Introducing

Welcome

The biggest holiday park operator in the South of England!

Why Park Holidays UK?

Key Attractions:-

• Fastest growing holiday park operator in the UK

• Parks in popular Southern locations including Devon!

• Not sold in Travel Agents = No competition

• £1m invested in new caravans for 2008

• Average holiday booking value £250

• High affiliate commission = 6%

• Volume based bonus commission + Product-based incentives coming soon!

Park Holidays UK operates23 Holiday Parks

Individual Parks

Individual USPs

Park accommodation…What’s available?

1,200 Touring pitches – tents/tourers , electric hook-up

1,056 holiday hire units including caravans & chalets

6,511 Static caravan owners

Lodges for sale – aspirational design twin units on

selected parks

About Park Holidays UK

• High customer satisfaction = Repeat business

– Up to 67% booking loyalty

• 180k new brochures mailed in Jan 2008

• Over £1m media campaign

• New design website with online bookings launched this year

• New central call centre to process high volume bookings

• £Millions invested in product development including :

- New bars and Clubhouses - Modern hire fleet accommodation - Luxury Lodge developments

UK Holiday Park Sector

• Over 3 million customers every year

• Fragmented Market - Only a small quantity of group operators

• Recession proof sector - Good year : people who do not normally

take a holiday decide to book.

- Bad year : people downgrade from overseas or

expensive holiday and UK based breaks reap

the benefits.

• Mass Market Profile – B, C1, C2 target audience

• Media appeal – Heavily promoted in popular tabloids with widespread

circulation rates.

Key areas of website – Main homepage

Easy to navigate between areas

No telephone numbers displayed

Visitors can book directly from this page

Jump straight to park page from here

Holidays homepage

Prominent position of availability checker on every holidays page = High value commission earner if booking completed

Clear buttons for easy navigation

Again good position for data capture & commission potential!

Simple navigation

Holiday Booking Page – Simple system

4 - steps to online booking

Check Availability

Enter date, duration & chosen park

Add optional extras

Complete personal details

Make Payment

Select type of accommodation &

BOOK NOW

Holiday Home Ownership Homepage

Clear main navigation

Jump straight to park of choice

Earn commission on

every sales enquiry!

No telephone

numbers displayed

Clear buttons for easy navigation

Holiday Home Ownership

We will pay commission for every enquiry generated, no transaction required!We will pay commission for every enquiry generated, no transaction required!

• Park Holidays UK offer new and used caravans for sale at 22 of our holiday parks and generates the highest interest and profit share of our business.

• Holiday home ownership is growing rapidly in the UK within a highly competitive market. Online presence has increased interest by displaying units for sale on the web therefore generating more enquiry potential.

• Data-capture is the key to earning more affiliate commission and our visitor database has increased by 50% in the last year through our website enquiry forms.

• We are willing to offer commission for every individual online sales enquiry that we receive from affiliates and rates are likely to increase if the visitor books a visit

to selected parks – look out for commission bonuses!

Creative SupportDownloads

• Banners supplied in various sizes

• Price point and offer based ads to promote clicks

• Generic content to appeal to the wider market

• Sector focused selection to appeal to a more targeted audience

• Downloadable brochures coming soon!

Offer Incentives Summary…

Online booking transaction at 15 holiday parks

= 6% commission per confirmed

booking

Holiday home ownership

enquiry/book a visit at 22 parks

= £1 per individual name,

address & contact number

Data capture from brochure

requests at 23 parks

= 10p per email address after

de-duping

Look out for more special offer incentives following soon!

We look forward to working with you in 2008!

Thank you…