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Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite Elite

Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

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Page 1: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930the latest Elite generation will become availabe in mini size…

May 2011

EliteElite

Page 2: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 2

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930the latest Elite generation will become availabe in mini size …

In June 2011, we will replace the existing CDM-Tm Elite Mini GU6.5 35W/930 with a new generation lamp:

• increased lumen output: 3.300 -> 3.800 lm • increased lumen maintenance @ 12 khrs: 70% -> 80%• increased lifetime: 12.000 hrs -> 15.000 hrs• improved visible red rendering

What will change?

Elite Elite

Page 3: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 3

Mini lamp with high lumen output provides

freedom in luminaire design

Retrofit for existing GU6.5 solutions:- Lamps fit in existing GU6.5 35W luminaires

Ideal for use in Retail- Display lighting

- Spot and track lighting

- Down lighting

Lighting differentiation-- Crisp, white sparkling light with - Higher lumen output (most efficient mini lamp lamp)- Higher lumen maintenance- Better red coloring- Longer life

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930key applications…

Page 4: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 4

…with MASTERColour CDM Elite light quality…

• very high lumen output: only 35W needed to produce 3.800 lumens • Excellent lumen maintenance: 70% @ 15k hours

• longer lifetime with proven lifetime reliability• energy efficient: save up to 75% energy versus halogen

… and lowest cost of ownership.

• Fantastic merchandise representation CRI = 90• crisp white sparkling light

• higher lumen output with the best lumen maintenance • Superior color point control and stability over life

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930value proposition at a glance…

Miniaturised design, fitting into existing GU6.5 luminaires…

• Mini lamp and gear makes miniaturaised luminaire design possible• Fits into existing GU6.5 luminaires with best-in-class performance

Page 5: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 5

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930technical specifications and benchmark…

Remarks: EL gear with EOL protection only. Philips HID-PV and AV gear types all have EOL protection.

spec CDM-Tm Elite Mini GU6.5

35W/9302010 intro

CDM-Tm Elite Mini GU6.5

35W/9302011 replacement

Osram HCI-TF

35W/930

GE Supermini35W/930

lumen output 3.300 3.800 3.400 3.400

efficacy (lm/W) 85 97 87 87

CRI 90 90 90 88

R9 40 45 10

maintenance @ 12.000 hr 70% 83%

maintenance @ 15.000 hr n.a. 75%

survival 95% (hr) 6.000 9.000

survival 90% (hr) 7.000 10.000

survival 80% (hr) 9.000 12.000

survival 50% (hr) 12.000 15.000 12.000 10.000

Elite Elite

Page 6: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 6

Unique flat base technology

Crisp white sparkling light with excellent colour rendering and high lumen output

Unique flat top

standard GU6.5 lamp foot

Flat top avoides dark spot in beam pattern

Flat base provides large inside volume and is less temperature sensitive`

Highly efficient and longlife MASTERColour CDM Elite burner

Philips Green Flagship product ->

Lowest total cost of ownership Long life:15.000 hrsHigh lumen maintenance: 75% @ 15.000 hrs.

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930features and benefits…

Retrofit into existing luminaires.

Elite

Page 7: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential

7

CDM-Tm Elite Mini GU6.5 35W/930 has same dimensions as

the 20W. Lamp dimensions comply with IEC61167.

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930dimensions…

Dimensions gear mm

A1 A2 B1 C1 D1

HID-PV m 35 /S 97 88 44 30 4.2

HID-PV m 35 /I 235 225 50 34 4.8

Dimensions lampmm

Dmax

Lmax

Cnom

CDM-Tm Elite Mini GU6.5 35W/930

13.3 30 52

This mini lamp can also be operated on normal (non-mini) HID-PV gear

Page 8: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 8

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930logistic information…

SamplesSamples are available per 01.04.2011. PricingSame as previous generation Elite mini lamp.

Phase-in per June 6th, 2011 12nc = GPC EOC

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 9281 874 05130 15382500

Naming 12nc = GPC EOC

HID-PV m 35 /S CDM 220-240V 50/60Hz 9137 006 53666 872790088341100

HID-PV m 35 /I CDM 220-240V 50/60Hz 9137 006 53566 872790089164500

HID-PV C 35 /S CDM 220-240V 50/60Hz 9137 006 52766 872790085962100

HID-PV C 35 /I CDM 220-240V 50/60Hz 9137 006 53166 872790085973700

Phase-out per June 6th, 2011 12nc = GPC EOC

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 9281 836 05119 89085300Elite

Elite

Gear compatibility matrixThe new mini lamps can be operated with:

Page 9: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 9

When will this new mini lamp be available?The new lamp will be commercially available from June 6, 2011.

Will the new lamp replace the existing Elite Mini GU6.5 35W/930?Yes the new lamp will replace the existing Elite mini GU6.5 35W/930 lamp. No change in luminaire is needed (a check on optics is advisable for small beam angles in combination with horizontal burning position).

Can the new Elite Mini GU6.5 35W/930 also run on EM gear?No, because use of EM gear is not safe at end of life. The lamp is designed to run only on EL gear with end-of-life protection. This can be mini gear or standard 35W gear.

Can this lamp replace a GU6.5 35W lamp from another brand?Yes, this new GU6.5 35W lamp is open and standard. That means it will fit into existing luminaires and operate on any EL gear that follows IEC standards. This new lamp is an absolute best-in-class performer on critical items such as quality of light, lumen output, lumen maintenance and lifetime.

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930FAQ (1)…

Page 10: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

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Can this mini GU6.5 lamp replace a mini PGJ5?Adaptation of the luminiare is needed when going from PGJ5 to GU6.5, because of differences in lampholder, light centre length (LCL) and lamp dimensions.

Will Philips keep existing PGJ5 mini lamps in the portfolio?Yes. Our PGJ5 is unique because of its smallest dimensions in the industry and we will continue future supplies of the PGJ5 mini lamp for both initial and relamping business.

MASTERColour CDM-Tm Elite Mini GU6.5 35W/930FAQ (2)…

Page 11: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 11

MASTERColour CDM mini lampsOverview of the mini family …

spec CDM-Tm Mini PGJ520W/830

CDM-Tm Mini PGJ535W/930

CDM-Tm Mini GU6.5

20W/830

CDM-Tm Elite Mini GU6.5

35W/930June 2011

CDM-Tm Elite Mini GU6.5

50W/930 Oct. 2011

lumen output 1.650 3.000 1.800 3.800 5.000

Lamp power (W) 22 39 20 39 50

efficacy (lm/W) 80 76 90 97 100

CRI 85 90 85 90 90

maintenance @ 12.000 hr < 60% < 70% 80% 83% 80%

maintenance @ 15.000 hr n.a. n.a. 73% 75% 75%

survival 95% (hr) 9.000 9.000 9.000 9.000 9.000

survival 50% (hr) 12.000 12.000 15.000 15.000 15.000

Gear 22W PGJ5 (only) 35W mini (only) 20W 35W 50W

Elite Elite

Page 12: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential 12

Please contact:

Bob vd Linden

Product Marketing CDM

Philips Lighting GBU HID

Steenweg op Gierle 417

B-2300 Turnhout, Belgium

office: +32 (0)14 40 7692

cell: +32 (0)471 97 76 76

email: [email protected]

More questions?

Freek Langeveld

Business Development Manager CDM

Philips Lighting

Mathildelaan 1

5611 BD Eindhoven, The Netherlands

office: +31 (0)40 275 60 85

cell: +31 (0)6 212 40 599

email: [email protected]

Page 13: Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite