A NEW CONCEPT STORE FOR NYC’S EMERGING DESIGNERS, MAKERS

AND FLAVORS.

ONLY AT SEAPORT.

WWD partnered with the Seaport District to be part of the unique vision to transform

the neighborhood into a one-of-a-kind fashion destination. This vision, combined with premier access to an iconic part of

NYC, creates a partnership that will foster the future of the fashion industry

in Lower Manhattan.

The new concept store will give local designers and makers an opportunity to

showcase their distinct brand and provide an experience that unites retail, New York and curated activities all in one location.

Opening Spring ’15

6

11.25.14REGENERATE

Opening Spring ’15

Seaport Studios will bring the best of New York’s emerging creative talent to Lower Manhattan.

The idea is simple. Gather a group of independent brands that represent the highest standards of contemporary style, add today’s trending designers and create unique programs and activations that enliven the space. Blend this with the distinctive character of the district to create a retail destination unlike anything else in NYC.

Every maker is meticulously selected by an advisory board of industry influencers, editors from WWD and retail professionals to bring a premier experience to the area.

Designed by Brooklyn-based Guild Group, the store’s interior is inspired by the Seaport’s maritime and trading history. Set to include an eclectic mix of Fashion, Design, Art, Food & Beverage in a curated environment, Seaport Studios will be a showcase for what’s next.

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11.25.14

EXTERIOR INSPIRATION

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11.25.14REGENERATE - CONFIGURATIONS

CONFIGURATION #1 - SURFACE & HANGING AREAS(1) COMPONENT E(1) COMPONENT C(1) COMPONENT B

CONFIGURATION #2 - SURFACE & HANGING AREAS(1) COMPONENT A(1) COMPONENT B(1) COMPONENT D

CONFIGURATION #3 - SURFACE & HANGING AREAS(1) COMPONENT A(2) COMPONENT D(1) COMPONENT C

CONFIGURATION #3 - SURFACE & HANGING AREAS(1) COMPONENT C(1) COMPONENT E

(1) COMPONENT E

(1) COMPONENT E

The ExperienceTwo-level space at the corner of

Fulton and Front Streets.

Level 1

Level 210

2.4.15CONCEPTUAL FLOOR PLAN - FIRST FLOOR

FLOOR 01 - EXISTING PLAN

1 3 5 10 20ft

FULTON ST.

11’-9” AFF

8’ AFF

9’ AFF

23’-8” AFF

10’ AFF

11

2.4.15CONCEPTUAL PLAN - SECOND FLOOR

FLOOR 01 - EXISTING PLAN

1 3 5 10 20ft

FULTON ST.

11’-9” AFF

8’ AFF

9’ AFF

23’-8” AFF

10’ AFF

Open concept space will feature independent brands, local makers and today’s trending designers with a coffee bar that overlooks the iconic ships and cobblestone streets.

Lounge and art gallery with curated exhibits and ongoing programs and events will create an inspiring

place to gather, engage and relax.

Peck Slip

Water Street

Water Street

Pearl Stre

et

Beekman Street

Fulton Street

Front Street

Front Street

Front Street

South Street

FDR Drive

To SubwaysTitanic Park

John Street/Burling Slip

PIER 15

PIER 16

PIER 17

1. PIER 172. FULTON MARKET BUILDING3. MIXED-USE TOWER4. TIN BUILDING5. EAST RIVER ESPLANADE6. SOUTH STREET PAVILIONS 7. MUSEUM BLOCK8. TELCO BUILDING9. SCHERMERHORN ROW10. MARINA11. 117 BEEKMAN STREET12. SEAPORT STUDIOS

1

3

4

10

Peck Slip

Water Street

Water Street

Pearl Stre

et

Beekman Street

Fulton Street

Front Street

Front Street

Front Street

South Street

FDR Drive

To SubwaysTitanic Park

John Street/Burling Slip

PIER 15

PIER 16

PIER 17

4

12

11

6

5

2

7

8

9

Reclaiming Its Role As The Epicenter Of

New York City

“The re-envisioned Seaport District will be a vibrant, highly engaging area while providing a critical catalyst for the revitalization of Lower Manhattan.

It’s creating a one-of-a-kind experience incorporating the best that New York has to offer in entertainment, culture, shopping and dining in a development that is economically viable while effectively meeting the needs of the neighborhood and showcasing the Seaport as a treasured

part of New York City’s past and future.”

David R. Weinreb Chief Executive Officer, The Howard Hughes Corporation

New York’s Oldest New Neighborhood

The Shift Downtown

The ongoing revitalization of Lower Manhattan, anchored by City Hall, New York Stock Exchange, Woolworth Building and flanked by the Hudson and East Rivers and New York Harbor, has been buoyed in recent years by mounting interest from luxury retailers, restaurant groups and cultural institutions angling for a foothold in the area that gave birth to the modern city. More and more unique destinations

are opening, inevitably attracting even more people to the vicinity: according to figures compiled by the Alliance for Downtown New York, there were 18 new store openings in the second quarter of 2014, more people moving in (now 68,000 residents, up from 24,000 in 2000) and a few thousand more hotel rooms coming online. Interestingly, the renaissance of Downtown seems almost predestined, given the area’s illustrious trading and commerce history. Still, with all the developments

underway, Downtown Manhattan retains an authentic character where eclecticism triumphs.

Today, the Lower Manhattan streetscape is brimming with 24/7 activity and energy that make it the fastest growing neighborhood in New York City—and a neighborhood in need of amenities that pose significant opportunities for the visionary retailer or restaurateur. The Seaport District is currently

home to a diverse array of retailers, and once the new Pier 17 opens, the complex will offer a unique open-air ground floor that will allow for the fullest appreciation of the New York skyline. And opportunities for outdoor movies and dining will co-exist with glass-walled boutiques.

The East Side of Lower Manhattan is in the midst of a revival as the Battery Maritime Building, Seaport District and Water Street corridor are slated to reveal a compelling alternative to the Battery Park City environment. And companies like Hugo Boss, Condé Nast, Time Inc. and Revlon have all recently relocated to the area adding new flavor and diversity.

Seaport District has agrowing collection of eclecticbrands that are completely

exclusive to the neighborhood.

Over the next 3 years, The Howard Hughes Corporation will create an internationally recognized New York district for unique entertainment,

food and fashion.

SouthStreetSeaport.com

Seaport Studios offers the opportunity to build a brand in a district that is committed to growing creative talent and bringing the

best fashion to the area.

Experienced marketing and PR teams will manage the retail space and help promote merchandise. Ongoing activations and programs will drive sales and continuous customer traffic. Flexible, modular spaces will create a

retail environment without limitations. And the district’s year-round fashion events will attract unparalleled

media coverage and brand recognition.

Be part of a select group of NYC designers and makers. Bring your brand to Seaport Studios in

New York’s Oldest New Neighborhood.

Be Part Of New York’s Oldest

New Neighborhood

CONTACTCorey Lober

T 646.822.6972corey.lober@howardhughes.com

ABOUT THE HOWARD HUGHES CORPORATION

The Howard Hughes Corporation is the leading mixed-use developer in the United States with a premier portfolio of master planned communities, operating properties, strategic developments and

other unique assets spanning 16 states from Wall Street to Waikiki.