For further information on Max Factor or The Heat Group, please contact Elisa Tubecki PR Manager: [email protected] - TEL: 03 8545 7191 - MOB: 0437 457 611 The Heat Goup distributes leading cosmetic and accessory brands, Max Factor, COVERGIRL, Bourjois, Ulta3, NYC, Essence and Elite and is recognised as one of Australia’s most successful emerging companies. Founded in 2000, Heat prides itself on its unique company culture and sums this up in four words given to it by the Heat team: creative, dynamic, passionate, smart. To learn more about Heat go to www.heatgroup.com.au PRESS RELEASE A SMOOTH SKIN CANVAS INTRODUCING MAX FACTOR SMOOTH EFFECT FOUNDATION Introducing Max Factor’s new Smooth Effect Foundation, the latest edition to Max Factor’s award winning Effect Boutique, designed to provide a medium-to-high coverage even finish. As makeup artist and industry experts know, the smoother your skin, the better your makeup results and now with Max Factor Smooth Effect Foundation, flawlessly luminous skin is achievable for all of us. “Quite simply, perfect skin gives you a license to wear colour. It automatically makes colour look clean, fresh and vibrant, and with vivid colour emerging as one of the hottest ways to wear makeup, smooth and even skin has become a necessity,” says Pat McGrath, Max Factor’s Global Creative Designer. “With Max Factor’s Smooth Effect Foundation, you can turn your skin into a beautiful canvas to max out your colour and wear in with confidence.” The secret to Smooth Effect Foundation’s even coverage lies in its clever skin toning formula, which contains humectants that work to hydrate the skin and provide a plumping effect to smoothen out the skin’s texture. Pacifying pigments help conceal imperfections such as pores and blemishes, and even out the skin’s appearances to deliver a dewy end-look. Now with flawless looking skin your makeup will look better than ever and help you to stand out from the crowd – whether you’re wearing hot red lips coupled with aquamarine lids, or strong berry lips teamed with pretty purple eyes. Max Factor Smooth Effect Foundation is suitable for even sensitive skin and for those with acne prone skin as it doesn’t clog pores. Smooth Effect Foundation has a wide range of foundation colours, designed to match, enhance and smooth over any skin tone. Make a bold statement by wearing it with Max Factor’s Max Colour Effect Collection, a fun and on-trend range of colours to transform your every day look. On counter – June, 2011 RRP – $24.95 Stockist – 1800 181 040 www.maxfactor.com.au

INTRODUCING MAX FACTOR SMOOTH EFFECT FOUNDATION · Max Factor Smooth Effect Foundation is suitable for even sensitive skin and for those with acne prone skin as it doesn’t clog

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Page 1: INTRODUCING MAX FACTOR SMOOTH EFFECT FOUNDATION · Max Factor Smooth Effect Foundation is suitable for even sensitive skin and for those with acne prone skin as it doesn’t clog

For further information on Max Factor or The Heat Group, please contactElisa Tubecki PR Manager: [email protected] - TEL: 03 8545 7191 - MOB: 0437 457 611

The Heat Goup distributes leading cosmetic and accessory brands, Max Factor, COVERGIRL, Bourjois, Ulta3, NYC, Essence and Elite and is recognised asone of Australia’s most successful emerging companies. Founded in 2000, Heat prides itself on its unique company culture and sums this up in four words

given to it by the Heat team: creative, dynamic, passionate, smart. To learn more about Heat go to www.heatgroup.com.au

PRESS RELEASE

A SMOOTH SKIN CANVASINTRODUCING MAX FACTOR SMOOTH EFFECT FOUNDATION

Introducing Max Factor’s new Smooth Effect Foundation, the latest edition to Max Factor’s award winning Effect Boutique, designed to provide a medium-to-high coverage even finish.

As makeup artist and industry experts know, the smoother your skin, the better your makeup results and now with Max Factor Smooth Effect Foundation, flawlessly luminous skin is achievable for all of us.

“Quite simply, perfect skin gives you a license to wear colour. It automatically makes colour look clean, fresh and vibrant, and with vivid colour emerging as one of the hottest ways to wear makeup, smooth and even skin has become a necessity,” says Pat McGrath, Max Factor’s Global Creative Designer. “With Max Factor’s Smooth Effect Foundation, you can turn your skin into a beautiful canvas to max out your colour and wear in with confidence.”

The secret to Smooth Effect Foundation’s even coverage lies in its clever skin toning formula, which contains humectants that work to hydrate the skin and provide a plumping effect to smoothen out the skin’s texture. Pacifying pigments help conceal

imperfections such as pores and blemishes, and even out the skin’s appearances to deliver a dewy end-look.

Now with flawless looking skin your makeup will look better than ever and help you to stand out from the crowd – whether you’re wearing hot red lips coupled with aquamarine lids, or strong berry lips teamed with pretty purple eyes.

Max Factor Smooth Effect Foundation is suitable for even sensitive skin and for those with acne prone skin as it doesn’t clog pores.

Smooth Effect Foundation has a wide range of foundation colours, designed to match, enhance and smooth over any skin tone. Make a bold statement by wearing it with Max Factor’s Max Colour Effect Collection, a fun and on-trend range of colours to transform your every day look.

On counter – June, 2011 RRP – $24.95Stockist – 1800 181 040www.maxfactor.com.au