IntroducIng

Bang & Olufsen

founded in 1925 in struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality audio, video and multimedia products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. Bang & Olufsen employ 2,500 staff members with a turnover of DKK 4,376 million (euR 588 million) in the 2006/2007 financial year.

Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Bang & Olufsen products are sold by over 1,300 dealers in more than 100 countries in an extensive network of retail stores. approximately 60% of these stores are B1-stores, which exclusively sell Bang & Olufsen products. The B1 stores account for 75% of the total turnover.

Product areas Loudspeakers: The use of patented digital ICepower amplifier units, bass adaptation and control technologies, and exclusively licensed sound dispersion technologies place Bang & Olufsen loudspeakers among the best-performing in the world. all Beolab loudspeakers are built on an active loudspeaker platform, meaning the amplifier is placed directly in the loudspeaker cabinet.

televisions: Bang & Olufsen offers a complete portfolio of flat-screen televisions from 23” to 65”. all televisions utilise Bang & Olufsen’s VisionClear package of signal processing, picture optimising and room adapting technologies, to ensure the best possible picture in all situations.

Music systems and digital media: Bang & Olufsen manufactures audio, DVD, digital and recordable media systems that integrate beyond traditional home entertainment, bringing new digital media right into the living room. These products offer elegance in design, great performance, and are a pleasure to operate.

telephones: The combination of skills with acoustics, a focus on user interaction and product integration, and the right industry partnerships ensures that Bang & Olufsen cordless and mobile telephones offer the best communication experience available.

BeoLiving: simply the finest and most complete entertainment experience possible at home. Total product integration in a home cinema room designed and adapted for your home with lighting, curtains, drop-down projection screen and all products controlled by just one remote control, the Beo4 or the Beo5. The Beoliving concept is the ultimate Bang & Olufsen home installation – tailored to the precise requirements of the customer.

BeoLink: Move the experience around the home, not the equipment. Beolink offers access to all CD, television, DVD and radio sources, as well as to digital media sources in any room in the house. all home entertainment sources anywhere around the house can then be controlled by the Beo4 or the Beo5. Beolink was revolutionary when released over 20 years ago, and today remains the best for ensuring distribution of sound and picture, without deterioration in quality.

one remote control: Just one remote control is all it takes to enjoy all Bang & Olufsen products. This is still the case if you link your products at home using Beolink, or if you build the ultimate Beoliving room.

Product innovation and development: Bang & Olufsen has identified areas of core competence that are central to innovative product development and the engine of new business development. areas in which we excel include picture, sound, user interaction, design, product integration, mechanical movements, materials and finish, and – across all skill areas – quality.

The heart of Bang & Olufsen’s product development tradition lies in struer, from the first idea leading to an entertainment concept or design to the torture testing of finished products. new ideas and concepts require new solutions and manufacturing processes, and every Bang & Olufsen product presents new challenges for our manufacturing processes.

some of the specialist production processes that take place in struer include plastic moulding using Bang & Olufsen designed and manufactured tools, the milling, polishing, brushing, other specialist surface finishing of aluminium, and the silk-screen and sublimation printing and uV-lacquering of plastic and aluminium parts. Bang & Olufsen’s aluminium anodising facility is one of the most advanced in the world. Both sub-assembly and final assembly of the products are carried out at our struer facility and our new factory in the Czech republic.

Business-to-business partnersBang & Olufsen has in recent years entered into new business partnerships in many areas. for twenty years we have ‘followed’ our customers from room to room as they fully equip their homes. We have now ensured that our systems follow customers into hotels when they are travelling and now even in their cars. In the last few years we have entered into and developed a series of working relationships with leading property developers to deliver audio and video products to exclusive property projects. We continue to offer total service before, after and during a sale, either directly or indirectly through our partners.

Beolab 9

Beosound 4

BeoVision 8

serenata

Beoliving

Beo5

Hospitality industry: Bang & Olufsen’s partnerships with International hotel chains worldwide as well as with highly individual niche hotels guarantee quality entertainment solutions that add unique value and differentiation to world class, lifestyle hotel interior designs. examples of major hotel chains where you can experience Bang & Olufsen are Hyatt International, starwood Hotels & Resorts, four seasons and Mandarin Oriental.

Automotive: Bang & Olufsen offers our automotive partners car audio systems with unprecedented sound quality and listening pleasure for the driver and passengers. Together with our traditional skills with manufacturing and aluminium finishing, our systems express a radical synthesis of emotional appeal and technological performance; an ambition that has long been the hallmark of Bang & Olufsen. Bang & Olufsen’s first major commercial partner was audi, with the advanced sound system installed in the audi a8/s8. Our working relationship with audi has widened to cover a total of five audi models. The audi Q7 is now available with the Bang & Olufsen advanced sound system, while the new audi a4 model and the audi R8 and audi a5/s5 models are available with the Bang & Olufsen sound system.

Yacht installations: Bang & Olufsen retailers have for many years offered customers entertainment systems for yachts.

Architects and designers: Increasingly, custom installation of audio and video systems is a natural part of any home or business development project. Bang & Olufsen ensures that architects and Interior Designers get the direct support they need, also with extensive online help.

Other companiesBang & olufsen IcEpower: Bang & Olufsen ICepower in lyngby, Denmark, is utilising ICepower technology to create revolutionary power supplies, amplifiers and transducers for the automobile industry. ICepower encompasses the whole signal path, from the audio source to the loudspeaker, and the technology also offers audio manufacturers and end-users a series of unique advantages, e.g. compact design, reliability, energy savings, competitive prices and of course - quality sound. These advantages have resulted in sales of ICepower digital amplification platforms to mobile telephones, car audio systems, and high-end audio manufacturers.

a brief historyIn 1925, two young engineers, Peter Bang and svend Olufsen, set up their own company at the Manor House of Quistrup, south of struer. The Manor House still stands today and remains in the Olufsen family.

Peter Bang and svend Olufsen had an idea for a radio that would run on mains electricity, which was difficult in the 1920s, as the power voltage fluctuated, and batteries or accumulators were the standard when using the radio. from the start, Bang & Olufsen aimed to create quality products that provided innovative solutions. By the 1960s, Bang & Olufsen was increasingly recognised as a company that focused on design excellence, and on providing pleasurable and long-lasting listening and viewing experiences. Today, Bang & Olufsen is recognised worldwide as a prestige brand, applying top performing technologies to offer unprecedented listening and viewing experiences, and a coherent design tradition with superb craftsmanship and careful choice of quality materials.

www.bang-olufsen.comWith about 350,000 monthly visitors, Bang & Olufsen’s website offers an insight into the unique experience of living with Bang & Olufsen products. Customers, first-time visitors and potential business partners can find product information, locate their nearest store, book product demonstrations, and join the online community forum. The website is also a portal of information for press, investors, and other information about the Bang & Olufsen group.

Find out more at www.bang-olufsen.com

Hospitality industry

sound system for audi R8

Beosound 6

svend and Peter

Website

Courage to constantly question the ordinary in search of surprising, long-lasting experiences.