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INTRO TO GOTV!
Bridgit Donnelly
Presenter:
Bridgit Donnelly
Former Data Training Manager
New Organizing Institute
AGENDA
• What is GOTV?• Why do GOTV?• Who do we GOTV?• How do we GOTV?
GOTV
WHAT IS GOTV?
etutheote
1. To win!
2. To build and demonstrate power
3. To develop leadership & organization
WHY DO WE GOTV?
CONNECT TO YOUR ISSUE
WHO DO WE GOTV?
SUPPORT
AGAINST UNKNOWN SUPPORTER
VOTE HISTORY
FREQUENT1 2 3
SPORADIC4 5 6
NEVER7 8 9
NEW10 11 12
WHO DO WE GOTV?
SUPPORT
AGAINST UNKNOWN SUPPORTER
VOTE HISTORY
FREQUENT1 2 3
SPORADIC4 5 6
NEVER7 8 9
NEW10 11 12
• Vote By Mail• Early Vote
Polling Location• Absentee in
Person or by Mail• Election Day
Polling Location
HOW DO PEOPLE VOTE?
• Absentee – 16.6%
• Early voting – 9.0%
• Vote by Mail – 4.9%
HOW MANY FOLKS VOTED BEFORE ELECTION DAY 2012?
Source: http://www.eac.gov/research/election_administration_and_voting_survey.aspx
• Because it’s convenient
• Because someone organized them to
WHY DID THEY VOTE EARLY?
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
VOLUNTEER LIVE CALLS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
VOLUNTEER LIVE CALLS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
PAID LIVE CALLS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
PAID LIVE CALLS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
ROBO CALLS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
ROBO CALLS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
DOOR TO DOOR
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
DOOR TO DOOR
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
GLOSSY MAIL
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
GLOSSY MAIL
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
DOOR HANGERS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
DOOR HANGERS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
GOTV TEXT MESSAGES
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
GOTV TEXT MESSAGES
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
GOTV EMAILS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
GOTV EMAILS
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
VISIBILITY
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
VISIBILITY
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
RALLY ON THE MALL
1 23
Gotta have it If you can . . .Waste of $!
HOW SHOULD WE CONTACT VOTERS?
RALLY ON THE MALL
1. Thank them for voting previously (if they did)
2. “Will you vote?”3. Walk the voter through making a
plan to vote4. “We expect high turnout”5. Emphasize that you’re working with
a local organization
WHAT SHOULD WE SAY TO VOTERS?
