Intro to Exponential Attributes

Innov8rs Los AngelesJune 21, 2018

// CurrentChief Growth Officer / Crypto Lead

// EntrepreneurSlideRocketFormer Software Developer

// Mentor, Head of Accelerator ProgramsVenture HiveRokk3r 10xU

Mike Lingle, ExO Worksmike@exo.works

Employee autonomy

7x more customers per employee

Crowd engagement

Global media company in 5 years

Experimentation

The Institutional Yes!

Sample Exponential Organizations

ExOs leverage new technologiesand abundance to see 10x the output of their peers.

$30B valuation

Largest hotelier, ZERO real estate assets

Fortune 100 Company ExQ

Google 72.9

Amazon 66.2

Apple 62.6

IBM 61.0

Verizon Communications 58.8

General Electric 56.6

Microsoft 55.9

Cisco Systems, Inc. 55.8

The Walt Disney Company 54.8

Fortune 100 Company ExQ

Costco Wholesale 32.0

Philip Morris International Inc. 31.6

Hess Corporation 31.3

HCA Holdings, Inc. 31.0

Phillips 66 30.7

Tesoro Corporation 30.0

Valero Energy 29.8

Plains GP Holdings, L.P. 27.5

Energy Transfer Equity, L.P. 26.5

IMPACT: GLOBAL

Average S&P +9.9%

Top 10: + 26.7% Bottom: 10 -1.7% 6

Ranking of Fortune 100 by Exponential Score

7

Valuation

Growth

• The higher, aspirational purpose of the organization.

• Guiding principle when key decisions need to be made.

• Make sure the impact of the organization will be global.

• Guides people from the inside and from the outside.

• Has a positive impact in the world.

Massive Transformative Purpose

“Ideas worth spreading”

“Open Happiness”

Massive Transformative Purpose

“Organize the world’s information”

“The global transformation of business”

Massive Transformative Purpose

• A mission statement

• Tech-specific or narrowly focused

• Representative of what is possible today

• Motivated solely by profits

• Just a big goal

Massive Transformative Purpose Is NOT

Interfaces

• Filtering abundance into

manageable chunks of input for

different internal departments

• Bridge between external growth

drivers and stabilizing internal

drivers

• Allows for scalability

• Avoids human mistakes

Select, filter and manage the

outputs of all external attributes

of ExOs (SCALE) as inputs into

the internal organization in an

effective, targeted and seamless

manner.

SCALE

IDEAS

Interfaces SCALE

IDEAS

Dashboards

• Real-time, adaptable dashboards with

essential company and employee metrics

• Short feedback loops in order to measure

and manage performance

• Accessible, transparent to everyone in the

organization.

▪ OKRs create control framework to manage

fast growth

SCALE

IDEAS

Dashboards

• Largest independent provider of

data to advertisers about YouTube.

• Ingests > 5 billion statistics about

more than 400 million videos daily.

• Wide range of real-time dashboards

to inform its engineering, data

science and business teams.

• Used extensively by the business

teams to spot trends in new content

being uploaded to YouTube.

SCALE

IDEAS

Experiments

“No business plan survives its first contact with customers”—Steve Blank

SCALE

ID

AS

E

Hypothesis

Hypothesis

Hypothesis Hypothesis

Hypothesis

Hypothesis Hypothesis

Hypothesis

SCALE

IDEAS

Experiments

SCALE

IDEAS

Experiments

Autonomy

ExOs have a flat organization,

allowing self-organizing,

multidisciplinary teams and / or

individual employees to operate

with decentralized authority.

SCALE

IDE

SA

Agile Methodologies

SCALE

IDE

SA

Autonomy

Holacracy

Traditional hierarchy pushes us

to focus on rank, professional

development, and procedure.

Holacracy allows function-based

organization, with a focus on the

task at hand. Namely, your product.

vs.

SCALE

IDEAS

Autonomy

Social

ExOs leverage collaborative

tools to manage real time,

zero latency conversations.

When implemented these

tools create transparency and

connectedness and lower an

organization’s information

latency.

SCALE

IDEAS

“Most of the bright

people don’t work

for you, no matter

who you are”

Bill Joy

SCALE

IDEAS

Staff on Demand

• Paid $10,000 for Kaggle competition

• 271% improvement in 2 weeks

• 50% of IT staff consultants

• Not just helpful, mandatory

• Need to know where products are in Walmart

• Uses Gigwalk app.

Staff on DemandSCALE

IDEAS

Community & Crowd

“If you build communities and you do

things in public, you don’t have to find

the right people, they find you.”

Chris Anderson

S

ALE

IDEAS

C

Everyone Else

Staff on Demand

Vendors / Partners /

Alumni

Users / Customers

/Almni

Crowd

● Ideation

● Validation

● Support

Community

● Production

● Delivery

● Operations

Community

SCALE

IDEAS

Community & Crowd

Algorithms

Algorithms – including Machine

Learning and Deep Learning –

provide insights on customers and

products.

Self-learning software recognizes

patterns in text, images, videos,

languages etc.

SCALE

IDEAS

Leveraged Assets

ExOs access, rent or share assets to

stay nimble outsourcing even mission

critical assets.

Leveraged assets are comprised of

Cloud computing, Hackerspaces, and

assets from customers as input for

business.

SCALE

IDEAS

Engagement

• Increases loyalty

• Amplifies ideation

• Converts crowd to community

• Leverages marketing

• Enables play and learning

Digital reputation systems, games,

and incentive prizes, provide the

opportunity for virtuous, positive

feedback loops, which in turn

allows for faster growth.

SCAL

IDEAS E

EngagementSCALE

IDEAS

Innovation

Risk

It’s a new DISRUPTIVE and SCALABLE business model

It adapts & improves the CURRENT business model

EDGE

Initiative

CORE

Initiative

ExO

Initiative

Is it a new

Business Model?

YES

NO

How Can We Differentiate Core / Edge

Initiatives?

ExO

ExO

Current

Organization

● New Business

Model

● No legacy

constraints

Disruptive Innovation

ExO

● Same Business

Model

● Leveraging existing

assets

Incremental Innovation

Current

Organization

Exponential Organization

DIGITAL

● FULLY AUTOMATED

● FULLY PERSONAL

● API FOR AIRBNB

ExO

Current

Organization

Thank you Mike Linglemike@exo.works