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Intro to DesignIntro to Design
The purpose of good The purpose of good designdesign
To get the To get the reader reader
to read your to read your messagemessage
Intro to DesignIntro to Design
3 Basic Rules of 3 Basic Rules of DesignDesign
Use a Variety of Positive Use a Variety of Positive ShapesShapes
Keep Consistent Interior Keep Consistent Interior MarginsMargins
Use a Variety of Outside Use a Variety of Outside White SpaceWhite Space
Intro to DesignIntro to Design
Columnar DesignColumnar Design
Accommodates traditional Accommodates traditional coveragecoverage
> 5-7 photos with complementary captions> Headline & story package
Promotes basic design lookPromotes basic design look
> 1-2 standard templates per section> Consistent content & graphic treatments
Intro to DesignIntro to Design
Columnar DesignColumnar Design
Step-by-stepStep-by-step> Plot dominant photo > Add headline & story package > Contrast dominant with
secondary photos of different sizes & shapes
> Position captions adjacent to photos
Intro to DesignIntro to Design
> plot dominant photo> plot dominant photo
Dominant Dominant PhotoPhoto
Intro to DesignIntro to Design
> add contrasting photos> add contrasting photos
Contrast photosContrast photos
Intro to DesignIntro to Design
> add contrasting photos> add contrasting photos
Secondary Secondary photosphotos
Secondary Secondary photosphotos
Intro to DesignIntro to Design
> add captions> add captions
CaptionCaptionss
CaptionCaptionss
CaptionCaptionss
Intro to DesignIntro to Design
Columnar DesignColumnar Design
Template variationsTemplate variations
> 4 variations of horizontal layouts
Intro to DesignIntro to Design
Columnar DesignColumnar Design
Template variationsTemplate variations
> variations of horizontal layouts
Intro to DesignIntro to Design
Columnar DesignColumnar Design
Template variationsTemplate variations
> 4 variations of vertical layouts
Intro to DesignIntro to Design
Columnar DesignColumnar Design
Template variationsTemplate variations
> variations of vertical layouts
Intro to DesignIntro to Design
Columnar DesignColumnar Design
Step-By-StepStep-By-Step
> Carefully place photos on spread
Gutter bleedsOutside photos
Intro to DesignIntro to Design
> double check> double check
PlacementPlacement
Bleed photoBleed photo
GutterGutter
Intro to DesignIntro to Design
> compile contents> compile contents
copycopy
Headline Headline packagepackage
photosphotos captioncaptionss
Intro to DesignIntro to Design
Jostens Design StartersJostens Design Starters
PageSurfersPageSurfers
> Predesigned layouts
> Easy-to-use toolbar launcher
Intro to DesignIntro to Design
Jostens Design StartersJostens Design Starters
Click-N-GoClick-N-Go
> Predesigned packages
> Easy-to-use drag, drop & edit
Intro to DesignIntro to Design
Jostens Design StartersJostens Design StartersTrendy & CoolTrendy & Cool
> Predesigned layouts
> Contemporary magazine-inspired design
Intro to DesignIntro to Design
Reader-Driven TrendsReader-Driven Trends
More photosMore photos
Less traditional story Less traditional story copycopy
More colorMore color
Stronger visual displayStronger visual display
Intro to DesignIntro to Design
Columnar Modular DesignColumnar Modular Design Facilitates more diverse coverageFacilitates more diverse coverage
Encourages more verbal & visual Encourages more verbal & visual
varietyvariety
Incorporates all basic design Incorporates all basic design
guidelinesguidelines
Content module design changes Content module design changes from one spread to another from one spread to another based on content based on content
requirementsrequirements
Intro to DesignIntro to Design
> modules> modulesTimeline Timeline modulemodule
Quote Quote packagepackage
MontageMontage
Copy Copy quickreaquickreadd