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INTRAPRENEURSHIP
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A person within a large corporation who takesdirect responsibility for turning an idea into a
profitable finished product through assertive
risk taking and innovation.
Intrapreneurs have entrepreneurial skills
blended with managerial skills but operatewithin the confines of an organization.
Intrapreneurs
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Outline
What intrapreneurship is?
Why some corporation adopt it? Intrapreneurship vs. entrepreneurship
The obstacle to intrapreneurship
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Definition;
Entrepreneurship within an existing business. The development within a corporation of
internal markets,
Or autonomous or semi-autonomous businessunits,
that produce products, services, ortechnologies in a unique way
An opportunity for corporate managers to takeinitiative & try new ideas.
An internal corporate venture (ICV)
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Intrapreneurship is the practice of
entrepreneurship by employees within an
organization.
Example of entrepreneurship :A classic case of entrepreneur isthat of the founders of Adobe, John Warnock and CharlesGeschke. They both were employees of Xerox. As employees ofXerox, they were frustrated because their new product ideas were
not encouraged. They quit Xerox in the early 1980s to begin theirown business. Currently, Adobe has an annual turnover of over$3 billion.
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Corporate Entrepreneurship
The process called corporate
entrepreneurship or intrapreneuring,
The process of extending the firms
domain of competence
And corresponding opportunity set
through internally
generated new resources combination.
(Robert A. Burgelman)
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Reasons
Adapt quickly to changes in the
macroenvironment
Diversity from the core business
Conduct market experiments
Train new managers & leaders
Establish new channels of distribution Invest & profit from new venture creation.
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The barriers
Corporate bureaucracy
Internal product competition
Competing demands for resources
Resistance to change Absence of internal venture capitalists for
guidance
employees lack of ownership reducescommitment
Corporate environment not as free to creativepeople as entrepreneurial environment.
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Freedom factors
The right to appoint oneself as an
intrapreneur.
The right to stay with the ventureThe right to make decisions
The right to appropriate corporate
slack
The right to start small
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Freedom factors (contd.)
The right to fail
The right to take enough time to
succeedThe right to cross borders
The right to recruit team members
The right to choose
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Post-it Notes
Intrapreneurs:
Spencer Silver and Art Fry
Company: 3M Year Launched: 1980
The companys program allows
employees to spend up to 15 percent oftheir time at work developing their ideas.
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Thats how 3M scientist Spencer Silver
invented a light, repositionable adhesive
in 1968, although he was unsure how
best to use it.
He gave seminar after seminar,
explaining the advantages of his
adhesive to co-workers, but he wasunable to drum up much enthusiasm for
his not-so-sticky stickum.
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Five years later, Art Frey, one of Silvers
colleagues, noticed his bookmarks were
constantly falling out of his hymnals
during choir practice.
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He remembered Silvers seminars, and
in that Eureka moment, the Post-it wasborn.
The product languished until a marketing
manager, Bill Shoonenberg, designed acampaign called the Boise Blitz to drive
sales and blanketed the state of Idaho in
Post-its.
The sticky notes went national in 1980
and quickly became an office-supply and
household standard.