Intial Pages Project of Asif

8/10/2019 Intial Pages Project of Asif

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PROJECT REPORT

ON

GROWTH OF MINERAL WATER WITH REFERENCE TO BISLERI

SUBMITTED BY

Mr. AASIF ZEYA UL HAQUE KHAN

T.Y. B.M.S.

2014-15

SUBMITTED TO

UNIVERSITY OF MUMBAI

BUNTS SANGHA MUMBAI

ANNA LEELA COLLEGE OF COMMERCE & ECONOMICS

SHOBHA JAYARAM SHETTY COLLEGE FOR B.M.S

Shashi Manmohan Shetty Higher Education Complex,

Buntara Bhavana Marg, Kurla (East), Mumbai 400 070


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BUNTS SANGHA MUMBAI

ANNA LEELA COLLEGE OF COMMERCE &ECONOMICS



Buntara Bhavana Marg, Kurla (East), Mumbai 400 070.

This is to certify that

Mr./Ms. AASIF ZEYA UL HAQUE KHANof B.M.S Semester V

has undertaken & completed the project work titled GROWTH OF MINER L

W TER WITH REFERENCE TO BISLERI

during the academic year 2014-15 under the guidance of Prof.JINAL

DOSHI submitted to this college in fulfillment of the curriculum of

Bachelor of Management Studies, University of Mumbai.

This is a bonafide project work & the information presented is

true & original to the best of our knowledge and belief.

PROJECT COURSE EXTERNAL PRINCIPAL

GUIDE CO-ORDINATOR EXAMINE


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BUNTS SANGHA MUMBAI

ANNA LEELA COLLEGE OF COMMERCE & ECONOMICS



Buntara Bhavana Marg, Kurla (East), Mumbai 400 070

DECLARATION

I AASIF ZEYA UL HAQUE KHANof ANNA LEELA COLLEGE OF

COMMERCE & ECONOMICS, SHOBHA JAYARAM SHETTY COLLEGE FOR B.M.S,

T.Y.B.M.S Semester V hereby declare that I have completed the project On GROWTH OF

MINERAL WATER WITH REFERENCE TO BISLERI in academic year 2014-15.

The information submitted is true and original to the best of my

knowledge.

Signature of the Student,

AASIF ZEYA UL HAQUE KHAN


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ACKNOWLEDGMENT

I hereby acknowledge all those who directly or indirectly helped me to draft the project report. It

would not have been possible for me to complete the task without their help and guidance.

First of all I would like to thank the principal Dr. K.S. Cheema and the coordinator Prof. JINAL

DOSHI who gave me the opportunity to do this project work. They also conveyed the important

instructions from the university from time to time. Secondly, I am very much obliged of Prof.

JINAL DOSHI for giving guidance for completing the project.

This project has be a learning experience & it give me immense pleasure in expressing my

gratitude to Anna Leela College of Commerce & Economics, Shobha Jayaram Shetty College

For B.M.S for giving me the opportunity to do a project that was challenging as well as

rewarding. This project helps me to understand the tools and used to analyze them.

Last but not the least; I am thankful to the University of Mumbai for offering the project in the

syllabus. I must mention my hearty gratitude towards my family, other faculties and friends who

supported me to go ahead with the project.


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Executive Summary

The concept of bottled mineral is quite a new one for Indian People. Since we

never consider these things as necessity and especially when we are paying for natural resource

like water which is available freely.

At home most people are forced to either boil water or install purifiers. While

traveling or eating out in restaurants; buying bottled water has become a necessity. This need has

seen an explosion of companies marketing safe drinking waterin bottles across the country.Water can also be the cause of much misery. Especially in India, where contaminated water

continues to bring down millions with diseases such as diarrhea, dysentery, typhoid, jaundice and

gastro-enteritis.

Now around more than 100 companies sell an estimated 524 million litres of

bottled water valued at around Rs. 300 crore in the country annually.

In INDIA with exposure of media and exposure to international life styles,

deteriorating levels of potable water, increase in a number of water borne cases, increase in

awareness about health and hygiene and other related factors led to acceptability of concept of

mineral water. The market has not looked back ever since then and has grown leaps and bounds

to such an extent that a number of genuine as well as fly-by-night operators have entered it to

milk it.


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OBJECTIVE

Through this project my objective has been to understand the following:

To know about the current scenario of bottle water market.

The reasons for a stunted growth in the package drinking water

brand

To know how the brand BISLERI still rules the bottle watermarket

To know the marketing strategies applied by BISLERI, its

manufacturing process its 4 Ps etc and what is its impact on the

consumers

To understand and realize the needs and wants of consumers and

how to fulfill them

Finally I carried out a survey to find out which is the most preferred

brand by the people & the survey was carried on in Mumbai specially in

areas like chembur and ghatkophar.


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LIMITATIONS OF THE STUDY

1. The study was confined to only Chembur. Therefore the results cannot be generalized.

2. Customers were reluctant to answer certain questions.

3. The result generated out of the study is completely dependent on the nature of the response

given by the customers.

4. Short span of time was a limiting factor.

5. Customer satisfaction varies from time to time. It will not remain constant.

Despite these limitations, a sincere attempt has been made to collect and analyze the data and

present the information as accurately as possible.


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RESEARCH METHODOLOGY

SAMPLE SIZE

The researcher has to select a relevant fraction of the population, which is a representative of the

entire population. The sampling size will be small in the case of the descriptive study where less

than 1 percent is sufficient to provide reliable results. Here the sample size is 100 samples and it

is limited to the area of Chembur.

COLLECTION OF DATA

Data Sources In this stage, there is a need to gather primary as well as secondary data. Primary

data are collected on original information gathered for a specific purpose either through

personnel interviews / questionnaires etc. Secondary data is collected.

PRIMARY DATA

The present study has used survey method for collecting the primary data by directly

interviewing customers with questionnaire.

SECONDARY DATA

Secondary data for the study were collected from the library reference, technical and subject

based books, journals and magazines, websites and other previous studies.

TOOL FOR DATA COLLECTION

A well structured questionnaire was used to collect the primary data from the customers. The

customers were given multiple choices to select their particular answers. A copy of the

questionnaire is enclosed in the annexure.


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Type of Questions

The questions that have been used in preparing the questionnaire were: -


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Sr.no TITLE PageNo.

1. Introduction

2. How Is Bottle Water Different From Tap Water

3. Type Of Bottle Water

4. Bottled Water Industry In India5. New Development In Bottled Water Industry

6. Growth In Bottled Water Industries

7. SWOT Analysis

8. Bisleri Today

9. Marketing Mix

10. Conclusion

11. Bibliography

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Intial Pages Project of Asif