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Interview with a baker1
2Our group visited the plant bakery of Lechoudi in Iasmos in
February and we had the opportunity to interview the baker.
1) The competition from supermarkets threatens the production of
bakeries in the neighbourhood?Yes, the competition threatens
neighbourhoods bakeries. The large supermarkets work with a smaller
percentage of profit. Thats why their prices are lower. However, if
a bakery has many bread shops then the production pays off.3
32) What kind of bread does your lab produce? What is the image
of your bread on the market of Rodopi province? The consumers
mostly buy white bread, but they also buy the multigrain, the
wholewheat, the grandfathers, the rustic, the mountain and more.
Many people are asking for grandfathers recipe but it remains
secret.
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3) Has the economic crisis affected the bread market or the
bakery products market?Yes, it has. It is the consumption of baked
goods which has been influenced more, because now consumers regard
them luxury items .
54) Whats your opinion about the price of bread? Is it
expensive? Can you explain the large differences in the price of
bread?The price of bread depends on the price of flour. There are
cheap flours but also very expensive, up to two euros per kilo.
65) Do you consider that in order to beat the competition, the
prices should be low? It is not only the prices that play a role,
but also other things, such as the quality of products. Even the
staffs behaviour affects competition. Even the environment plays a
role.
7So, in large urban centres, where employees work until late in
the afternoon, they are forced to eat ready made meals (junk food),
something that reduces the consumption of bread. In the
countryside, as lifestyle has not been urbanised, the consumption
of bread has not changed significantly.8
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6) Apart from bread, what else do you produce?We make sandwiches
which are consumed a lot in Komotini, especially when university
students are in the town.10
7) What are the advantages and disadvantages of bakers art? The
bakers and bakery workers work night shifts.11
8) What message would you send to students about the bakers
profession?Whatever has to do with nutrition, has future.12
Thank you
