Interview Questions for Ruth Sharp

1. How much do you feel that branded products dominate the global market share of particular industries?

2. Do you believe it’s unfair for these multinational brands to play on the naivety of the public and charge higher prices?

3. To what extent do you believe that convenience impacts of consumers picking up branded products as opposed to other alternatives?

4. Do you feel the barriers of entry into certain markets are the highest they’ve ever been due to multinational companies (eg- Coca Cola) the majority market share?

5. Do you feel that clever marketing misleads consumers into unnecessary purchases?

6. How much do you feel that exposer to corporate marketing from conglomerate firms gives them the ability to put prices up?

7. Do you feel it is fair for companies to take advantage of brand image to charge consumers higher prices for goods and services?

8. What do you think is the main reason for consumers being willing to pay more money than non-branded goods and services?