Interview Prep SessionMedia & Entertainment

MBACM, Media & Entertainment and Sports Business Clubs

Nov. 28, 2018

Agenda

• M&E & Enterprise Recruiting Resources

• Recruiting Plan

• Interviews

• Panel Q&A

• Small Group Chats – timing permitted

M&E & Enterprise Recruiting

MBACM Supports Your Job Search

Industry Support

Personalized Job Search

Strategy

Company & Contact List

Review

Collateral Review

Outreach Game Plan

Interview Prep

Offer Management

On-site Trek

Support!

M&E & Enterprise Recruiting Resources

MBACM Workshops:

M&E Research Page:

See here• Navigating the Enterprise Job Search• The Power of Professional Protocol• The 2-Hour Job Search• The Networking Formula for Success

See here• M&E Industry Chat• Past Job Postings: M&E 2012 – 2018• Sample Resumes - WG19 Who Interned

in M&E & More

Other:

• Set-Up a Saved Search• Offer Directory• LinkedIn Profile Tips • Attend MBACM’s Enterprise Lab, (Jan. 23) • Attend MBACM’s Engaging with Startups

(Jan. 28)

M&E: Applications & FRP InterviewsM&E: On-Campus Interviews/ FRP DatesWarner Brothers – Jan. 16 (AppDeadline: Dec. 4)

M&E Related: On-Campus Interviews/ FRP Dates

Raine Group – Jan. 10 (App Deadline: Dec. 1)

Nike – Jan. 11 (App Deadline: Dec 3)

Activision Blizzard – Jan. 17 (App Deadline: Dec. 6)

Thomson Reuters –Jan. 19 (App Deadline: Dec. 4)

M&E: Job Board – Application DeadlinesMadison Square Garden – Dec. 1Disney – Dec. 7 Netflix –Dec. 10 Comcast – Jan. 1

M&E Related: Job Board –Application DeadlinesEA – Nov. 30 Nike – Dec. 3Princess Cruises – Dec. 9Under Armour – Dec. 14Riot Games – Dec. 31Activision Blizzard – Jan. 10

M&E: Offer Timing Data*Preliminary Data as of 8.31.18

0

2

4

6

8

10

12

Internship Offers Full-time Offers

M&E: Source of Internship Offers, Summer 2018*Preliminary Data as of 8/1/2018

Wharton Job - Job Posting

43%

Personal Networking Connections

24%

Wharton Job - On Campus Recruiting

13%

Other11%

Wharton Alumni Contact

3%

Career Fair3%

Trek Networking3%

Recruiting Plan

M&E Recruiting: What & When To Do What To Do When To DoBuild company list - Target list complete

- Continue to build on Build contact list - Contact mapping complete

- Continue to build on Submit job applications - A reactive and proactive task going forward

- Watch CareerPath postings as they come in- Keep eye on key job boards - Apply ASAP (apps pulled on rolling-basis, “be in

the first pile”) Engage with network/ ecosystem

- Treks next week- Now until mid-Dec- Return in Jan

Prepare for interviews - For FRP and beyond (mainly Feb/March) Conduct interviews - Mid-Jan on-wards Negotiate offers - To discuss with MBACM/ Robyn ASAP upon

receiving offer

Interviews

Interviewing:

• Know the Company, the Role: • Analyze job description and match to your resume experience

• Review summer surveys & networking notes

• Conduct Research • Deep-Dive Research/ create a company SWOT Analysis

• Research your interviewer (if you get name)

• Prepare for Behavioral and Case Questions

• Post-Interview Follow-up

Analyze Job Description

Review Summer Surveys

Find Summer Surveys in the Offer Directory on the

MBACM website

Find CareerPath Notes and Interview Questions

Hint: Look at Tech, IB, Retail, PE & Etc. for companies that overlap industries

Conduct Research • Deep-Dive However it Works For You!

• Read analyst reports/ watch past investor calls

• Read public reports (i.e. Netflix’s culture report)

• Build SWOT Analysis

• Example 10-page cheat sheet: • Prepare for questions about the company

• What do you think are some of the biggest challenges facing our business today?

• What do you think should be our business priorities moving forward?

• What do you think the COMPANY has done “right”?

• Prepare for questions about the market/ competition• What is one big trend that you think will affect our industry on a whole?

• You! • Tell me about a time you worked with a diverse team.

• What’s the most valuable piece of feedback you received and how did you act on

it?

• Prepare questions for company

Prepare for Behavioral & Case Interviews • Prepare classic openers:

• Why are you interested in M&E?

• Why are you interested in this role? Why this company?

• Walk me through your resume. (Tell me about yourself.)

• Why did you go to business school? Why Wharton?

• Prepare 6-8 behavior interview stories (STAR framework)

• Influence: Tell about a time when you had to convince someone whose opinion differed from yours.

• Ambiguity: Tell me about a time when you made a decision with limited data.

• Conflict: Tell me about a time you had conflict on a team.

• Problem Solving/ Analytics: Tell me about a time when you had to solve a complicated problem.

• Leadership: Tell me about a time you had to deal with a difficult teammate and how you handled it.

• Prepare industry trends (and have an opinion!), case frameworks and technical questions (if applicable)

Sample M&E Interview Questions

• What trends are you seeing in the media industry?

• Do you think Moviepass model is sustainable?

• Of the 4 values at the NFL, pick one and describe a time where you demonstrated that value.

• How would you value a new television series?

• Tell me about the investment area you’re most interested in and the companies you’re most closely following in that space.

• If you could move one team to an international market, what team would you choose and what are the key components that you’d need to consider?

• What are your thoughts on Blockchain technology and its potential application in the music industry?

• What are you reading to stay on top of industry news?

Post-Interview: Thank You and Follow-up

• Finish the interview by reiterating that you are very interested in the job

• Thank the interviewer

• Follow up with a brief email:

• Play back a key point you learned from the interviewer about the company or role

• State a specific topic and elaborate on your informed opinion

• Restate your interest in the job

• “Next time I am in LA, I will let you know…”

• Send within 24-hours of interview

Panel Discussion

Appendix

Walk Me Through Your Resume – 3 Options

23

Option Pros Cons

1. Start with the role you want and work backwards

• Starting point: What is on the mind of the interviewer (why you want the job and why you are qualified) and connect the dots for him/her

• Demonstrate that you researched the role and company

• You may not be able to lead with a “hook” or strongest attribute

2. Start by stating 3 themes relevant to the company

• Highlight the three most important things about your candidacy

• Easy for the interviewer to follow

• Does not allow for sequential story telling as other options

3. Start from undergrad or before

• Provide a lot of detail• Sequential story is easy to

tell and prepare

• Risk losing the attention of the interviewer who is waiting for you to get to the point

• A lot of potentially irrelevant information

24

STAR FrameworkAssumption: past behavior is the best predictor of future behavior

“Tell me about a time that you…”

Situation • Describe the context of a specific event or situation from your past• Establish big picture and background information• Provide enough detail for the interviewer to understand• E.g., from a previous job, from a volunteer experience, Wharton

experience, or any relevant event

Task • Summarize your specific role, contribution or obstacle to overcome

Action • Describe the action you took • Use more “I” than “we” language, even if discussing a group project

or effort• Don't tell what you might do, tell what you did• Highlight your skills and expertise most relevant to the interviewer

Result • What happened? • How did the event end? • What did you accomplish? • What did you learn?

Behavioral Questions: STAR framework

Hiring Data

M&E: Accepted Internship Offers, Summer 2018*Preliminary Data as of 8.31.18

4.00

4.70

5.505.85

3.50

4.02

4.46

0.00

1.00

2.00

3.00

4.00

5.00

6.00

2012 2013 2014 2015 2016 2017 2018

% of all accepted offers

MBA Career Management

M&E: Companies that Made Internship Offers, Summer 2018*Preliminary Data as of 8.31.18

Media, Sports & Entertainment Companies

• Amazon Studios• Bullpen Sports Network• CBS Interactive• Comcast Corporation • Creative Arts Agency• Entercom• FloSports• Madison Square Garden• National Football League• NBCUniversal• Netflix

• New York Times• The Chernin Group• Thomson Reuters• Universal Pictures• Viacom, Inc. • Warner Bros. Entertainment,

Inc. • Washington Nationals

M&E: Internship Summer 2018 Offers, By Function*Preliminary Data as of 8.31.18

Analytics/Data Science, 3%

Business Development, 30%

Consulting/Strategy, 30%

Corporate Finance (Analysis/Treasury),

3%

General/Project Mgmt/Mgmt

Development, 6%

Operations/Production Management/Supply

Chain, 6%

Other, 3%

Private Equity, 3%

Product Development/Structuri

ng, 9%

Product/Brand Marketing, 6%

M&E: Pre-MBA Experience for Summer 2018 Internships

Consulting40%

Government / Public Sector

12%Advertising & Public Relations

4%

Diversified Financial Services

4%

Diversified Manufacturing

4%

Education4%

Healthcare: Providers / Insurers

4%

Investment Banking/Brokerage

4%

Investment Management

4%

Media4%

Private Equity/Buyouts/Other

4%

Retail4%

Sports4%

Technology: Software

4%

M&E: Companies that Sponsor International Students

Media, Sports & Entertainment Companies That Sponsor

• Activison Blizzard (Gaming)• Raine Group (Banking)• Walt Disney• Thomson Reuters• Warner Bros • A&E• Adidas• CBS Interactive• EA• FreeWheel• Hulu• Lionsgate• MSG• Media Rights Capital• Netflix

• NY Times• Nike• Oath (Yahoo!)• Riot Games• Paramount• Scopely• Sony Music Entertainment• Spotify• StubHub• The Chernin Group• Viacom• Vox Media• YouTube

M&E: Salary Data*Preliminary Data as of 8.31.18

Class of 2019, Internship Monthly Median

Class of 2018, Full-time Yearly Median

Median: $5,200 Median: $140,000

25%: $3,500 25%: $130,000

75%: $7,800 75%: $150,000

Range: $1,500 – $14,083/ month Range: $85,000 – $175,000