LEVERAGING THE POWER OF

SPORT TO BUILD BRANDS

Celebrating twenty-five years, Intersport has

grown to become the largest independent sports

and entertainment media company in America.

Winner of 9 Emmy Awards, Intersport provides turnkey

solutions beyond traditional media with advanced

capabilities in programming, production, sponsorships,

event marketing, and interactive.

Provided within this presentation is an overview of

Intersport’s scale, scope, and impact - which only

scratches the surface of how Intersport’s passion and

performance can create competitive advantage and

preference for your brand.

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A&E

ABC

ACCENTURE

ACURA

ADIDAS

ADVANCE AUTO PARTS

ALBERTO CULVER

ALIX PARTNERS

ALLSTATE

ALLTEL

AMERICAN LE MANS SERIES

ASTRIVE

AT&T

AUDI

BEST WESTERN

BIG TEN NETWORK

BLUE CROSS BLUE SHIELD

BLINX

BOSLEY

BOWFLEX

BRIDGEWATER

BUICK

BURGER KING

CADILLAC

CAPITAL ONE

CAREER BUILDER

CBS

CHASE

CHEVY

HOLIDAY INN

HONDA

HOOTERS

HOTWIRE.COM

HYUNDAI

ING CLARION

INTERNATIONAL PAPER

JERGENS

JOHN DEERE

KELLOGG

LIBERTY MUTUAL

LIFELOCK

LINCOLN

MASTERCARD

MCDONALD’S

MERCEDES-BENZ

MERCURY

MERRILL LYNCH

MGM

MIDAS

MILLER

MSNBC

NATIONAL CAR RENTAL

NAVIGANT

NBC

NCAA

NFL

NFL NETWORK

NIKE

NISSAN

NTN

NUTRISYSTEM

OCTAGON

ODWALLA

ORACLE

PROCTER & GAMBLE

PEP BOYS

PEPSI

PFIZER

PHILLIPS

PIZZA HUT

PLAYTEX

POWERADE

PRO VENTURES

PROGRESSIVE INSURANCE

REEBOK

RENT-A-CENTER

RIGHT GUARD

SAAB

SALESFORCE.COM

SAMSUNG

SC JOHNSON

SCHUTT SPORTS

SEARS

SI.COM

SLINGBOX

SONY

SPALDING

SPEED CHANNEL

SPRINT

STATE FARM

SYLVANIA

SYNACOR

TACO BELL

TD AMERITRADE

TLC

TOYOTA

TRAVELERS

TRUE PARTNERS

TURTLE WAY

UNDER ARMOUR

U.S. ARMY

U.S. POST OFFICE

U.S. OLYMPIC COMMITTEE

U.S. MARINE CORPS

U.S. NAVY

VEGAS.COM

VERIZON WIRELESS

VERSUS NETWORK

VISA

VOLVO

WARNER BROTHERS

WATERFRONT

WHEATIES

YOUTUBE

ZANTAC

84 LUMBER

CHOICE HOTELS

CHRYSLER

COMCAST

COUNTRYWIDE

DEGREE

DELL

DELOITTE

DENNY’S

DIRECTV

DISCOVERY CHANNEL

DISNEY

E*TRADE

EA SPORTS

EAS

EJ GALLO

ESPN

EXPERIAN

FEDERAL LOAN

FEDEX

FLOMAX

FORD

FOX

GALLO

GEICO

GILLETTE

GMC

GNC

GOODYEAR

GOOGLE

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WE’RE KNOWN FOR THE COMPANIES WE KEEP

I N D E X

» COLLEGE SPORTS 4-10

» NFL PLAYOFFS & SUPER BOWL 11-13

» RACING 14-15

» HIGH SCHOOL FOOTBALL 16-17

» GOLF 18-19

» ENTERTAINMENT PROGRAMMING 20-23

» PROGRAMMING CALENDAR 24

BEST OF COLLEGE FOOTBALL 2010

This November, Intersport, will once again deliver an action-packed review of the

college football season that was. Just as bowl game action is set to kick off, Best of

College Football 2010 will pack all of the emotion and drama of the entire regular

season into one exciting hour of touchdowns, upsets, spectacular catches, and bone-

jarring hits.

Best of College Football 2010 will give viewers the opportunity to experience all

the excitement and pageantry of the college football season without leaving their

living room. The one-hour special will relive the best moments and performances

from the 2010 season with memorable game footage and exclusive interviews with

top players and coaches involved. Best of College Football 2010 will appeal to every

level of college football fans, from casual to fanatic and from Pac-10 to Big Ten.

DATE Friday, November 26, 2010

(Thanksgiving Friday, leading into SEC football)

TIME 1:30-2:30 PM ET

NETWORK

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BEST OF COLLEGE BASKETBALL 2011

Throughout the 2011 college basketball season, Intersport will crisscross

the country to experience premier college basketball match ups. This

interactive fan experience will serve as the "voice" of this college

basketball extravaganza. What was the best atmosphere of the college

basketball season? What was the single greatest game? The best

individual performance? Which college has the best game-day

atmosphere? Best of College Basketball 2011 will deliver the answers by

putting the viewer at the center of it all, giving viewers the opportunity to

experience all the pageantry and excitement of the college basketball

season without leaving their living room.

DATE Sunday, March 27th, 2011

TIME 1:00-2:00 PM ET

(leading into Elite Eight coverage)

NETWORK

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COLLEGE BASKETBALL INSIDER’S BRACKET

The College Basketball Insider’s Bracket series on Fox Sports Net is the definitive source for round-by-round analysis of the

men's college basketball tournament. Each of the three one-hour programs features top-level Division I coaches breaking

down key match-ups and providing their insight into the brackets. More than 40 coaching greats have participated in this

series including Mike Krzyzewski, Roy Williams, Tom Izzo, Bruce Weber, Rick Pitino, Bruce Pearl, Billy Gillespie and many

more.

DATES Tuesday, March 15 – Thursday, March 18, 2011

Tuesday, March 22 – Thursday, March 24, 2011

Tuesday, March 29 – Friday, April 1, 2011

TIME 3:00-4:00 PM local premiere with multiple encores in

primetime and evening schedule

NETWORK

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COLLEGE SLAM DUNK & 3-POINT CHAMPIONSHIPS

DATE Thursday, March 31st, 2011

TIME 9:00-11:00 PM ET

NETWORK (Minimum of two (2) encores on Final Four Weekend)

For twenty-two years, the College Slam Dunk & 3-Point Championships have showcased college basketball’s elite players. A

cornerstone of ESPN’s Final Four programming, this incomparable television event celebrates its 23rd anniversary in 2011

with a live broadcast from Houston – host city of the 2011 Final Four.

This television event features the best collegiate dunkers and sharpshooters facing off in a series of events designed to

thrill both the live crowd and television audience with electrifying action:

Men’s 3-Point Shooting Championship

Women’s 3-Point Shooting Championship

Battle of the Champions(Men's vs. Women's 3-Point Champions)

Slam Dunk Competition

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The 18th Annual Women’s College Basketball Tip Off Classic is the first and the most prestigious regular

season event of the women’s college basketball season. The State Farm Tip Off Classic showcases the

nation’s premier women’s programs and the 2010 matchup is guaranteed to deliver a thrilling grudge

match between powerhouse teams at Baylor and UConn.

DATE Tuesday November 16, 2010

TIME 5:00 – 7:00 PM ET

NETWORK Part of ESPN’s 24 Hour Tip Off Marathon

TEAMS

WOMEN’S COLLEGE BASKETBALL TIP OFF CLASSIC

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DATE Saturday, July 2, 2011 (Premiere)

NETWORK with multiple encores on

COLLEGE HOME RUN DERBY

Capitalizing on the exploding popularity of college baseball in

recent years, the College Home Run Derby provides an exciting

national media and event marketing property. Intersport

created and activated this multiplatform program in 2010 to

help TD Ameritrade activate its sponsorship of TD Ameritrade

Park Omaha, home of the 2011 College World Series.

This event combines the passion of college athletics with the

excitement of the MLB All-Star Home Run Derby and results in a

unique property that provides comprehensive and customized

sponsorship opportunities. Eight of the top long ball hitters from

colleges around the country will put on a show that will thrill

both a live crowd and a national television audience.

The NFL is by far America’s most popular sport – supported by millions of passionate fans who live and die with their

teams’ wins and losses. All of the excitement and passion of the season boils down to the NFL Playoffs. NFL

Championship Chase will be there to document every detail.

Airing prior to the network’s pregame NFC Championship coverage, this one-hour program will deliver a glorious

recap of all four divisional playoff games and a visually stunning preview of the championship games.

Utilizing the hallmark access and storytelling of NFL Films, this special will recap all of the hits, drama, and

excitement of the playoffs like no other program on television. The program will then transition from recap to

preview, using exclusive video and sound to highlight the most intriguing aspects of the upcoming NFC and AFC

match-ups. NFL Championship Chase content will also include never before heard wires from top coaches and

players and extensive behind the scenes content.

DATE Sunday, January 23, 2011

TIME 1:00–2:00 PM ET

NETWORK Lead-in to FOX NFC Championship pre-game (Jan. 2011)

RATINGS HISTORY January 18, 2009 - 2.6 HH & January 20, 2008 - 4.1 HH

(Direct lead-in to AFC Championship pre-game coverage on CBS)

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Over the past twelve years, the College Football All-Star Challenge has become one of

the most highly anticipated television events of Super Bowl weekend.

Produced from Dallas, host city of Super Bowl XLV, this unique event will showcase the

NCAA's elite players prior to the NFL draft competing in a skills competition before they

face off on the NFL gridiron.

The College Football All-Star Challenge represents an ideal opportunity to entitle a

unique football property airing on ESPN over Super Bowl weekend, capitalizing on a

television audience focused on the biggest weekend in football.

COLLEGE FOOTBALL ALL-STAR CHALLENGE

DATE Super Bowl Weekend (February 4-6, 2011)

NETWORK Three (3) guaranteed airings with sponsor commercial units

intact over Super Bowl Weekend

Multiple encores – Twelve (12) airings in 2010

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It is a mantra repeated by every NASCAR team: Preparation wins races. Each January,

teams attack Daytona International Speedway, implementing new strategies, breaking in

new crew members, and fine tuning their cars, with the same goal in mind – building the

car and the team that will win the Sprint Cup.

With unprecedented behind-the-scenes access from Intersport and NASCAR Media

Group, Road to Daytona delivers all the sites, sounds and emotion of NASCAR through

exclusive coverage and interviews with top drivers and crews.

Road to Daytona celebrates the arrival of the 2011 NASCAR season as seen through the

lens of the mechanics, pit crews, and drivers as they turn the wrenches that win

championships. With an attractive time period immediately after Daytona 500 qualifying

coverage on FOX, Road to Daytona is a must-watch for every racing fan.

ROAD TO DAYTONA

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DATE Saturday, February 12, 2011

TIME 4:00 - 5:00 pm ET - Direct lead out of Daytona 500 qualifying

NETWORK

Every September, the best high school football teams in the country come together to

compete in the biggest event of its kind: The Kirk Herbstreit Varsity Football Series.

This year’s event will host eight high school football match-ups featuring perennial

state champions from the historically powerful football states of Ohio and Texas, and

gridiron powerhouses from around the country. Ohio Stadium, home of the Buckeyes,

and the new Cowboys Stadium, home of the Dallas Cowboys, will become center stage

for these teams as they take the field in front of a national television audience.

OHIO STADIUM – COLUMBUS, OH

› Two games Sunday, September 4, 2011

› Two games Monday, September 5, 2011

COWBOYS STADIUM – IRVING, TX

› Four games Monday, September 5, 2011

KIRK HERBSTREIT NATIONAL KICKOFF CLASSIC

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Golf’s Best of 2010 will give viewers the opportunity to experience all the excitement and pageantry of the entire PGA Tour season without leaving their living room. This year-in-review program will pack all of the emotion and drama of the golf season that was into one spectacular hour-long special.

Golf's Best of 2010 will deliver the most dynamic season recap on television. In addition to reliving the biggest stories, clutch performances, and best Major moments from the year in golf, the program will also take a fun and unique look at the PGA Tour. From profiles of the most gregarious golfers to clubhouse stories that you won’t find on SportsCenter, the program will bring the season to life through unforgettable footage, exclusive interviews, and entertaining original segments. Unlike most predictable golf programs, viewers will actually influence the content and tone of this interactive television special. Golf’s Best of 2010 Tourwill host events at PGA Tournaments throughout the season, allowing fans to voice their opinions. Footage captured at these lively events will form the backdrop for the television special and give golf enthusiasts the opportunity to weigh in on everything from the most impressive feats to the Tour’s best dressed.

GOLF’S BEST OF 2010

DATE Sunday, October 31, 2010

TIME 5:00 - 6:00PM ET – leading out of NFL football

NETWORK

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Over the years, the Courage in Sports Awards have paid tribute to

some of the world’s greatest and most inspiring athletes. Now in its

21st year, the program will again recognize those athletes who

embody the spirit of virtue, courage, and excellence.

By bringing together the most uplifting stories, the Courage in Sports

Awards have become known as one of the most inspirational hours in

sports television. Whether it’s overcoming adversity or displaying

pure excellence, over a career or in a single superlative

performance, these athletes remind us of what courage, effort, and

determination can achieve. Regardless of their fame or stature, the

Courage in Sports Awards recognizes athletes at every level who

compete for love of the game and to prove to themselves that they

can. In giving the best of mind, body and spirit, these inspiring

athletes truly honor all mankind.

DATE Sunday, November 14, 2010

TIME 5:00-6:00 PM ET

NETWORK

COURAGE IN SPORTS AWARDS

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Bells will be ringing this holiday season as CelebTV.com’s Holiday of Stars brings together

the biggest names in entertainment and sports in a unique holiday special. Viewers will get

an inside look at how their favorite athletes and entertainers celebrate the holiday season –

from intimate family traditions to selfless charity projects and gift giving to their own loved

ones.

This magazine style, segmented driven hour, combines the feature reporting of

CelebTV.com along with the wit and warmth of a broad array of entertainment, music and

sports personalities to deliver another holiday gift this Holiday Season!

DATE Sunday, December 5, 2010

TIME 5:00 - 6:00 PM ET

NETWORK

FORMAT One-hour, feature-driven special that includes the

biggest names in entertainment and sports

CELEBTV’S HOLIDAY OF STARS

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The glitz and glamour of Hollywood reign on Oscar Sunday as CelebTV.com applauds the best movies and actors of the year. Hosted by Kelli Zink and featuring renowned film critic Richard Roeper, CelebTV.com’s Tribute to the Movies is a one-hour network special celebrating your favorite celebrities, Award-winning films and unforgettable movie moments. With a coveted time period preceding coverage of the 82nd Academy Awards on ABC, Tribute to the Movies capitalizes on the anticipation for Hollywood’s biggest night.

Tribute to the Movies showcases celebrity superstars from the worlds of music, film, television, fashion, and sports. Past CelebTV specials have included Tom Hanks, Will Ferrell, David Beckham, George Clooney, Eva Longoria, Vince Vaughn, and many more.

DATE Sunday, February 27, 2011 (Oscar Sunday)

TIME 5:00 - 6:00 PM ET (Kicking off Academy Awards coverage on ABC)

NETWORK

TRIBUTE TO THE MOVIES

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