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charindu-sanjeeva
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2. In my point of view, the practices used in interruption marketing are definitelywrong ways of doing marketing. The bad consequence of interruption marketing is,companies waste their resources in unnecessary manner and just harming theirpossibility to get new customers. Further simply nothing worse than unwelcomecontacts. I suppose like more other things firms should provide customers itsinformation of products and services and let them discover the products andservices naturally.In interruption marketing, you can get customers attention by interrupting orpestering them, but its not the sort of attention they welcome. People will surelyrefuse you and they wont embrace them. It will never help you to win their willingcooperation or earn their trust.Successful marketing is all about building permission and earning trust among atargeted group of prospective clients. Its about making you a certain choice, whenthey need the type of service you offer.As Godin writes, Consumers are now willing to pay handsomely to save time,while marketers are eager to pay bundles to get attention.That is how permission marketing goes over interruption marketing. Interruptionmarketing is one of the ways of stealing ones valuable time who is trying to saveit. If you constantly interrupt your valued customers that will be the major reasonfailing to sell the products as you waste their most coveted commodity, time.Mostly the cost of acquiring new customers from these channels is very high aswell.Permission marketing is personal, relevant and anticipated.Cheers!