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Interpreting controversy. Do I have to???. Why interpret controversy. Interpreting controversial topics is hard to avoid Interpretive goals: Create opportunities to connect Provocation. What are your controversial topics?. The techniques. Listen Interpret multiple points of view - PowerPoint PPT Presentation
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INTERPRETING CONTROVERSY
Do I have to???
Why interpret controversy
Interpreting controversial topics is hard to avoid
Interpretive goals: Create opportunities to connect Provocation
What are your controversial topics?
The techniques
1. Listen2. Interpret multiple points of view3. Never replace one meaning with another4. Give your agency’s position equal time5. Differentiate: Interpretation v people
mgmt6. Plan for balance of effect
7. Acknowledge disagreements8. Use universal concepts9. Make gestures of respect10. Use accurate language11. Create strategies ahead of time
Interpretation v AdvocacyINTERPRETATION ADVOCACY
Provoking interest, exploration, discussion of multiple perspectives
Promoting or defending one perspective
Provide a Safe Environment
Use facilitation techniquesPRESENTER FACILITATOR
Transmits information
Provides answers 1-way
communication Self-focus
Allows self-discovery Provides questions 2-way
communication Resource/visitor
focus
The Interpretive Equation and Climate
Change
KR + KA + AT = IOKSKP
INTERPRETING CONTROVERSY
Do I have to???
Don’t just do it…
EMBRACE IT!!
