Develop and implement a Digital Marketing

Strategy

Aaqib Jamal14082

Introduction

• About the Company:• Private Limited Company• Organic E-Commerce company from Bangalore.• Operation all over India.

The Project• Develop and implement a digital marketing strategy.• Create a working monthly strategy based on weekly themes.• Prepare and create themes related to products, services and

customers of the company.• Prepare and create content, to be posted on various social media

pages.• Keep the online audience engaged and connected through the

content.• Engage with existing and potential customers.• Continuously learn and improve upon the strategy.

Methodology• Create a framework based on the predetermined theme.• Create a month long (4 Weeks) digital engagement strategy.• Schedule to consist of duly created content, ready to be published on

a specified day and time.• Initial framework for trial and error and to experiment to understand

the audience better.• Improvise wherever necessary to gain tactical advantage.

Analysis of Data• The information procured helped in gaining good insights on digital

marketing.• Content creation and engagement strategies relating to social media.• Created simple but effective images for social media pages that were

well received by the audience.

Findings and Recommendations• Created a sustainable and successful online engagement strategy.• Understand the behaviour of online audience.• Understand the ways a business can promote itself on social media.• Understand what attracts an audience and keeps them engaged.• To get people talking about the brand.

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Thank You

Presented by,Aaqib Jamal

Questions?