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Internship Strategies to Enhance Student Learning
Current practices for Internship Experiences in:
• Health Administration (HSC 595) • Marketing Department’s (MKT 490)
A review of the student process, strategies for working with the key stakeholders of CMU, site preceptors/supervisors and students to evaluate the experience for each stakeholders.
Jeff Hoyle Marketing Department Al Nowak Health Administration
February 29, 2016CMU Assessment
CMU’s Health Administration (HA) Major u Major = 48 Credit Hours along with with preparatory courses
u Required - 6 Credit Internship
u 40 hours per week (12 week and 15 week) internship
u Paid and Unpaid
u Non-Cohort
u Some students find the (HA) major later in their academic search
u HSC 545 capstone (prerequisites and course sequence)
u Site Selectionu Student choice of interest area (minor)
u Generalist vs Specialist (therapist)
u Semester of Internship
CMU’s Marketing Major
u Required 3 Credit Internship (MKT 490)
u 480 hours and paid
u Site Selection
u Student choice of interest area to be approved by Director of Marketing Internships based on submitted job description
u Semester of Internship
Challenges and Changes - Fall 2014 to Present
u Health Adminsitration Internship Manual(s)u 1 Manual to 2 Manuals
u Pre-Internship Manual
u Internship Manual
u Communication - some students find the (HA) major later in their academic search u Student accountability and availability of information
u Proper planning and preparation
u Internship vs Job Shadow perspective
u Affiliation Agreements
u Student Education and Mentoringu 1 general meeting to 3 meetings
u Internship Informational Meeting – preparing for the internship process, searching sites
u Student recommendations
u 1:1 meeting with “Internship Coordinator” and student
u Pre-Internship Meeting – semester before internship experience, CMU expectations, blackboard
Marketing Guidelines
u Internship u Internship Policies & Procedures
u Reviewed when student signs Marketing major
u Student and Advisor sign copy of Internship Policies & Procedures
u All Marketing majors added to Marketing Internship Tutorial Blackboard Site
HA Summer 2015 Student EvaluationsFall 2014 through Summer 2015
Number of HA InternsEnrolled Credit Incomplete No Credit Site Visits
Completed
Fall 2014 11 11 0 0 11Spring 2015 14 13 0 1 14Summer 2015 27 26 1 0 26Total Students 52 50 1 1 51
Site Preceptor Responses(20 of 27 site preceptors responded)
Excellent Very Good
Good Satisfactory Poor Unable to Assess
Total Responses
Relations with othersAbility to:• communicate with staff 13 2 5 0 0 0 20
• communicate with internal clients
12 3 3 0 0 3 20
• communicate with external clients
11 5 3 0 0 1 20
• ability to work with others 16 3 1 0 0 0 20
• ability to work in teams 15 4 1 0 0 0 20
SupervisionAbility to:
Excellent Very Good
Good Satisfactory Poor Unable to Assess
Total Responses
• seek assistance 11 5 4 0 0 0 20• follow instructions from
manager11 7 2 0 0 0 20
Openness to constructive criticism 13 6 1 0 0 0 20
• work independently 13 5 2 0 0 0 20
Personal Qualities Excellent Very Good
Good Satisfactory Poor Unable to Assess
Total Responses
• Decision making 7 10 3 0 0 0 20• Trust 12 6 1 0 0 0 19• Confidentiality 14 5 0 0 0 1 20• Initiative 12 5 0 1 0 0 20• Creativity 9 8 2 1 0 0 20• Dependability 16 3 0 1 0 0 20• Punctuality 16 0 4 0 0 0 20• Personal appearance 16 4 0 0 0 0 20• Willingness to learn 16 4 0 0 0 0 20• Ability to learn 17 1 2 0 0 0 20• Adaptability 15 3 2 0 0 0 20• Organizational rules/policies 17 2 1 0 0 0 20
Yes Maybe No Other
Accept another CMU Intern 16 1 0 2*
General Comments from Site Preceptors:• it's been my pleasure to work with CMU Health
Administration, thank you so much for all you do for the students!!!!
• If every intern is like “student”, I'll take more. She needed little direction, got exposed to a lot of different situations and responded magnificently to every challenge we put in front of her.
• We have hired “student” as a Temp while she looks for open positions within the “X” network.
• I appreciated Al's visit which is actually the first time I have met with a University member related to an internship. Well done on Al's part.
• We really appreciate all the work “student” did for us. We will miss having him in the office.
• I would hope that we could get some feedback from CMU on how we did as a site for this internship. Did we provide the educational experience that the student and the University expected? If not, where did we fall short? I think it is important for us to know if we met the expectations of the student and University so we know what worked and where we might have fallen short.
Summer 2014 Evaluation Questions
Soft skills and idea generation (creativity) were most referenced as lacking but students generally felt very good about their technical preparation.
MKT 490 Summer 2014 Assessment
Q.1 . Discuss the role of Marketing in your organization. How does marketing help your company achieve its corporate objectives?
Q.2 . To what extent is the Marketing Concept implemented at your company.
Q.3 . To what extent does your company emphasize a long-‐term orientation? Is the focus more on building long term sustainable advantage or is the main focus on meeting short term sales goals.
Q.4 . Discuss how your company views the global nature of their business.
Q.5 . Discuss how well customer loyalty is developed and maintained at your company. What does the company do enhance customer loyalty? What does the company do that diminishes customer loyalty?
Q.6 . What would you say is your firm’s strategic competitive advantage in the marketplace and why?
Q.7 . What are ethical decisions your company has to make? Have you been involved with ethical decision making? How would you define business ethics at your organization?
Q.8. Discuss how data-‐driven decisions are or are not embraced at your company.
Q.9. What skills do you wish you had for this internship or will develop based on this internship experience?
Do Site Visits Really Matter?
u Build Relationships with site and promote CMU brand of students.
u Discussion with stakeholders :u HA“Site Visit Form” (Developed and implemented Spring 2015)
u MHSA site visits
u Student Intern learning
u Reinforce the need for skill development for student intern employment vs free labor
u Proactively address student concerns (limited) before final evaluation
u CMU expectations
u Professional standards
u Reinforce evaluation of student experience
u Encourage letters of recommendation, employment and networking within and outside of the organization
u CMU image and brand
u Future site placements
Opportunities and Improvements
u Site Specific Responsibilities Form (Summer 2016)u Improve pre-placement communication between “Student Intern”, “Site Preceptor”, and
“Internship Coordinator.” u Replaces the previous “Site Specific Form” (Draft Form)u Supplement to the Internship Manual
u WEAVE: Eonline Assessment Outcomes/Objectives for the Undergraduate Programu Student Intern Learning Agreement Form (Updated for Spring 2016 Student Interns)
u Categories and description of category titles for creation of student goals and objectives
u Sample of a Student Intern Learning Agreement u Fall 2016 Health Administration Evaluation by the accrediting bodyu Fall 2016 retreat to discuss program learning outcomes/objectives
Opportunities and ImprovementsContinued
u Blackboard shell for all students u Students will be enrolled when they sign the “Intent to Major” or “Major”u Student tracking of progress and steps throughout the HA programu Improve student access to information and accountability to meet requirementsu Can include assessment
u Evaluation of Program Outcomesu Learning Outcome and Objective review u Internship Survey u Undergraduate Exit Survey/ Self _Evaluationu Linked-In or other tools to evaluate employment of graduates post internship
u Sequencing / Perquisitesu MKT 304/HSC 545u Courses for contentu Development of a seminar course
WEAVE: Eonline Assessment Outcomes/Objectives for the Undergraduate Program
1) Communication Skillso Students will apply written and oral communication skills to convey health
administration related information, both formally and informally.
2) Computational Skillso Students will apply computational skills to solve health administration
related problems.
3) Critical Thinking Skills o Students will apply critical thinking to analyze health administration
problems and offering practical solutions.
4) Societal Contexto Students will apply the knowledge of the societal context (historical,
philosophical, social, economic, political and scientific foundations) to the analysis of healthcare systems and organizations.
5) Management Theoryo Students will apply concepts and framework from disciplines that
contribute to management theory-business, law, organizational behavior, organizational design, and strategic management.
6) Management Skillso Students will apply skills and abilities in functional areas of management.
(Accounting, computer literacy, financial management, human resources management, operational analysis, managed care, management information systems, strategic planning, marketing, research methods, and statistics)
7) Leadership Skillso Students will demonstrate leadership skills, interpersonal skills,
understanding of personality types, team-building, and motivation for professional development and for continued learning.
8) Epidemiology and Public Health Conceptso Students will apply epidemiology and public health concepts to the
discussion f the determinants and measurement of health and disease.
9) Principles of Health Service Organizationso Students will summarize the principles of the health service
organization and delivery by synthesizing knowledge about the structure and function of a wide variety of health organizations, professions, and delivery systems across the continuum of care.
10) Characteristics of Health Service Organizationso Students will explain the characteristics of economic, legal regulator,
managerial, political, historical and social aspects of health services organization and delivery by drawing on bioethics, health finance, health law, health economics, and health policy.
11) Integrate Management and Technical Competencieso Demonstrate the ability to apply and integrate management and
technical competencies in an applied setting.
Example
Category Number 6: Management Skills
Goal: To gain an understanding of the Human Resources Department in the areas of employment, benefits enrollment, employee relations and customer service.
Objective(s)
o Attend leadership meetings with department and administration and understand the current trends, requirements, and challenges of the organization.
o Shadow the HR coordinator and learn to use the “epic” system to track, employee applications, contact potential candidates, and interview candidates and complete reference checks.
o Participate in the employee orientation process.
Questions
Contact InformationDr. Jeffrey A. HoyleProfessional Sales & MarketingDirector of Marketing InternshipsM&HSA Academic AdvisorDepartment of Marketing & HospitalityCentral Michigan UniversitySmith 110EMt. Pleasant, MI 48859989-774-7447989-774-7406-fax989-560-1782-cellhoyle1ja@cmich.eduwww.linkedin.com/in/jeffhoyle/enMy interview on The Price of Business: http://youtu.be/ORghM03Q5GY
Al Nowak, MPAHealth AdministrationInternship Coordinator/InstructorSchool of Health SciencesCentral Michigan University600 E. Bellows St.Rowe Hall 208Mount Pleasant, MI. 48858(989) 774-3645 (989) 774-7406 – [email protected]
