WWW.FACEBOOK.COM/TRAININGANDCOACHING TEL/FAX +603 7772 6002

TRAINER AND COACHWWW.FACEBOOK.COM/COACHMEGAT

Source:www.itu.int/ITU-D/ict/statistics

40%Year 2014

of the world's population are using the internet [3billion]

FACT AND FIGURES

37%47%80%91%

PC/LAPTOP SMARTPHONE TABLET GAME CONSOLE

POPULAR DEVICES USED TO SEARCH THE INTERNET

WWW.FACEBOOK.COM/COACHMEGAT

MENONTON WAYANG

BARANGAN RUNCIT

SET TELEVISYE

N

PAKAIANHOTEL

PERALATAN

TIKEL KAPAL TERBANG

INSURAN

37% 26%

11%

86% 75%

42%

9%

6%

ONLINE BUSINESS IN MALAYSIA: AKTIVITI PEMBELIAN UTAMA DI MALAYSIA

Founded in 1999. 1billion Sales Annually

YESIt’s integrated into out marketing strategy

YESIt’s defined in a separate document

NOWe are doing digital marketing, but no strategy

DOES YOUR BUSINESS HAVE A CLEARLY DEFINED INTERNET MARKETING STRATEGY?

61%

19%

12%

INTERNET MARKETING FRAMEWORK

01 02 03 04

EM

OTIO

NA

L

AWARENESS PURCHASE

RA

TIO

NA

L

EDUCATE

CONVIN

CE

ENTE

RTAIN IN

SPIRE

VIRALS

QUIZZES

COMPETITION

GAMES

BRANDED VIDEOS

ARITCLES EBOOKS

INFOGRAPHICPRESS RELEASE

CELEBRITY ENDORSEMENT

REVIEWSCOMMUNITY

FORUMS

ABOUT US

GUIDESTREND REPORTS

WEBINARS

WEBINARS

CALCULATIONS

DATA SHEET& PRICE GUIDE

CHECKLIST

INTERACTIVE DEMOS

PRODUCT FEATURES

CASE STUDIES

RATINGSEVENTSENEWS

PRODUCT VIDEOS

REPORTSAND WHITEPAPERS

INTERNET MARKETING OBJECTIVES

Objective: Awareness Technique: Entertain

Objective: Inspire / Technique: Endorsement

Objective: Inspire / Technique: Endorsement

Objective: Convince / Technique: Event

Objective: Inspire / Technique: Event

Objective: Inspire / Technique: Review

Objective: Awareness / Technique: Educate

Content is Currency: “something we trade for our audience’s attention.”

INTERNET MARKETING FRAMEWORK

01 02 03 04

4 BASIC INTERNET MARKETING STRATEGY

GET TRAFFICGET

LEADSGET

CUSTOMERSANALYZE

CREATE:• Blog / Website• SEO /SMO• Keywords

CREATE:• Call-to-Action

(Fill In Form) i.e: Offer

Send Email / Make Sales Calls

ANALYZEReview your marketing campaign and optimise

TO ENTERTAIN TO EDUCATETO INSPIRE & TO CONVINCE

TO RE-LEARN

i.e: Call to Action

INTERNET MARKETING FRAMEWORK

01 02 03 04