BLOG

Internet, broadly affecting Real Estate Buying Decisions

BODY

“Real Estate Purchase Decisions in India are massively influenced by the use of internet” stated in news

released by Zinnov, a leading research firm. Their data statistics is mainly focused on search queries

performed on Google, the leading search engine. Indians are now more likely surfing an internet before they

make any of their real estate decisions; they try to look for everything possible that they can see valuable on

web. Property purchase decisions are believed to worth $43 billion so far as properties are influenced

through, says Google – with as many as 50% of real estate buyers’ decisions being inspired by internet

research!

How come internet has become so popular?

Isn’t it an amazing fact for realtors? An importance of emerging technologies like digital devices

(smartphones, tablets in addition to computers and laptops) is unavoidable. And with this, the internet

consumers have fallen high in big numbers involving in internet activities, more or less.

Internet use is much prevalent; mainly attributed to a wide pool of information provided within – including

detailed property information with the latest market trends (about 60%), comparison of services available all

the way through (about 52%), easily accessible interactions to real estate experts (about 49%) and the facts

provided upon any of financial steps or documentations required; around 15 Indian cities such as Pune,

Ahmedabad, Lucknow and others were surveyed with as many as 6,200 respondents.

What research shows?

According to Google, the search queries practiced by real estate searchers are now falling 3 times greater

over the past three years. This certainly triggers a high-value opportunity for real estate developers,

aggregators and agents/brokers to engage online visitors into their services, probably trying to convert them

into an active client.

Websites like makan.com and magicbricks.com are the most favorite online sources for about 62 per

cent respondents, following many other individual real estate professionals (around 52%).

Property related information through personal websites, blogs, forums, articles etc. is much valuable,

affecting roughly 45% of online viewers.

Out of total online searches, nearly 40 per cent queries are performed through mobile, and this

figure is now frequently increasing on, involving a majority of property searchers (mainly through

mobile apps), viewed by almost 73% of respondents.

Netizens stay extremely on internet, especially on social media networks (Facebook, Twitter,

LinkedIn etc.) for exchanging their experience. Twitter itself had attracted millions of viewers last

year.

For a real estate professional, an importance of web presence is like a precious jewel. Yes, one has to

achieve it without fail!