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Is CPM Cost per Media?

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•CPM – Cost per 1000 (Mille) Impressions•CPC – Cost per Click•CPC – Cost per Acquisition•Click Through – The result of "clicking on" an advertisement that links to the advertiser's Web site or another page within the Web site.•Page Impressions – The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. •Run-of-Site (ROS) – Refers to a rotation of your ad throughout the website. Under ROS, advertisers do not specify where ads will appear.•Targetingo Behavioral Targeting – Targeting based on prior user behavior.o Geographic targeting – Targeting based on IP address, Standard Industrial

Classification (SIC) codes, and ZIP Codes.o Profile Targeting – Targeting to specific profiles on login enabled sites.o Content-based targeting – Targeting based on content on webpage. Most

common example is search targeting

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Impression Count = 1Click Count = 1

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