INTERNATIONAL TRIATHLON UNION · head-to-head racing in the sport. In addition to having the status of official World Championships, the races are also key qualifying events for the

grand final bid information 2013 | 1

grand final bid information 2013INTERNATIONAL TRIATHLON UNION

host cit y bid criteria pack age

2 | grand final bid information 2013


International Triathlon Union

Contact:

Paul Coleman, Managing Director

Dextro Energy Triathlon ITU World Championship Series

0044 1189 699528

[email protected]

grand final bid information

2013



content

World Championship Series Background ............................................... 07

Host City Opportunities ...................................................................... 08

ITU‘s Investment and Support Services .................................................. 11

Media Exposure ................................................................................ 12

Event Fees and Key Commerical Considerations ...................................... 16

Grand Final Selection Criteria .............................................................. 18

Bid Schedule .................................................................................... 19


triathlon made its Olympic debut at the 2000 Olympic Games in Sydney and

since then Triathlon has become one of the world’s fastest-growing sports.

On the back of this success, the International Triathlon Union (ITU), the governing

body of the sport, unveiled an exciting new Triathlon World Championships Series

(WCS) at the Beijing Olympic Games in 2008. In the new WCS format, elite Triath-

letes compete annually in up to 7 World Championship Events plus a World Cham-

pionship Grand Final to become World Champion. Since its launch the profile of the

Series has grown significantly and is now firmly established as the pinnacle of Triath-

lon competition across the globe.

The WCS attracts the world’s best elite Triathletes and produces the most exciting

head-to-head racing in the sport. In addition to having the status of official World

Championships, the races are also key qualifying events for the Olympic Games. The

WCS offers significant media coverage, including live TV distribution at every event

and has the greatest cumulative prize money in Triathlon (approximately $2-million

USD). Triathlon has a huge international mass participation following and WCS races

are qualifying events for the Age-Group World Championships, making them attrac-

tive for international tourists to travel to.

backgrounddExTRO ENERgy TRIATHLON ITU wORLd cHAmpIONsHIp sERIEs


host city opportunitiesTHE pREsTIgIOUs wORLd cHAmpIONsHIp sERIEs gRANd FINAL OFFERs UNIqUE OppORTUNITIEs

Host cities, in conjunction with their National Federation, can bid for the World Championship Series Grand Final, the crown jewel on ITU’s an-nual calendar. Every Series event has consistent world class standards and is located in a high-profiled city such as Sydney, London, Beijing, Hamburg, Madrid and Auckland. Together, these events form the most prolific triathlon series in the world.

The Grand Final creates an instant economic impact by bringing in more than 8,000 international tourists to the host city, consisting of over 3,000 competitors, support teams, officials, family and friends. With the addition of local races, the number of competitors can swell to 10,000. The Grand Final brings together athletes of all levels, from future stars to Olympic medallists to weekend warriors, all competing to be World Champion. Triathlon is one of the fastest growing mass par-ticipation sports in the world and cities can benefit from major sports tourism. The Grand Final host city will also welcome the annual ITU Con-gress with delegates from 125 countries.

The Grand Final host city can expect to attract an audience of millions of people around the world. This includes international TV distribution for both live TV and a customized 52-minute highlight show as well as international news distribution, internet TV coverage and international print media coverage. Triathlon is a unique sport and offers host cities the opportunity to showcase visual postcards of its landmarks as the city landscape is the race venue as opposed to an indoor stadium.

Host cities have a unique opportunity to host a World Championship event on a multi-year basis. A long-term approach offers major benefits including improving an event’s ability to attract sponsors, increase the number of mass participants, improve its organisational structure, raise its media profile, engage the community and create local and national health initiatives. National Triathlon development initiatives and creat-ing a genuine sporting legacy can also result from hosting a successful international event.




itu´s investment and support servicesITU dEdIcATEs cONsIdERAbLE REsOURcEs IN mAkINg THE wcs AN INTERNATIONAL sUccEss INcLUdINg:

Investing over $650,000 USD in elite athlete prize money and financial incentives

Employing full-time staff that deliver international TV distribution services and International media services

Hiring an award-winning sports photographer for each event

Delivering a global WCS website and a global TV website and additionally providing each host city with website design and content

http://wcs.triathlon.org http://wcs.triathlon.org/theseries/live_online

Providing essential Technical and Operational support, guidelines and advice

Managing the elite athletes and their event entries and rankings

Providing event design guidelines, sponsorship framework and com-mercial advice


media eXposure: televisionTRIATHLON Is A UNIqUE spORT pERFORmEd OUTsIdE OF A sTAdIUm ANd UsEs THE HOsT cITy As ITs LANdscApE ANd bAckdROp. sIgNA-TURE ImAgEs OF THE HOsT cITy ARE cApTUREd ANd pREsENTEd TO A gLObAL AUdIENcE.

ITU’s commercial partner ‘UPSOLUT’ is highly experienced at producing and distribut-ing major sporting events. UPSOLUT is a subsidiary of Lagardére Sports and is one of the largest sports businesses in the world. Each event will have live international TV production (two (2) hours for men and two (2) hours for women)

Each event will have an hour long magazine show distributed globally (14 highlight shows will be produced over the season)

Custom news clips will be delivered to international news agencies and broadcasters

Short highlights will be edited for magazine shows, and custom footage will be deliv-ered to key broadcast partners

Currently there are 46 individual broadcast partners, covering 149 territories exclud-ing Global News Access. Global News Access deals with EBU, Reuters, SNTV, Sunset & Vine World Sport, Deutsche Welle and IEC in Sports ensure that the series is seen in almost every country in the globe.

The number of TV broadcasters, the penetration and quality of exposure, and the number of countries broadcasting coverage in the future are all on the rise. A total of 2.3-billion TV contacts* was achieved during the 2010 season.

* A TV contact is defined as one viewer watching 30 consecutive seconds of footage.


Territory broadcasterV content

Australia ONE Live & TV magazine show

Australia Fox sports TV magazine show

Austria ORF Live

beNeLux ExqI Live

canada cbc Live & delayed

china ccTV TV magazine show

Finland Nelonen sport TV magazine show

France sport+ TV magazine show

germany ARd Live

germany ZdF Live

germany sportdigital Live

Hong kong Now TV / pccw TV magazine show

Hungary magyar TV Live

Iceland 365 TV magazine show

India, pakistan, sri Lanka, bangladesh, maldives, Nepal, Afghanistan, bhutan

Ten sports / Ten Action Live & TV magazine show

Ireland setanta Live & TV magazine show

Italy RAI TV magazine show

Japan NHk delayed coverage

korea mbc Live

macao Tdm TV magazine show

malaysia, brunei Astro TV magazine show

malta go Live & TV magazine show

mexico Televisa Live & TV magazine show

middle East (24 territories) showtime TV magazine show

middle East (23 territories) dubai sports TV magazine show

New Zealand TVNZ Live & TV magazine show

New Zealand sky TV Live & TV magazine show

philippines solar Entertainment TV magazine show

portugal RTp Live

Russia NTV+ Live

singapore starhub TV magazine show

slovenia sport TV Live & TV magazine show

south Africa and sub sahara Africa (53 territories)

supersport TV magazine show

spain TVE Live & delayed

sweden TV4 TV magazine show

Ukraine poverkhnost TV magazine show

United kingdom bbc Live

United kingdom channel 4 TV magazine show

United kingdom british Eurosport TV magazine show

United states Universal Live & delayed

table 1

List of current broadcast deals for 2011 series.



media eXposure:internetITU’s website attracts over 9-million page views annually and is growing rapidly. The average time on site is 4 min 12 seconds which is an industry leader. ITU is one of the few federations to operate a full TV channel online. Please see the following websites:

www.triathlon.orgwww.triathlon.org/tv

print media and photographyi. ITU employs an experienced media team focused on developing content and distributing news to the worldwide written and photographic media.

ii. ITU brings 2-3 world-class sports photographers to the Grand Final and distributes images through international photo agencies such as AP, AFP and Reuters.

spectatorsThe Grand Final has the ability to create a major spectacle with the right venue and communications programme. As an example, the Hamburg event annually attracts approximately 200,000 spectators per day. There were over 1-million spectators for the 2009 Series.


event fees and key commercial considerations

350,000 EUR Sanction Fee - covers ITU’s costs and part of the elite athletes prize money

• The LOC is responsible for organising and producing live TV production for the elite events. The event will retain the national distribution rights for its event and will also have the right to distribute the live broadcasts and highlights shows for all other WCS Events within its national territory. ITU will retain the international TV distribution rights for the event.

• The LOC has the right to sell local sponsorships. The event will have 60% of the overall course and venue branding space and the right to sell the event ‘Pre¬senting’ Sponsorship package and up to a maximum of three other main sponsorship packages plus supplying sponsors. ITU retains the right to sell the title sponsorship for the WCS and its events to a global sponsor, for example that title sponsor is currently Dextro Energy. ITU also retains the rights to sell one main sponsorship packa-ge, one timing and data sponsorship package and supplying sponsorship packages with limited branding space on the course. ITU also has a global charity partner for the WCS.

• The LOC will provide transportation to and from the airport for elite ath-letes and support teams and key ITU staff as well as accommodation for key ITU staff and a select small group of elite athletes.

• The LOC will retain all revenues received from public and corporate funding, mass participation entry fees, hotel commissions, catering and sales of national TV distribution and sponsorship rights.

• The LOC of the Grand Final will host the annual ITU Congress which in-cludes delegates from 125 countries.



grand final selection criteria

The following criteria are weighed equally:

• National Federation support - an introduction letter signed by the City (local LOC) and the National Federation involved, expressing their interest to host the Grand Final in 2013

• Internationally recognized city

• Scheduling/Event dates should include certain flexibility in respect of day and start time requests of international television partner

• Venue location - just one transition zone for T1 and T2

• A water test quality of the water of the swimming course, done by a local certified institution

• Level of financial support - written guarantee from the appropriate officials confirming the amount to be financed by them for the orga-nisation of the event, including the ITU guarantee fee

• Level of Government support - written guarantee from the approp-riate officials confirming the use of roads, streets and other public areas needed for the race

• Support of Host Broadcaster to deliver live TV production, which in addition should include a coverage obligation for the additional WCS events beside the Grand Final

• The Host Broadcaster needs to be aware and willing to fulfil the required Broadcast Standard and the requirements for the interna-tional Signal

• Future plans to grow the scale of event including mass participati-on and the addition of festival activities that attract spectators

• Host hotel and Accommodation - information about hotels, inclu-ding location and room rates

• Mass participation

• Elite Athlete Support Services

• Congress hosting - description of the hotel areas for ITU Congress including the meeting areas and facilities

• Proximity to International Airport


bid schedule

other information

deadline event

01 march 2011 Opening of the bid process

15 may 2011 submission of bid documents

31 July 2011 bid evaluation period by ITU

11 september 2011, beijing Election of 2013 grand Final host city

12 september 2011, beijing Announcement of 2013 grand Final host city

31 October 2011 Event agreement signing

annual book

An annual ITU book will capture all of the race action and world class images of the events and host cities.

For the 2012 season a similar bid schedule will be in effect. please be advised some host cities have long term agreements and in certain seasons will be pre selected.

Documents

INTERNATIONAL TRIATHLON UNION · head-to-head racing in the sport. In addition to having the status of official World Championships, the races are also key qualifying events for the