INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector

Active living as a lifestyle model

Zoltán Ladányi & Dr László Zopcsák,

International Wellness Institute Budapest, 2013


The purpose of our presentation to answere these questions:

• What can drive customers towards fitness the most?

• How to reach new target groups?

• Are there new roles in health promotion?

• Which new skills should be developed?

• Do we lose or win people on new trends?

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector3*Physical Activity Guidelines Advisory Committee Report. 2008: Washington, DC: U.S. [29]

Sedentar

y

Active

Benefits of Active Lifestyle


Attitude – How often do you exercise?

Eurobarometer 2010, Laszlo Zopcsak PhD


Similarities - general problems in EU & worldwide

2. Health Concerns

a. Lack of PA (Eurostat) – indifference to exercise

b. NCD (HUB)

c. Ageing (Eurostat)

d. Obesity (WHO)

e. High obesity vs. low activity (fat less active) -

motivation


What can drive the most?

1. get in shape/stay in shape/stay healthy

2. variety of equipment, strength and CV

3. convenient location

4. overall health/wellbeing

5. progress with personal goals


What can drive the most?

IHRSA Trend Report 2013, Laszlo Zopcsak PhD


Barriers for members – TOP 5

1. Too expensive/cannot afford

2. I exercise somewhere else for free

3. No Time

4. I do not exercise

5. I would feel out of place



Barriers for members



Alone or with help?W

eekl

y w

orou

ts

Weeks

With help

Alone


Usage frequency/excellent ratings

High users Low users

High

ratings

Low ratings

Source: David Lloyd Leisure ltd.Member satisfaction survey.2010.


Experience

The Club: Non-

Members

Former

Members

Curent

Members

Worth the

money

61% 85% 93%

Fun place 52% 76% 78%

For fit people 53% 40% 16%

Pick-up place 33% 27% 14%

For younger

people

48% 37% 22%

Overcrowded 62% 75% 73%


New roles suggested:

• Worksite lifestyle Activators – „Move your collegues”

• Lifestyle coaches – „Inspire your clients”

• Exercise Ambassadors – „Reach the society”


Do we lose or win people on new trends?


The purpose of our presentation to answere these questions:

• What can drive customers towards fitness the most?

• How to reach new target groups?

• Are there new roles in health promotion?

• Which new skills should be developed?

• Do we lose or win people on new trends?


See you soon,

Zoltán Ladányi & Dr László Zopcsák,

International Wellness Institute Budapest, 2013

Documents

INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model