International Marketing plan presentaion

ORP REGIONAL MARKETING PLAN (SADC)

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ORP International Marketing plan (SADC region )

According to Phillip Kottler International marketing involves the application of marketing principles across the globe or boundaries.

Due to globalizing many companies are facing low sales if they fail to keep abreast with new international marketing strategies. Companies they have to move from domestic marketing into regional or international marketing or global marketing for them to boost sales.

Most today’s companies which are ranked as Multinational companies they took a step to into foreign markets e.g. Coca-cola, Colgate only but just to mention but a few.

Africa is an ocean of opportunities because these are emerging markets; the marketing opportunities are still untapped as compared to Europe where the competition is high.

Today I welcome the international marketing step which was brought forward to ensure ORP Germany spares to be recognized in Africa particularly the SADC region


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ORP Germany venturing into SADC Region fig 1

However many countries failed in the international marketing due to the following reasons,

Lack of cultural knowledge in the market, for example Nissan Navara fails to make sales in Spain because Navara in Spain it means slow , Coca-cola fails in China because in China they pronounced Couca- cola meaning mouth full of candle wax.

I am very glad with the ORP Germany international marketing strategy for looking for the qualified regional marketing executive who has the background of the SADC markets.

My market will be based on SADC member states countries as shown above.


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Given time on international marketing, below will be estimated sales per year for the introductory stage.

Fig 2 in (000)

Zimbabwean market is dominated by retail shop for truck and bus spares which can at least purchase $1000 000 worth of spares across the globe, for example Am spends at least $80 000 - $ 100 00 every two months to buy spares from DT. In every two months a 40 foot DT shipment comes in. and right now AM truck and bus have stock worth more than $ 1 500 000.

There is also other big companies in Bulawayo called Mono cat, Urgent replacement, Zimapan, Swiss Motors, Volvo Sabot, Zimoco Trading only to mrntion but just a few.

Far from Zimbabwe there are also potential markets in South Africa such as Saccu truck spares they spend over a million dollar every year on purchases. There is also a Tiger truck spare in Gauteng province, hyper truck Gauteng province, AAD parts in Jo,berg

850

750

500

400

0

100

200

300

400

500

600

700

800

900

Zim,Bots,Zam Nam, Sa, Moz Mala,Tanz,Drc AngGab, Kenya,Madg&Uga

sales/year

countries

Segment 1

Segment 2

Segment 3

Totals/year


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In Botswana there is a Blue man Diesel parts located in Gaborone

Total regional sales/ year $ 2.500m

Next question now for everyone is how and where?

In Namibia there is Scandinavan.

Segment 1

Segment 2

Segment 3

Totals/year (000)

Zim,Bots,Zam 400 200 250 850 Nam, Sa, Moz 150 450 150 750 Mala,Tanz,Drc 250 150 100 500 AngGab, Kenya,Madg&Uga 200 100 100 400


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I am going to target the Automotive and Engineering distribution companies or retailers. For example in Zimbabwe there are engineering companies which sells crankshafts, ball joints and conrods example of such companies is called SDN Engineers.

Far from Engine there is also Associated Air Brake Services (AABS) which sells air brake spares, compressors, valves and Kits. There is also GDR pneumatics which is also the biggest supplier of pneumatics systems.

The largest sales target will be retailers for truck and bus spares .In addition to this there are some new retailers who are doing business on a small scale such as Zima pan investment, European truck and bus, bus & truck spares.

Lastly but not least most of the dealership brand companies which specializes such as Volvo Saboti, Scania Zimbabwe, Daf Swiss Zimbabwe, Iveco Bain Zimbabwe, MAN Zimbabwe, Mercedes Zimoco Zimbabwe are facing competition from the retailers so I am going to aim them to have both ORP Germany spares and their product so that they can still remain in business.

SADC region is sitting on estimated potential sales of 2.5m US dollars per year.

International Marketing Strategies to be used to open new markets are:

Online marketing – ORP Germany is going to open social networks to ensure that all corners of the society knows the ORP Germany as the biggest producer of European truck and bus spares these include LinkedIn , face book page, twitter, Skype etc

As the regional manager for SADC, I am going to use aggressive online marketing approach to book for the appointment and market the product in the region. I will make sure that all companies in each country get our email to best offer them what they haven’t offered before in business.

After analyzing the potential and interest I will book a meeting with the company and in this case I will carry out some marketing flyers, brochures or any other corporate material which will support my marketing skills.

To strike a deal here definitely I have to do power point marketing presentation which shows Company products, current international markets and the benefit they may get when they starts buy ORP Germany products such as good image due to quality with competitive prices in the market.

Exhibitions and trade fairs,

Field marketing

Advertising


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PROCEDURE OF REGISTRATION OF COMPANIES IN ZIMBABWE

1. NAME SEARCH • This is done on a CR21 form according to section 24 of the Act • The documents are lodged in duplicate • A fee of US$5 is payable • After the name search a CV4 is issued which is a confirmation of the reserved name or rejected name.

2. MEMORANDUM & ARTICLES OF ASSOCIATION • This is lodged after you have received a reserved name confirmation. • It is together with the CR6 and CR14 forms. • A minimum fee of US$100 is payable.

3. CR 6 Form It states the physical and postal addresses of the company.

4. CR 14 FORM • It states the company’s directors and the company secretary. • A fee of US$20 is payable. • After you have successfully completed the above procedures, that’s when you are issued with the:


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5. CERTIFICATE OF INCORPORATION A fee of US$20 payable

Email for any assistance thereof- [email protected]

In a nut shell, this ORP regional marketing will enables the company to achieve its financial objectives i.e.

Increase of market share Increase of market size Profitability

I would like to thank ORP Germany on coming up with being innovative and venture into the untapped markets such as SADC region. It is my hope and dream to make sure that I fulfill the vision and take far the dream for the ORP Germany.

Many thanks to the ORP Germany board of directors

The END

mailto:[email protected]


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Documents

International Marketing plan presentaion