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7/30/2019 International Marketing - Barclays - Abbott
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International MarketingPresented to:
Idrees Hussain
Presented by:
Kazim Asghar
Arooj Zahid
Muneeb Usmani
Anum Iqbal
Ghania Shoukat
Ashar Khan
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Chosen Companies
Barclays Bank Abbott Laboratories
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Barclays Bank
British multinational bank headquartered in London, The UK
Operates in over 50 countries
All the continents except Antarctica
48 million customers
total assets of US$2.33 trillion
the fourth-largest bank worldwide
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Barclays: Global Products/ServicesIndividual
Personal Banking
Premier Banking
Business Banking
Wealth and InvestmentManagement
Corporate
Business Banking
Corporate Banking
Investment Banking
Research
Global Markets International Banking
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Barclays in Pakistan
Operating in Pakistan since 3 years Started with the initial funding of $100 million
BRANCH NETWORK
Lahore 2
Karachi 3
Islamabad 2
Rawalpindi 1
Akora Khatak 1
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Barclays: Products/Services offered in
Pakistan
Personal Banking Premier Banking
Corporate Banking
Brancassurance
Joint venture with EFU
Educational insurance policies
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Barclays: Strategy
Marketing
Almost non-existent Management Standardization
Corporate Governance in Barclays
A documented form of governance rules, framework ethics used globally at Barclays
Services Adaptation strategy
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Barclays (Global) Barclays (India) Barclays (Pakistan) Barclays (Chin
Personal Banking
Premier Banking Business Banking
Wealth and
Investment
Management
Personal banking Personal Banking
Premier Banking Brancassurance
Wealth and
investmentmanageme
Business Banking
Corporate Banking
Investment Banking Research
Global Markets
International
Banking
Corporate Banking
Loans & financing
Deposits Payments & cash
management
Trade finance
Treasury solutions
International banking
Corporate Banking
Cash Management
Deposits & Liquidity Online Banking
Working Capital &
Trade Solutions
Internation
banking
Investment
PersonalBank
ing
Corporate
Bank
ing
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Abbott Laboratories
Founded by Dr. Wallace Calvin Abbott in 1888 A Chicago-based pharmaceutical company
Global
Multi-division
Diverse
Headquarters at Abbott Park, North Chicago, Illinois Over 90,000 employees
Operating in over 130 countries
Over $35 billion in revenue in 2010
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Abbott: Global Products/Services
Pharmaceutical Products Nutritional Products
Diagnostic Instruments & Tests
Medical & Surgical Devices
Animal Health
Vision Technologies
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Abbott in Pakistan
1948, Abbott came to Pakistan Current work force of over 1500 employees
2 manufacturing facilities
Landhi, Karachi
Korangi, Karachi
Boast the use of:
innovative technology
producing top quality products
One of the market leaders in Pakistan
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Abbott: Products/Services offered in
Pakistan
Abbott Pharma Abbott Nutrition
Abbott Diagnostics
Abbott Diabetes Care
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Abbott Laboratories: Strategy
Marketing - Adaptation strategy Localized, lacking high standards
Management - Standardization strategy
Production - Think Globally, Act Locally
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Abbot (Global) Abbott (India) Abbott (Pakistan)
Pharmaceutical Products
Nutritional Products
Diagnostic Instruments &
Tests
Medical & Surgical Devices
Animal Health
Vision Technologies
Men's Health
Thyroid Disorders
Depression
Epilepsy
Sleep Disorders
Diabetes
Abbott Pharma
Abbott Nutrition
Ensure
Ensure Plus
Formance
Glucerna RTF
Glucerna SR
Pedialyte Pediasure
Abbott Diagnostics
Abbott Diabetes C
Prod
uctsand
Services
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References
http://www.abbott.com/index.htm http://www.abbott.com.pk/
http://www.abbott.com.in/
http://www.barclays.pk/
http://group.barclays.com/home
http://www.abbott.com/index.htmhttp://www.abbott.com.pk/http://www.abbott.com.in/http://www.barclays.pk/http://group.barclays.com/homehttp://group.barclays.com/homehttp://www.barclays.pk/http://www.abbott.com.in/http://www.abbott.com.pk/http://www.abbott.com/index.htm7/30/2019 International Marketing - Barclays - Abbott
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Thank you!