6/25/18, 4:19 PMPocket Gamer's ultimate SXSW 2014 survival guide | Pocket Gamer.biz | PGbiz

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EVENTSouth BySouthWestInteractive 2014

February 20th, 2014 - 04:25pm

By Martine Paris

SXSW Interactive, Film and Music Festival takesover Austin from Friday 7 March for more than aweek of over-the-top partying unlike any other.

It's where all the key 'tastemakers' converge toshow off their latest and greatest, and kicking itthis year off for mobile gaming is King's TommyPalm presenting Candy Crush Saga's Recipe forSuccess on SXSWi's Opening Day.

The festival offers three days of free programmingat the Gaming Expo as well as thousands ofexclusive talks, shows, screenings and parties, an epic swag bag, andhotel waitlist for badgeholders. So, if you can afford it, support thefestival and buy a badge here.

If you're already booked up, here are our top tips for enjoying the show:

Planning is futile

There are numerous ways you can attempt to build your SXSW schedule,either using the oVcial app for iOS and Android or visiting the oVcialwebsite to check the evolving party lists.

You can Xnd the oVcial party list here, though there are a number ofunoVcial party guides also available.

//www.garysguide.com/sxsw//austin2014.sched.orghttps://twitter.com/SXSWPartyListhttps://www.facebook.com/SXSWPartyListhttps://www.facebook.com/unoVcialsxswguide//rsvpster.com/parties

However, even if you have a solid plan in place, know that serendipitytends to take over at SXSW.

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tends to take over at SXSW.

You'll make friends in the free food truck queues where you will hearabout this hot band rumoured to play at some party on Sixth - and therumours are always true.

So have a basic plan of attack, then abandon it, jump in, and let the crowdtake you where you should go.

Celebrity spotting is a metagame

For anyone blogging the show or hustling a deal, SXSW is pure gold.Anyone you've ever wanted to meet will be hanging out at the FourSeasons lobby bar.

This year in the mix will be Seth Meyers, Seth Rogen, Fred Armisten, ZachEfron, Richard Linklater, Nicolas Cage, Wes Anderson, Lena Dunham(Girls), Julian Assange, Chelsea Clinton, Michael Jordan, Adam Savage(Mythbusters), Snoop Dogg, Blondie, Julian Lennon, Broken Bells, andmore, with the biggest names yet to be announced.

Foster the People is doing a free show at Butler Park while Apple isbringing its free iTunes Festival to ACL Live at the Moody Theatre.Rumored headliners include Coldplay, Pitbull, London Grammar, andZedd. It's going to be pure mayhem.

Eat, drink and be merry, but you shall not sleep

As fun as SXSW is, it can be a super harsh environment - hot, rainy,smoky, dusty, crowded and loud. My advice? Pack shorts, a bandana, abackpack, layers, and know there's simply no sleeping at SXSW.

Many shows start at midnight, some clubs are just getting started at3am, while programming begins bright and early. No matter where youstay, the revelry will pound through your windows.

As a consolation prize, there are an abundance of free BBQ and openbars. Follow @SouthByFreeNoms on Twitter and you will not be hungry orsober your entire stay.

The zen of SXSW

In the end, whatever kind of SXSW you have, chances are you won'tremember all too much of it. SXSW tends to blow the minds of allattendees, leaving you with little more with blurry pics splattered all overyour Facebook wall.

But then, that's kind of the point.

SXSW is meant to be an ephemeral populous, a conkuence of ideas andart that cannot be captured. It's just a fantastic happening that everyonein the industry should experience at least once.

Follow the antics of Pocket Gamer's US Events Editor Martine Paris asshe is joined by her partner in crime, Brett 'Hundar' Hundley fromMachinima.

They'll be reporting from the scene in downtown Austin all the epicnessthat is SXSW. Tweet your tips on programming and parties to@contentnow and @hungryhundar.

Get the latest mobile games news, interviews and in-depth analysis onTwitter, Facebook, LinkedIn and our daily newsletter.

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6/25/18, 4:19 PMPocket Gamer's ultimate SXSW 2014 survival guide | Pocket Gamer.biz | PGbiz

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Martine ParisTech reporter Martine Paris covers trends across mobile, games, AR VR,wearables and IoT, the intersection of emerging tech, music, video and culture, andhow to get featured, funded and monetized. You can typically Xnd her at showswith a mic in her hand interviewing industry's leading voices. Follow her@contentnow.

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