International Living and Livestyle Fair for

Consumer Goods – Messe München

Over 50 years of

organising exhibitions

35,000attendees

15 focused categories

including 3 themed areas

Twicea year

100,000 sq mexhibition space 2,500

brands and collections

TrendSetInternational Living and Lifestyle Fair for Consumer Goods

2

Economically

strong location

Easy forattendeesto find their way

18* modern,

best equipped

exhibition halls(*starting fall 2018)

GoodTransport connections

180,000 sq mexhibition space

High-performance technical

infrastructure

Sufficient

parking

Messe Müncheninternational exhibition location

3

“We’ve been a part for 25 years and we

meet our regular customers here.”

Nico Attasio

“The TrendSet management always does

a good job. The halls are optimally

structured; the concept leaves nothing to

be desired.”

Veit Mehlhorn (Managing Partner la vida)

4 |

Extensive promotional measures

Exhibition spaceincluding system stand

up to 25 sq m

Excellent trade fair management

Exhibitors, brands, and collections

from nearly 40 countries

Manufacturers, importers, and commercial

agents of international companies

from 63 EUR/sq m

5

“We understand ourselves to be a venue for all things trendy, a showplace of the trendy scene. As a platform at which exhibitors and attendees can meet and exchange. Where trends and the latest products can be presented, seen, discovered, and ordered.”Tatjana Pannier, Managing Director of TrendSet

6 |

12 areas of the fair and 3 themed areas

7

Möbel, Lampen, Heimtex

Furniture, Lamps, Home Textiles

Wohnobjekte, Accessoires, Lifestyle

Home Accessories, Lifestyle

Glas, Porzellan, Keramik

Glass, Porcelain, Ceramics

Küche, Haushalt, Gourmet

Kitchen, Household, Gourmet

Dekodesign, Präsente, Souvenirs

Decodesign, Gifts, Souvenirs

Saisonware, Weihnachten, Festschmuck

Seasonal Goods, Christmas, Festive DecorTrendSet Bijoutex

TrendSet Newcomer

TrendSet Country & Style

Bad, Duft, Wellness

Bath, Fragrances, Wellness

Floristik, Freizeit, Garten

Floristry, Leisure, Garden

Hobby, Fun, Spielwaren

Hobby, Fun, Toys

Büro, Schule, Schreibwaren, Papeterie

Office, School, Stationery, Papeterie

Modische Accessoires, Bekleidung

Fashion Accessoires, Clothing

Schmuck, Uhren, Edle Steine

Jewellery, Timepieces, Gems

7

35.000Fachbesuche

“The fair is ideal for us. We

sell in southern Germany,

Austria, and Switzerland.

The corresponding clientele

is right here at TrendSet.”

Bjarne Lund Jepsen (Marketing

and Sales Manager, IB Laursen)

“TrendSet is always a good location for us. In the area of

home, interior, and lifestyle, TrendSet is the ideal trade fair.”

Daniel Henriksen (Owner, Hübsch Interior)

8 |

Attendees from the

region of Europe with the

most purchasing power

Optimum international

transport connectionsto the exhibition location of Munich, Germany

Attendees from

a radius of about 500 km

9

Number of Attendees at TrendSet

0

10.000

20.000

30.000

40.000

1995 2000 2005 2010 2011 2012 2013 2014 2015 2016 2017

Winter SummerAttendees from the trade in the past 21 years

10

Numbers and Facts

TrendSet Winter 2017

11 |

International Exhibitors, Brands, and Collections

25%

34%

32%

5%

3%1%

Germany

Europe

Asia

North and South America

Africa

Australia/Oceania

12

International Attendees from the Trade

77%

23%

Germany

EU/Other Country

Austria

Switzerland

Italy

Czech Republic

Netherlands

France

Slovenia

Great Britain

Spain

Belgium

Denmark

Liechtenstein

China

Luxembourg

Hungary

Greece

India

Poland

Slovakia

USA

Top 20 countries of Attendees

13

Forms of Trade of TrendSet Attendees

82%

7%

7%

4%

Retail

Wholesale

Mail order/online

Corporation, major distributor, chain

14

Size of Company of TrendSet Attendees

86%7%

4%

3%

1-15 employees

15-50 employees

50-250 employees

Mehr als 250 employees

15

Positions of TrendSet Attendees

71%

8%

7%

6%

2%1%

6%

Entrepreneur (self-employed)

Managing director, member of the board

Manager

Buyer

Seller, sales representative

Product manager

Other

16

Attendance at TrendSet in Comparison to at other Fairs

71%

29%

TrendSet is the only trade fairattended.

Other fairs are attended as well.

17

Frequency of Attendance

45%

32%

9%

14%Regularly for many years

More than once

Once

Never before

18