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1
International Forum on Football for the Community
Short Summaries & Final Declaration
Content
1 Opening Ceremony International Swiss U16 Cup ............................................................... 2
2 Opening Ceremony International Forum on Football for the Community......................... 2
2.1 Hans Brunhart, Board of Directors Scort Foundation .................................................. 3
2.2 Wilfried Lemke, United Nations....................................................................................... 3
2.3 Tim Vine, Premier League................................................................................................ 4
2.4 Klaus Fuchs, Volkswagen AG ......................................................................................... 4
2.5 Dr. Gregor Hovemann & Tim Breitbarth, Sporthochschule Köln (German Sport
University Cologne).......................................................................................................... 5
3 2nd Day of the International Forum on Football for the Community................................... 5
3.1 Welcome Address ............................................................................................................ 5
3.2 Klaus-Dieter Fischer, Werder Bremen ............................................................................ 6
3.3 Bill Bygroves, Liverpool FC............................................................................................. 6
3.4 Eli A. Wolff, Northeastern University Boston ................................................................ 7
3.5 Marco Bode, deepblue sports ......................................................................................... 7
3.6 Jürgen Griesbeck, streetfootballworld ........................................................................... 8
3.7 Amy Farkas, UNICEF ........................................................................................................ 8
3.8 Brian Klein, AFRICA TEN ................................................................................................. 9
3.9 Prof. Dr. Norbert Müller, Johannes Gutenberg University Mainz ................................ 9
3.10 Anna-Lisa Schwarz, Bundesliga-Stiftung (Bundesliga Foundation) ......................... 10
3.11 Panel Discussion ............................................................................................................ 10
3.12 Close Statement ............................................................................................................. 11
3.13 Closing Words ................................................................................................................ 12
4 Final Declaration ................................................................................................................... 13
2
1 Opening Ceremony International Swiss U16 Cup
Organisers and supporters of the International
Swiss U16 Cup launched the event by offering
brief introductory speeches. First, the players
and the other guests were welcomed by
Hanspeter Rothmund, CEO of the Scort Foun-
dation and President of the Organising Commit-
tee of the tournament. Hugo Quaderer, Minister
for Sport of the Principality of Liechtenstein,
continued by noting the value of the humanitar-
ian and social aspects offered by the tourna-
ment – aspects that account for his country’s
support of the tournament.
Finally, Willi Lemke, Special Adviser to the UN
Secretary-General on Sport for Development
and Peace and patron of the event, praised
the event as an opportunity to bring together
young people from all over the world. Accord-
ing to Mr. Lemke, more important than the
result of the tournament is the nature of the
event as a peaceful gathering of all partici-
pants, regardless of cultural and religious
background. Following the speeches, the
Special Guest Team Sudan played against
Newcastle United FC in the opening match.
The match was led by the well-known FIFA-
Referee Massimo Busacca.
2 Opening Ceremony International Forum on Football for the Community
Moderator: Victor Rohner
“Viva la vida” – with this impressively performed song by Coldplay,
Andrew Coleman offered a reflective and dynamic start to the Opening
Ceremony of the International Forum on Football for the Community.
Host Victor Rohner welcomed all participants in the name of Scort and
discussed what makes the work of the foundation so important – its
effort to achieve social engagement and responsibility in and through
football. Mr. Rohner then presented a video showing emotional mo-
ments from different football-related Scort projects in Kosovo, Liech-
tenstein, and Sudan. With his credo “Football for the community –
responsibility for today and tomorrow“, Mr. Rohner passed the stage to
Mr. Hans Brunhart, member of the Board of Directors of Scort.
From left to right: Massimo Busacca, Hanspeter Rothmund, Wilfried Lemke and Hugo Quaderer
(© Michele Willi)
Wilfried Lemke, UN Special Adviser and Patron of Cup and Forum (© Andreas Hörner)
Victor Rohner (© Michele Willi)
3
2.1 Hans Brunhart, Board of Directors Scort Foundation
Address of Welcome
Hans Brunhart, Member of the Scort Foundation’s
Board of Directors, welcomed all participants in the
name of Scort, an organization that works to meet
its social obligations by encouraging football clubs to
become engaged in social activities. He excused
Gigi Oeri, President of the Scort Foundation and the
FC Basel, due to an important qualification match of
her team. Mr. Brunhart explained that as the most
popular sport in the world, football has the power to
bring about social change. However, many clubs do
not take advantage of football’s positive potential.
Mr. Brunhart emphasized that the aim should there-
fore be to create networks, offering a platform for exchange between diverse interest groups. The
creation of these networks will only succeed through the use of communication and cooperation.
“Football can do more”, Mr. Brunhart finally claimed. It should therefore be used to bring young
people together and offer them perspectives for a peaceful future.
2.2 Wilfried Lemke, United Nations
Special Adviser to the UN Secretary-General on Sport for Development and Peace
Patron of the International Forum on Football for the Community & International Swiss U16 Cup
“Unifying our youth through sport: The role of the United Nations”
In his presentation, Wilfried Lemke, patron of the Forum and Special Adviser to the UN Secretary-
General on Sport for Development and Peace, spoke about the role of sport in development of
young people, highlighting the importance of mutual respect. After passing along kind regards
from the UN Secretary-General Ban Ki-moon, Lemke offered an overview of the global work of
the United Nations. Using an example from Africa,
Lemke emphasized the unique ability of sport to
give people hope and encourage teenagers to fight
against violence and drugs. “Sport is a wonderful
means of bringing people together”, the avowed
soccer fan stated. “It helps people respect each
other”, he continued.
Educating coaches and trainers is essential to sus-
taining and increasing society’s enthusiasm for
football. In order to bring about this goal, there is a
need to build networks. In this context, Lemke
lauded the Scort Foundation, proclaiming, “What
you are doing is exactly right!” Lemke concluded by reinforcing a message from the United Na-
tions – that changes can occur, especially in conflict areas, through the use of the positive values
of sport. To reach this goal, people must stand and work together.
Hans Brunhart (© Michele Willi)
Wilfried Lemke (© Michele Willi)
4
2.3 Tim Vine, Premier League
“Creating Chances - the Premier League off the pitch”
Tim Vine, Director Public Relations of the English
Premier League, presented in his speech different
projects currently being conducted by this football
league. Social engagement has a long tradition in
England. Many well-known teams participate in
initiatives that use sports to change communities
and society as a whole for the better. Mr. Vine
described “Creating Chances”, a fund whose
goals include social integration, education, health,
and equal rights for children and young adults.
Since its creation in 2000, “Creating Chances”
has expanded the quantity and quality of its activi-
ties. As explained by Mr. Vine, all funding provided by top leagues is specifically transferred to
social projects. One especially successful project has been “Kickz”, which has reached a large
number of teenagers liing in suburbs that struggle with a range of problems. Mr. Vine’s presenta-
tion ultimately highlighted the contribution of well-known Premier League players, who support
different projects all over the world.
2.4 Klaus Fuchs, Volkswagen AG
“VfL Wolfsburg or World Cup 2010 in South Africa – no Sponsorship without the Heart and
Social Competence”
“Of course, the activities implemented by Volkswagon are always in line with the company´s eco-
nomic interests, but not exclusively…” The head of the Sports-Communication Department of
Volkswagen, Mr. Klaus Fuchs emphasized that sponsorship should never be undertaken without
a commitment to social responsibility. He explained that the public´s acceptance of sponsorship
could be improved in society through charitable projects. Furthermore, he stressed the impor-
tance of the German football club, VfL Wolfsburg, as a “social daughter” of Volkswagen.
In order to demonstrate the social aspects of
Volkswagen´s sponsorship initiatives, Mr.
Fuchs highlighted projects like the Wölfeclub
and the Krzysztof-Nowak-Foundation. The
permanent presence of the club in social life
is proof of the intensive cooperation between
Volkswagen and VfL. Mr. Fuchs further dem-
onstrated Volkswagen´s support of interna-
tional projects by showing how Volkswagen
not only financially but also personally sup-
ports South Africa in its efforts prepare for the
FIFA World Cup 2010.
Tim Vine (© Andreas Hörner)
Klaus Fuchs (© Michele Willi)
5
2.5 Dr. Gregor Hovemann & Tim Breitbarth, Sporthochschule Köln (German Sport Uni-
versity Cologne)
“Corporate Social Responsibility in Football”
Footballl can do more ... This statement is indisputable. But how can football be used for social
and non-profit purposes? To answer this question, initiated by the Scort Foundation, the Institute
of Sport Economics and Sport Management at the German Sport University Cologne developed a
research proposal to study the application and evaluation of corporate social responsibility (CSR)
in European football. The study aims to investi-
gate CSR in the context of European football,
focussing on the top leagues of Switzerland,
Germany and England. It also aims to contribute
to the analysis, presentation, and optimisation of
CSR activities. The motives of the football clubs,
as well as those of their sponsors, are firmly in
focus. Initial results of the study, which is
planned to continue through May 2011, show
that the CSR activities in the leagues considered
differ. Furthermore, the clubs have set up differ-
ent objectives than their corresponding sponsor-
ing partners (value-based/idealistic vs. eco-
nomic). Although not having necessarily the
same understanding of CSR, the clubs and their sponsors seem to complement each other in
current CSR co-operations.
3 2nd Day of the International Forum on Football for the Community
3.1 Welcome Address
Peter Gilliéron, President Swiss Football Association (SFV)
Rheinhard Walser, President Liechtenstein Football Association (LFV)
The Presidents of the Football Association of Switzerland and Liechtenstein welcomed the guests
on the second day of the Forum underlining the
important social role of football. Especially in
these times, where negative headlines dominate
here and there, the social capability of football
should be more benefitted from. Reinhard Walser
emphasized concluding that it is very important
“that we do not only talk about what is good in
sports, but that we act”, and opened in this man-
ner the second range of topics of the Forum: “Lo-
cal and international engagement of football
teams in support of the development of the
youth.”
Dr. Gregor Hovemann (© Michele Willi)
Peter Gilliéron (left) and Reinhard Walser (© Katie Scholl)
6
3.2 Klaus-Dieter Fischer, Werder Bremen
“Social Responsibility of a Professional Football Club”
“We cannot change the world on our own, but
we place the first pieces of a puzzle!” Klaus-
Dieter Fischer, President of the Werder Bremen
football club, chose this motto to serve as the
guideline of his speech, which centred upon the
responsibility of professional football clubs to
attend to their social duties. Fischer presented
numerous social projects being undertaken by
his football club and highlighted one of the
club’s initiatives, which fights against discrimina-
tion and violence. He explained his belief that
issues of discrimination and violence had not
yet been adequately addressed during the forum. Fischer continued by underscoring the enor-
mous impact generated by the exemplary actions of professional football players. He emphasized
the importance of capitalizing upon such positive actions as a means of counteracting the poten-
tially adverse aspects of sport. Fischer concluded by expressing his desire that top football asso-
ciations increase their support for social initiatives in the future.
3.3 Bill Bygroves, Liverpool FC
“Liverpool FC in the Community”
Using illustrative slides and pictures, Bill Bygroves, Head of the Community Department of Liver-
pool FC, presented the social and charitable activi-
ties of his club. These activities range in focus,
operating in the social sector on both a national
and international level. The eighteen full time staff
and forty seasonal staff members who comprise
Liverpool´s community department are responsible
for the various projects, such as football camps
offered free of charge to socially deprived and
disabled children. In close partnership with re-
gional schools and institutions, the club engages in
programs that work to prevent drug use and fight
against racism. The “Young Person of the Year
Award” is presented annually to children who have shown outstanding social commitment. All
activities are financed by the club, the city, and the Premier League.
Klaus-Dieter Fischer (© Katie Scholl)
Bill Bygroves (© Katie Scholl)
7
3.4 Eli A. Wolff, Northeastern University Boston
“Can I play too? - Equality, Community and Sport as a Human Right for All”
Eli A. Wolff’s presentation dealt with equality and community in sport, particularly in football. He
drew attention to the disparity of opportunity in the
sporting world, whereby some individuals and
communities are excluded from the most basic
sporting and physical activities. Viewing sport as a
universal human right and as a catalyst for positive
human and community development, Mr. Wolff
emphasized that every individual must be given
the opportunity to participate in sports, without
discrimination of any kind. The practice of sport
should occur in the Olympic spirit, which requires
mutual understanding and a spirit of friendship,
solidarity, and fair play. Mr. Wolff argued for the
development of a strategy of athletes, advocates, and strategic allies to help break down barriers
and thereby create a more inclusive and equitable society.
3.5 Marco Bode, deepblue sports
“The Social Dedication of a Professional Football Player - on the Example of the „One Na-
tion Cup”
Marco Bode, former Professional Football Player of Werder Bremen and Player of the German
national team, highlighted how a Football Player can also be socially engaged beyond the pitch to
teach children and teenagers values as fairness and
social cooperation. “We, as Professional Football
Players can be figures of identification and therefore
are able to teach values and emotions easily to kids.“
Bode explains that for himself it is not the money and
glory, which he relates to football but rather friendship
and the meaning of “Fair Play“. As one of the foun-
ders, Bode also presented the “One Nation Cup”,
which was held in Bremen in the run-up of the Foot-
ball World Cup 2006. Ten youth teams from every
continent participated at the tournament. „Not only
classical club teams participated at the “One Nation Cup” but also a Football team, composed of
street children“, explained Bode. Because of the success, the “One Nation Cup” could be hold
again in Durban; this time with 16 teams from all over the world. On the occasion of the Woman’s
Football World Cup 2011 the Cup will be hold in Germany again. Then, girls will participate the
first time.
Eli A. Wolff (© Katie Scholl)
Marco Bode (© Katie Scholl)
8
3.6 Jürgen Griesbeck, streetfootballworld
“Development through Football – a Networking Approach”
After sport has been accepted to contribute to an important extent to social change, it is now time
to define factors of success, quality standards
as well as innovative and efficient ways of co-
operation among all actors engaged in the field
of CSR. Jürgen Griesbeck, founder and CEO of
streetfootballworld, presented during his
speech about “Development through football –
a Networking Approach” his company’s method
of operation. He focused on “how” the network
acts instead of explaining “what” the content of
the work is. Griesbeck considers trust and
transparency among co-operation partners to
be the most important factors of success and
principles of streetfootballworld. Furthermore
an outstanding individual intention beyond personal interests to contribute to social change is
indispensable. Another crucial factor is to aim for fair co-operation of organisations and protago-
nists in the field of action. Existing platforms must be used to exchange ideas and to support and
assist each other.
3.7 Amy Farkas, UNICEF
“Improving Children’s Lives and Strengthening Communities: UNICEF’s Sport for Devel-
opment Approach”
Amy Farkas, UNICEF Sport for Development Specialist, discussed the approach adopted by
UNICEF to improve the lives of children and
strengthen communities through sport. As Ms.
Farkas explained, football reaches millions of chil-
dren worldwide. UNICEF sees sport not only as a
right in itself, but also as a tool that allows children
to develop mentally and physically. Based upon
years of experience, UNICEF has identified two
main components to its approach. First, initiatives
must be child-centred, with programmes devel-
oped and led by children. Secondly, sport activities
must be delivered in protective environments, so
that children can participate without the fear or risk
of getting hurt, or of experiencing violence or abuse.
Jürgen Griesbeck (© Katie Scholl)
Amy Farkas (© Katie Scholl)
9
3.8 Brian Klein, AFRICA TEN
“Using Technology, Media and Sport to deliver Hope – an Introduction to AFRICA TEN”
Two themes are important to Brian Klein: Connection and hope. Through the connection of mind
and heart we move on. People driven by faith are the ones that make significant history is what
he believes. That hope can be found
in/through football was shown in the docu-
mentary film about the AFRICA TEN project.
As chairman of this project, he was able to
emphasize/gain personalities such as Nel-
son Mandela, Desmond Tutu or the head of
“Black Eyed Peas”, Will I. Am, for the AF-
RICA TEN project. In combination with mu-
sic great messages can be heard.
The upcoming FIFA Football Worldcup 2010
in South Africa shall not be about charity but
about opportunity, as Will I. Am says. Key is
to involve the African, local partners to seize
those opportunities because for Brian Klein, “the leaders that will change Africa are not the West-
erners but the Africans.” “Sport can change the world and individuals can change the world.” And
therefore, Brian Klein´s final statement was: “Let´s go change the world. Our world and the world
around us.”
3.9 Prof. Dr. Norbert Müller, Johannes Gutenberg University Mainz
“Fair Play Education in Football”
„Do unto others as you would wish them to do unto you.“ Quoting the Golden Rule of the Sermont
on the Mount, which is valid for all world religions, Prof. Dr. Norbert Müller opened his presenta-
tion on the topic „Fair Play Education in Foot-
ball.“ Fair play is an essential value in sport.
Fair play is sport. Without fair play, there
would be no such thing as sport. Without the
acceptance of teammates as well as oppo-
nents, without mutual respect, without the
acceptance of referees, and without common
rules, the core values of sport would be de-
stroyed. Sport should remain sport. Therefore,
ethical fair play education in and through sport
is indispensable. Fair play education in foot-
ball should not be distinguished from social
learning in general. Fair play education starts
during early childhood; children learn about fair play through their families, kindergarten classes,
peer groups, play time at school, and, of course, sports clubs. In particular, coaches of youth
teams can have a tremendous impact on child development, serving as persons of trust and role
models (along with parents and teachers). Therefore, it is essential that coaches be properly pre-
pared for their tasks and that their social expertise is deepened through the integration of fair play
modules into educational sessions.
Amy Farkas (© Katie Scholl)
Prof. Dr. Norbert Müller (© Katie Scholl)
10
3.10 Anna-Lisa Schwarz, Bundesliga-Stiftung (Bundesliga Foundation)
“The Bundesliga Foundation – Vision and Goals”
In her presentation, Anna Lisa Schwarz
discussed the mission and values of the
Bundesliga Foundation. The Bundesliga,
the premier football league in Germany, is
integrated into society and enjoys great
public popularity, with a brand-awareness
of 99%. Given its strong presence in every
part of society, the Bundesliga recognizes
the importance of its commitment to social
responsibility. The Bundesliga Foundation’s
aim is to use the power and the popularity
of football to teach social values and to
initiate change, so as to bring about justice, tolerance, and solidarity.
3.11 Panel Discussion
“Football ist more...”
With:
• Dr. h.c. Adolf Ogi, Former President of Switzerland, Former Special Adviser to the UN
Secretary-General on Sport for Development and Peace, Scort Foundation’s Board of Di-
rectors
• Tom Bender, DFL Deutsche Fussball Liga GmbH (German Football League)
• Pierino Lardi, UEFA Delegate and FIFA Commissioner, Partner and Member of the
Board of Banque Cramer & CIE SA Geneva
• Wolfgang Holzhäuser, Bayer 04 Leverkusen
• Franz Nietlispach, Novartis International AG
The final panel discussion of the International Football Forum consisted of representatives spe-
cialized in economics, the media, politics, football, and Paralympic sport. Under the direction of
the moderator, Victor Rohner, the panel members discussed the potential impact and determi-
nants of social responsibility, as well as various ways of interpreting the notion of social responsi-
bility.
In spite of the panellists’ differing viewpoints, there emerged a general consensus concerning the
significance and management of social responsibility through sport, especially through football:
“Sport is a world language and football is the most spoken dialect,” stated Franz Nietlispach,
quoting Kofi Annan. With these words, Mr. Nietlispach as the representative of the Paralympics
synthesized the immeasurable public impact of sport and especially of football, which must be
used with an eye towards social responsibility; the panel members agreed that progress can only
be made if everybody pulls in the same direction. Through the memorable and often quoted
words, “Think globally, act locally!” the former Federal President of Switzerland, Adolf Ogi, ap-
Dr. Anna-Lisa Schwarz (© Katie Scholl)
11
pealed to all specialists of politics, the economy, and sports in seeking to increase communica-
tion, cooperation, and support for Sport for Development programs. Staging the International
Football Forum is a step in the right direction. Nevertheless, much work remains in order to unveil
the full potential of social responsibility.
3.12 Close Statement
Prof. Dr. Norbert Müller, Johannes Gutenberg-University Mainz, Board of Directors Scort Founda-
tion & Hans Brunhart, Verwaltungs- und Privat Bank AG, Board of Directors Scort Foundation
Professor Norbert Müller thanked all participants and summarised in a final statement all the
presentations of the previous two days. Together, Professor Müller and the other Scort Directors
had agreed to formulate a final statement on the forum, which was then presented by Hans Brun-
hart. In this document, the participants
agreed on several points, such as attending
to their social responsibilities more consis-
tently and putting their ideas for social re-
sponsibility into practice. Participants recog-
nized that doing so would require the creation
of networks to achieve sustainability. As al-
ready mentioned by Wilfried Lemke, Scort
Foundation therefore has taken over an im-
portant assignment in its efforts to increase
collaboration between organizations through
this forum. Furthermore, participants agreed
that football clubs should expand the reach of
their local engagement to an international
level. Cooperating with economic and political partners is thereby just as important as the integra-
tion of football into the work of NGOs. The final statement conveyed the participants´ consensus
that further conferences like the International Forum on Football for the Community should be
organised. However, due to the variety of crises worldwide and the constant occurrence of new
problems, it is clear that it will take time to achieve success.
From left to right: Victor Rohner, Wolfgang Holzhäuser, Tom Bender, Dr. h.c. Adolf Ogi, Pierino Lardi, Franz Nietlispach (© Katie Scholl)
Hans Brunhart und Prof. Dr. Norbert Müller (© Katie Scholl)
12
3.13 Closing Words
Johann Pingitzer, Representative Governement Principality of Liechtenstein
The last person to speak was Johann Pingitzer, Government Representative of the Principality of
Liechtenstein. After showing gratitude to all people involved, organisers as well as participants, he
underlined the importance of committing to peace and human rights. As explained by Mr.
Pingitzer, his country takes this mission very serious and therefore supports the Scort Foundation
in its activities. It is important to give children happiness and hope, as this is the first step towards
peace.
13
4 Final Declaration
Final Declaration
«International Forum on Football for the Community»
July 30th/31
st, 2009, Bad Ragaz (Switzerland)
Representatives of leading European football clubs recognized their commitment to social re-
sponsibility and presented various social initiatives during the “International Forum on Football for
the Community”, which was organised by the Scort Foundation and staged in Bad Ragaz/ Swit-
zerland.
Delegates of FC Basel, Werder Bremen, Liverpool FC, and Bayer 04 Leverkusen, as well as
delegates from other top European national, and regional football associations and clubs, came to
the following agreements:
• The delegates accepted their responsibility to act with regard for their communities.
• For this purpose, networks and co-operative initiatives must be set up to achieve wide
impact, to foster sustainability, and to convey new visions.
• According to the UN Special Adviser on Sport for Development and Peace, Wilfried
Lemke, and the delegates of the Forum, the Scort Foundation follows an important man-
date to help bridge a structural gap. The development initiative entitled “Integration and
Education through Football” in Sudan, which was presented at the Forum and which is
supported by the engagement of different professional football clubs, offers a convincing
example.
• The delegates of the Forum agreed that more clubs need to become aware of their social
responsibility and need to be pro-active on an international level, to complement their of-
ten extensive local engagement. This international engagement should be based on
trust and should involve partners who are willing to contribute technically and financially.
• Partners from the fields of economics and politics, as well as both national and interna-
tional football associations, are equally important to reaching these goals.
• It is also important to integrate football into the work of non-governmental organizations
(NGOs). In doing so, exemplary NGOs should be supported in their commitment to un-
derprivileged persons through joint engagement.
Conferences like the “International Forum on Football for the Community” should be staged regu-
larly to showcase recent developments. The delegates are aware that quick outcomes are not
possible due to the diversity of worldwide crisis regions and new arising social problems. How-
ever, we certainly need such visions to create a better and more peaceful world through football –
and these visions must come about through joint initiatives.