INTERNATIONAL & DOMESTIC SALES

E K C V B . C O MV A C A T I O N M A K E R E X P E R T : A N A G O N Z A L E Z | H O L I D A Y M A K E R

STRATEGYO U R G O A L S F O R 2 0 1 8

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1. Grow and Diversify the Tourism Economy Through Marketing

2. Grow and Diversify the Tourism Economy Through Sales

3. Enhance Industry Engagement

4. Ensure Experience Kissimmee’s brand promise is executed

5. Ensure Cost Effective and High Performing Operations

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marketing programs/messaging that speaks to target audiences

Grow and Diversify the Tourism Economy Through Marketing

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§ Top origin markets:

ü United Kingdom

ü Canada

ü Northern Europe

ü South America

ü Germany

ü Asia

§ Target Audience:

ü Families and couples with and without

children

ü First and Repeat Visitors

ü Traveler’s interested in theme parks and

shopping

ü Travel Professionals (travel agents and tour

operators)

ü International visitors traditionally stay longer

and spend more per traveler per day

Grow and Diversify the Tourism Economy Through Sales

Identify and define target leisure audience

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Identify and attract unique organizations/clients to the destination

Grow and Diversify the Tourism Economy Through Sales

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Partner Engagement

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Leverage EK’s brand voice as the filter through which all communications are executed

Ensure Experience Kissimmee’s Brand Promise is Executed

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VVV Global Marketing – UKGary Orr, Managing Director

Jo Piani, Account Manager

Get It Across-Northern EuropeAlbert Jennings-Managing Director

Guenter Weirich - Account Manager

VOX International- CanadaSusan Webb –Managing Director

Denise Graham - Account Manager

CWW-MexicoMauricio Gonzalez-Managing Director

Susana Orizaga – Account Manager

Insight Marketing Solutions - BrazilLuiz de Moura- Managing Director

Ana Flavia Medina – Account Manager

SOMMER TOURISTIK MARKETING -GermanyVera Sommer – Account Manager

ROL Communications & Design, LLC-Argentina

Florencia Rettazzini –Account Manager

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Market updates

§Brazil üLow level of USD currency

üWe are managing to keep the market interested and engaged

üCVC and Trade Operadora merging

üValue proposition

üThe political scene has gone from bad to worse

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§UKü Online bookings gaining popularity

ü The 2017 market to Florida out of the UK & Ireland remains strong

and the outlook positive. Tour operators have been very content with

sales volumes this year

ü Operators already have their 2018 programs on sale and are gearing

up for their September sales campaigns, this being traditionally the

second busiest time of the year for bookings

ü Consumers will avoid destinations

they feel are unsafe

ü 55 + age group

Market updates

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§Canada

ü The first five months of 2017 saw Canadians make almost 14.2

million overnight trips to the U.S. and other destinations, an

increase of 4.7 %.

ü Direct Passenger Arrivals to Orlando grew 5.8%

ü Canadians aged 55+ continues to increase

ü Overall, visits to Orlando are forecast to grow at an average annual

rate of 1.5 % between 2017 and 2021

Market updates

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§Asiaü India, China and the Gulf Region

ü Growing air connectivity

ü Market Size, Economic Size

ü China’s middle and upper classes spend 19% of their

annual salaries on overseas travel

ü Florida forecast to reach 678,000 Chinese visitors in

2020

ü Experience Kissimmee will have a new Sales Manager to

oversee the market

Market updates

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JOIN US

üFAM participation

üCo-op activities

üAttend in-market sales missions

üParticipate in trade shows

ü International and local signature events

THANK YOU!O F F I C I A L K I S S I M M E E E X P E R I E N C E M A K E R S