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International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
RLNYH has a key role to play in supporting and improving
the region’s future
RLN YORKSHIRE & HUMBER
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
4,215
Businesses assisted over 6
years
97
Events organised
261
Presentations made at outside
events
3,720
Delegates attended eventsfeaturing RLNYH
332,195
Web visits www.rlnyh.com
210
Press Activities
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
ESTABLISHED NATIONWIDE BY DFES
FUNDED BY RDAs
YF HAS FUNDED RLNYH FOR 6 YEARS
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
We are a key player in developing the region’s international potential
for Inward investment International trade Migrant workers’ employers Language learning for employability Community languages
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
Enabler AND
Broker
Our service to business
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
The current pattern of UK international trade reflects linguistic competence rather than reflecting market opportunity
Y&H more likely to be tapping into mature markets
Other regions with linguistic competence are seizing emerging opportunities
Buying in their own language is an expectation of 8 out of 10 customers
Why our service?
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
98% of those with no knowledge of English want to buy in their own language as do 75% of those who speak fluent English as a foreign language
More than 7 out of 10 (71%) respondents are more likely to purchase the same brand again if the after-sales care is in their mother tongue
The Business Case
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
British Chambers of Commerce: non-proactive companies saw business declining by £50,000 per annum
Proactive companies that placed a high value on languages skills were seeing increased turnover of £290,000 per annum
ELAN data: Businesses that are proactive in their use of
foreign languages achieve on average 45% more export sales
Bottom line results
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
“Horizon Recruitment has worked with RLN on a number of projects. We find them
professional, knowledgeable and above all extremely helpful. They are ambassadors in
promoting Languages across Yorkshire and Humber and have worked in total
partnership with Horizon to expand the knowledge of not just our clients and staff but
also our applicants. I look forward to building on this relationship in year to come”.
Jane Vincent – Managing Director
One of the 4215 companies assisted over 6 years
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
One of the 4215 companies assisted over 6 years
“Peter Cook International contacted RLNYH after a recommendation from Business
link. We were looking to appoint a foreign student to help enhance develop our export
sales division. RLNYH help made that possible. After an initial consultation, RLNYH
advertised, vetted and selected a number of students and arranged telephone
interviews. After successfully selecting a candidate the 4 month placement started.
RLNYH offered a ‘hand holding’ service to ensure that “Lidewei”, the successful
student, settled in England. RLNYH also ensured that we, as a business, were getting
value from the project. All in all a very valuable, hassle free experience”. Carl Pickup – Peter Cook International
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
“The whole process of finding a tutor was geared around meeting my personal
needs whilst considering my location and time constraints. Such an excellent
service was completed with finding me a superb tutor who has made a real
difference to my French”. Richard Mostyn-Jones – MavCast
One of the 4215 companies assisted over 6 years
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
“Without this provision [BLC] fewer and fewer pupils would be exposed to the real world difference a language in the workplace can mean and we would soon spiral into a position where most kids would believe there is no point in bothering to learn a language as everyone speaks in English. That would be a sad situation for the future of UK PLC. If we carry on like this, not only will we not make anything but we won’t be able to sell anything either. When I talk to young people about exporting,I stress that they will often find that people in other countries do speak English. However, when you are exporting, you need to build a relationship, trust and friendship. Without a relationship, it becomes very sterile and mechanical and itis difficult to move things forward.”
Paul Stark, Marshalls PLC 19.5.08
One of the Business Language Champions Y&H
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
Our Key Partners
UKTI and Business Link – Cross Referrals
Yorkshire Culture – New Alliance through Yorkshire Gold
LSC/T2G – Funding to support training
Regional Skills Partnership – ongoing development of relationship
CACDP
Yorkshire Universities
Local Authorities
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
Online interactive language
service finder
150 YH hotel
receptionist language
training
2,000 Flipcharts for
secretaries and receptionists
749 Language and
intercultural skills assists
BLCsNational Award
35 Business Language
Champions
International Communication Knowledge System
Dr. Sandra Potestá – June 2008
www.rlnyh.com
RLNYH actively promotes its wide network of business support contacts
If we can’t, we know a person who can…and we’ll find them for you!
