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InternationalInternational Business Business
Chapter FifteenChapter Fifteen
Control StrategiesControl Strategies
ControlControl
Control is management’s planning, Control is management’s planning, implementation, evaluation, and correction implementation, evaluation, and correction of performance to ensure the organization of performance to ensure the organization meets its objectivesmeets its objectives
Management must balance global needs Management must balance global needs while adapting to country-level differenceswhile adapting to country-level differences
Control keeps a company’s direction or Control keeps a company’s direction or strategy on trackstrategy on track
Control in International BusinessControl in International Business
EXTERNAL INFLUENCES
PHYSICAL AND SOCIETAL FACTORS
Political policies and legal practicesCultural factorsEconomic forcesGeographical influences
COMPETETIVEENVIRONMENT
CONTROL OF OPERATIONS
OBJECTIVES
STRATEGY
MEANS
Assurance that objectives are met
Control Difficulties in International Control Difficulties in International BusinessBusiness
DistanceDistance DiversityDiversity
Market sizeMarket size Type of local competitionType of local competition Nature of productNature of product Labor costLabor cost CurrencyCurrency
International Control ProcessInternational Control Process
PlanningPlanning Organizational structureOrganizational structure Location of decision makingLocation of decision making Control mechanismsControl mechanisms Special situationsSpecial situations
Organizational StructureOrganizational Structure
Separate vs. Integrated International Separate vs. Integrated International structuresstructures
Dynamic Nature of structuresDynamic Nature of structures Mixed Nature of structuresMixed Nature of structures Nontraditional structuresNontraditional structures
Separate vs. Integrated Separate vs. Integrated International StructuresInternational Structures
1.1. International Division StructureInternational Division Structure
2.2. Functional Division StructureFunctional Division Structure
3.3. Product Division StructureProduct Division Structure
4.4. Geographic Division StructureGeographic Division Structure
5.5. Matrix Division StructureMatrix Division Structure
Organizational StructureOrganizational Structure
Separate vs. Integrated International Separate vs. Integrated International structuresstructures
Dynamic Nature of structuresDynamic Nature of structures Mixed Nature of structuresMixed Nature of structures Nontraditional structuresNontraditional structures
Nontraditional StructuresNontraditional Structures
1.1. Network organizationsNetwork organizations
2.2. Lead Subsidiary OrganizationsLead Subsidiary Organizations
International Control ProcessInternational Control Process
PlanningPlanning Organizational structureOrganizational structure Location of decision makingLocation of decision making Control mechanismsControl mechanisms Special situationsSpecial situations
Location of Decision-makingLocation of Decision-making
Pressures for Global Integration vs. Loacal Pressures for Global Integration vs. Loacal responsivenessresponsiveness
Capabilities of Headquarters vs. Capabilities of Headquarters vs. Subsidiary personnelSubsidiary personnel
Decision Expediency and QualityDecision Expediency and Quality
Pressures for Global Integration vs. Pressures for Global Integration vs. Loacal responsivenessLoacal responsiveness
1.1. Resource TransferenceResource Transference
2.2. StandardizationStandardization
3.3. Systematic Dealings with Systematic Dealings with StakeholdersStakeholders
4.4. Transnational StrategyTransnational Strategy
Location of Decision-makingLocation of Decision-making
Pressures for Global Integration vs. Loacal Pressures for Global Integration vs. Loacal responsivenessresponsiveness
Capabilities of Headquarters vs. Capabilities of Headquarters vs. Subsidiary personnelSubsidiary personnel
Decision Expediency and QualityDecision Expediency and Quality
Decision Expediency and QualityDecision Expediency and Quality
1.1. Cost and ExpediencyCost and Expediency
2.2. Importance of the DecisionImportance of the Decision
International Control ProcessInternational Control Process
PlanningPlanning Organizational structureOrganizational structure Location of decision makingLocation of decision making Control mechanismsControl mechanisms Special situationsSpecial situations
Control MechanismsControl Mechanisms
Corporate cultureCorporate culture
Coordinating MethodsCoordinating Methods
ReportsReports
ReportsReports
1.1. Types of ReportsTypes of Reports
2.2. Visits to SubsidiariesVisits to Subsidiaries
3.3. Management Performance EvaluationManagement Performance Evaluation
4.4. Cost and Accounting ComparabilityCost and Accounting Comparability
5.5. Evaluative MeasurementsEvaluative Measurements
6.6. Information SystemsInformation Systems
International Control ProcessInternational Control Process
PlanningPlanning Organizational structureOrganizational structure Location of decision makingLocation of decision making Control mechanismsControl mechanisms Special situationsSpecial situations
Control in Special SituationsControl in Special Situations
AcquisitionsAcquisitions
Shared OwnershipShared Ownership
Changes in StrategiesChanges in Strategies
International Planning ProcessInternational Planning Process
Set long-range strategic intentSet long-range strategic intent Analyze internal corporate resourcesAnalyze internal corporate resources Set international corporate objectivesSet international corporate objectives Analyze local conditionsAnalyze local conditions Implement strategyImplement strategy Select alternatives and prioritiesSelect alternatives and priorities
Analyze internal corporate resourcesAnalyze internal corporate resourcesI.I. Financial resourcesFinancial resources
a. Immediate and future cash flow and needsa. Immediate and future cash flow and needsb. Capital availability, including borrowingb. Capital availability, including borrowingc. Ability to transfer fundsc. Ability to transfer fundsd. Profit and divident targetsd. Profit and divident targets
II.II. Human resourcesHuman resourcesa. General versus product skillsa. General versus product skillsb. Specific functional skillsb. Specific functional skillsc. Transferability of peoplec. Transferability of peopled. Capacity used. Capacity usee. Ability to acquire additional resourcese. Ability to acquire additional resourcesf. Attitudes toward foreign activityf. Attitudes toward foreign activity
III.III. Product resourcesProduct resourcesa. Capacity use and bottlenecksa. Capacity use and bottlenecksb. Monopolistic characteristicsb. Monopolistic characteristicsc. Adaptations needee for foreign salesc. Adaptations needee for foreign salesd. Primary versus derived demandd. Primary versus derived demande. Transport practicalitye. Transport practicalityf. Cost savings through scale and scopef. Cost savings through scale and scope
IVIV Environmental effectsEnvironmental effectsa. Supply and cost changes, including foreign tradea. Supply and cost changes, including foreign tradeb. Long-run and cyclical changes in demandb. Long-run and cyclical changes in demandc. Comparison with competitionc. Comparison with competitiond. Societal attitudesd. Societal attitudes
Set international corporate objectivesSet international corporate objectives
I.I. Sales objectivesSales objectivesa. Maintain volumea. Maintain volumeb. Expand volumeb. Expand volumec. Increase markupc. Increase markupd. Spread fixed costsd. Spread fixed costs
II.II. Resource acquisition objectivesResource acquisition objectivesa. Reduce direct costsa. Reduce direct costsb. Gain tax advantagesb. Gain tax advantagesc. Gain complementary resourcesc. Gain complementary resources
III.III. Diversification objectivesDiversification objectivesa. Diversify marketsa. Diversify marketsb. Diversify suppliesb. Diversify supplies
IV.IV. Competetive risk minimization objectivesCompetetive risk minimization objectivesa. Acquire scarce resourcesa. Acquire scarce resourcesb. Prevent competitors’ advantageb. Prevent competitors’ advantage
Analyze local conditionsAnalyze local conditionsI.I. Same factors as in Analyze internal corporate resources, plusSame factors as in Analyze internal corporate resources, plusII.II. Financial factorsFinancial factors
a. Local evalutaion methodsa. Local evalutaion methodsb. De facto and de jure tax systemsb. De facto and de jure tax systemsc. Timing of receivables and pavablesc. Timing of receivables and pavablesd. Needs for financing cuppliers and customersd. Needs for financing cuppliers and customerse. Governmental priorities for funds’ usee. Governmental priorities for funds’ use
III.III. Marketing factorsMarketing factorsa. Cost and availability of market dataa. Cost and availability of market datab. Distribution methods and costsb. Distribution methods and costsc. Nature of competitionc. Nature of competitiond. Government regulation of price, advertising, etc.d. Government regulation of price, advertising, etc.
IV.IV. Other factorsOther factorsa. Attitudes toward business in generala. Attitudes toward business in generalb. Attitudes toward foreign businessb. Attitudes toward foreign businessc. Political and economic stabilityc. Political and economic stability
Select alternatives and prioritiesSelect alternatives and priorities
I.I. AlternativesAlternatives
a. Location of value-added activitiesa. Location of value-added activities
b. Location of sales targetsb. Location of sales targets
c. Level of involvementc. Level of involvement
d. Product/services strategyd. Product/services strategy
e. Global versus multidomestic e. Global versus multidomestic marketingmarketing
f. Country moves as part of global f. Country moves as part of global strategystrategy
g. Factor movement and start-up g. Factor movement and start-up strategystrategy
II. Setting priorities among alternativesII. Setting priorities among alternatives
Implement strategyImplement strategyI.I. Set target results/goalsSet target results/goals
a. Production amounta. Production amountb. Costsb. Costsc. Salesc. Sales
II. Do reports showing deviations from targetII. Do reports showing deviations from targetIII. Do environmental analysis that might III. Do environmental analysis that might
change resultschange resultsIV. Make corrections if possibleIV. Make corrections if possibleV. Move to contingency planV. Move to contingency plan