Intern Ticket Sales Proposal - TFC

August 29th 2015

Program/Objectives

Program:• MLSE interns will participate in a TFC ticket sales competition• Proceeds will go to the MLSE foundation to support “Right to Play” via PLAYPROGRAM • All tickets will be priced at $58 with $5 going toward MLSE foundation in support of the

PLAYPROGRAM - $53 group rate (light grey)• Prizes will be offered to the top two performing teams, as well as prizes for the top two

performers

Objectives:• To sell 680 TFC (black) tickets for August 29th vs. Montreal Impact• 34 total interns: 6 teams of 5 members and 1 team of 4 members (20 tickets per intern)• Teams of 5 will be encouraged to sell 100 tickets • Teams of 4 will be encouraged to sell 80 tickets

Strategies/Tactics

Strategies:• Two hour training session run by a senior TFC sales member outlining strategies, targets,

tracking and delivery- Email and phone call outlines will be discussed in training session

• Posters including: TFC, MLSE, MLSE foundation and “Right to play” logo’s; distributed to all intern teams. Call-to-action is on the bottom, will include space for individuals emails

Tactics:• Order form to be presented to customer with discount code for the buyer• Use discount code online and purchase tickets for $58 ($5 going to “Right to Play”)• To intensify/promote competition, weekly reports of updated sales will be sent out by Evan.• Social media and advertising will be affiliated with MLSE website• Any larger group sales, 10+ will be sent to Evan, which he will include your discount code.• All tickets will come with free admission to the CNE

LIGHT GREY SECTIONS ($22 OR $18)

West Side: • Sections 219, 220• Sections 226, 227

East Side: • Sections 203-211

Incentives/Intern BenefitsIntern Benefits:• Integrate annual project to engage interns while creating a network (peers, professional

business associates)• In field sales experience: will allow interns to gain valuable knowledge of the proper selling

process, valuable addition to resume as well as learning time management, decision making and adequate communication skills.

• Be a fan!

Incentives:• Top team with highest amount of tickets will receive a box suite to an available game. • Top Individual with highest ticket sales will receive lunch or dinner with Director or VP of

department and signed TCF jersey (TBD)• Second place team will receive 8-10 upper bowl tickets ( Team size depending)• Second place individual will receive two free lower bowl tickets or one signed TFC jersey• Participation prize: Every intern will receive a complimentary ticket, complimentary food

voucher and drink/beer voucher