Intern

Something Old:Vintage RevivalTop Blog!

Who’s behind What’s Alexandra Waring?

Interview with Rising Fashion Designer

Kelli McGuinness

Patriotism at its finest...

The Vintage Issue

Contents

Editors Note 2.AW Photography 3.

AW Writing 5.AW Blogging 7.

AW Projects 9.AW Interests 11.

All You Need to Know and more 13.

Editor’s NoteWelcome to Intern. A magazine-style

publication or ‘zine’ designed to give you, the reader, a better insight into me, the designer.

Included is some of my own work, comprised of articles, photography and visual examples of

my other skills and interests.

I’d like to thank you for taking the time to read this and I hope that it gives you a better

understanding of me as a person.

AW1. 2.

AW Photography

3. 4.

I’m incredibly patriotic and so I did this legwear shoot in and around London using red, white and blue as my inspiration. I’m currently working on improving my fashion photography portfolio whilst in Sheffield.

"Be England what she will. With all her faults, she is my country

still".- Charles Churchill

AWWriting

Who do you design your clothes for and who would you love to see wearing your clothes?I design with expressive, fearless and individualistic women in mind. My clothes enable the wearer to feel free and young, not taking things to seriously and just enjoying life! I love Susie Bubble’s style. I feel she is adventurous, unique and fashion forward and I’d love to see her wearing my clothes!!

“I design with expressive, fearless and individualistic

women in mind.”You're fearless when it comes to fur! What gives you the confidence to use such a controversial textile?I think from having attended a fur workshop at the British FurTrade Association's head office in London, I gained more knowledge on how to work with such a contentious fabric, that gave me the confidence to use it more in my work.

What kind of designer can you see yourself as and who are your favourite designers?I see myself as a fashion designer not afraid to be different and stand out. I love experimenting with and creating my own fabrics which makes my work personal and individual in hopes that people fall in love with it as I do with every piece that I complete. My favourite designer is Louise

Further to my recent trip to Leicester, I got in touch with De Montfort Fashion Design graduate, Kelli McGuinness, to find out what she's done and achieved since graduating from a Leicester-based university. I knew of Kelli from her recent success at London Fashion Week and whispers in the fashion world about her growing fan base! I have to say, I admire her a lot as a designer, with her bold attitude towards fur, extravagant designs and her professional approach to design (and her approachable nature- most designers wouldn't give a blogger the time of day!). I was lucky enough to get an interview with her and here is the final result. Happy reading!

Congratulations on your recent success at graduate fashion week and Milan! Can you give a brief summary of what has lead up to this point in terms of your career?I have always been interested in fashion and have recently graduated from DMU with a BA (HONS) in Fashion. In my final year I was successful in many competitions which really helped with my exposure as a designer. I won third place in the British Fur Trade Association Fur design competition which lead onto me working with Hockley in London, creating my winning design which was exhibited in Milan last week! I have been fortunate enough to have many stylists and fashion bloggers interested in myself and my work, so everything has came from the exposure I have had in the last 6 months

Gray- she inspires me with her mix of new exciting textiles, her clashing colours and ‘stand out’ catwalk outfits. I love the work of Manish Arora, his use of fur is fashion forward and unique. He uses it in anon-abrasive way, including it within garments to compliment his desirable and eccentric pieces. Obvious ones are, Prada, Jeremy Scott, Celine, Sonia Rykiel, the list is endless!

If you couldn't have gone into fashion design, what would you have done?Throughout my degree we touched upon other aspects of fashion such as styling and photography. I enjoyed them immensely so probably one of those. I think whatever I would have done it would have been within the creative field. It’s just who I am.

What advice would you give to an upcoming fashion designer like yourself?No matter how many knock backs you get and times where you feel nothing it progressing, don't give up. If you believe in yourself and your ability, keep going. That's what I tell myself anyway!

“I think whatever I would have done it would have been within the creative field. It’s just who I am.”What’s next for you? And what can we expect to see from you in the future?I am working with the International Fur Trade Federation as one of the faces of the Young Fur Traders campaign. Part of my collection is on its way to Athens as we speak to exhibit in a fur fair. In the near future I have a few exciting collaborations planned and from there, who knows! Live each day as it comes!

@KelliMcGuinness‘kellimcguinnessdesigner’

Kelli McGuinness:New Fashion Talent by Alexandra Waring

My personal style blog has been the making of me thus far. It has given me the confidence to express myself through clothes and style that I love and Ihave developed my writing, blogging and design skills as well. I now have a dedicated readership thanks to my contract as a brand ambassafor for Cow, the UK’s largest retailer of vintage clothing and accessories. I recently re-designed my blog and converted my domain into a ‘.com’!

AW Blogging

“Fashion is what you’re offered four times a year by designers. And style is what you choose.”

—Lauren Hutton

www.whats-alexandrawaring.com

I started working in hospitality and catering at a young age and haven’t looked back since. Not only does it make a great part-time job for me as a student, I’ve picked up some skills along the way! Food is a huge passion of mine and even on a student budget, I try to make the most out of my meals!

AW Interests & Hobbies

Me, aged 14!

AWAll you need to know & more...

Nowadays, the best way to get to know a person remotely is through their social media and I encourage you to have a look at mine! Here are the links to my personal SM platforms:

@allylovessloths

whats-alexandrawaring.tumblr.com

pinterest.com/AlexandraWaring

facebook.com/alexandrakwaring

Instagram.com/allylovessloths

alexandrakathleen.polyvore.com

…and just in case you had forgotten or you wanted to look over it again, here is my CV.

Alexandra Waring 2013.

I’ve recorded something especially for you… Scan me!

http://www.youtube.com/watch?v=8X-E7Q_gSjg

Alexandra Waring 2013

AW