ANGIE NGOC TRAN PORTOFLIO

INTERIOR DESIGN

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preface

interior design

CONTENTS

preface

interior design

furniture design

KATIE WALCK STUDIOStudio/ Exhibition/ Trade

AVANT GARDE SOLESTRUCKRetail Design

TEAVANA KIOSKKiosk Design

CAMPFIRECorporate Design

THE PICTURESQUE HOMEResidential Design

MIDTOWN MARTA STATIONPublic Space Design - Gensler Intern Project

[INTENT] C-TOOLFurniture Design

POSTURESponsored by DAVIS FURNITURE

INTERCETTATI2nd Place - BIENENSTOCK Furniture Design Competition

Being born and raised in Vietnam, early acquainting myself with art in America, I have interwoven the two cultures together in not only my design philosophy but also my life attitude.

I believe that a piece of furniture does not only bring comfort, but also raises awareness and appreciation of the users of it. As Alina Wheeler famously said “Design is intelligence made visible”, I believe that design is the result of experimental and observational research. I share a strong interest in not only problem solving, but also in human behaviors within the built environment. Creating a space that brings out emotions and affects behaviors is the sole of my passion.

My goal is to pursue the interior design profession with a strong background in furniture design.

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INTENT

STUDIO/EXHIBITION/TRADE

Drayton Tower102 E Liberty St Savannah, GA

SketchUp, Revit, Shaderlight and Photoshop

KATIE WALCK

STUDIO

Design Team : angie tran | Dahaeng lee

DRAYTON TOWER102 E Liberty St

Savannah, GA

Educational InstitutionsEateriesRetail StoresChurchesEntertainmentInns

Natural FeaturesParking

SmellTraffic Circulation

Traffic LightNoise/ Sound Source

INS

PIR

ATI

ON

Looking NorthWest Looking NorthEast

“I work with the ideas of geometrics, mixing hard lines with organic, soft and hard, a mix of masculine and feminine. I like fun, bold and bright prints. I want to create work that is fun and interesting, using unique color combinations. I’m inspired by Yayoi Kusama, Bauhaus, Memphis design, and fashion brands such as Kenzo and Vivienne Westwood. I want the brand to be seen as young, fresh, bold and graphic.”

- KATIE WALCK (CLIENT)

Inspired from the word Enigma, a sense of layering will be created using harsh geometric lines on softer, more naturalistic forms.

An enigmatic mix of masculinity and femininity will be spatially gridded in form with abstract shapes and organic details to bring forth unique artistic elements on a clean, simple, and minimalistic canvas of post-modernism.

SIT

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LYS

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CLIENT’S WORK

INTEREST TRIGGER

Window DisplayBranding/ Style

in/out

introductionAwareness

Working EnvironmentMeet the Artist

reception

engaging with brand & productsEvaluation

purchasedecision

relaxconnectobserve

Live product making process

Interact with the artist and other customersLearn more in depth about the

design and making process

Develop appreciationDecision trigger

intent / consideration

Convenience of Sale Post-purchaseexperience

Advocate

Loyalty

Customer Journey

The ENIGMATIC interior environment begins from the outside, where one is intrigued to make their way into an avant-garde world out of curiosity. Moments of enigma are discovered one after the other in layers, keeping the excitement of the journey consistent.

End of Journey

YOUNG . FRESH

BOLD . GRAPHIC

Meet the Artist

EXHIBITION

RETAIL

LOUNGE

RECEPTION

STUDIO WASH-ROOM

KITCHENETTE

OFFICEMAIn

ENTRANCE

ADA RESTROOM

DARKROOM

PRIVATEENTRANCE

FURNITURE PLAN

REFLECTED CEILING PLAN

Light Oak Laminate

White Brick Veneer

Mahogany

Track LED

Recessed LED Panels

CFL Pendant

Halogen Pendant

LED Pendant

RETAIL

EXHIBITION | GATHERING SPACE

RECEPTION | LOUNGE

WINDOW DISPLAY

STUDIO | OFFICE

SCREEN-PRINTING TABLE

RECEPTION DESK

FLOOR PLANINTEREST TRIGGER

relaxconnectobservewelcome

engaging with brand & productsEvaluation

purchasedecision

introductionAwareness

vcv

RECEPTION | LOUNGE

EXHIBITION | GATHERING SPACE

(Transformable with re-arrangeable display shelves)

RENOVATION FOR RETAIL SPACE

330 West Marietta St NWAtlanta, GA

2420 sq.ft. on 2 floors

Revit, SketchUp, Hand Rendering in Mixed Media, Photoshop

avant gardeSOLESTRUCK

Fabulous, mysterious, indie, surreal and dramatic characterize the style. Avant Garde Solestruck will be a hot-spot for all the early trend-adopters and shoe-lovers, surprising them at their first step and will always drawing them back.

to rid the world of ugly shoes one pair at a time

BRANDING/ INTRODUCTION OF THE EXCLUSIVE STYLE

CUSTOMERS EXPERIENCE

BUILD A COMMUNITY

CONNECTION/ SOCIALIZATION

PATTERN/ COLORS/ TEXTURES/ MATERIALS

AMBIENCE

STRONG IMPRESSION/ UNIQUE STORE EXPERIENCE

LUXURIOUS

MODERN

GALERIE GMURZYNSKA ZURICHZAHA HADID

EXTERIOR20 THE JOURNEY

AVANT -GARDE PATTERN

FIRST FLOOR

USER JOURNEY

OPEN TO BELOWSECOND FLOOR

UP

STORAGE

CASHIERADA RESTRM

BREAK RM

MANAGER RMELEV.

JANITORIAL

RETAIL SPACE

WINDOW DISPLAY

EVOKE CURIOSTIY

INTRODUCE PRODUCTS

MONUMENTAL STAIRS

ENCOURAGEEXPLORATION

SOCIALIZATION/ INTERACTION

CONNECT TO DOWNSTAIRS

WINDOW-DISPLAY AREA RETAIL SPACE

PARTI DIAGRAMS

REFLECTION LIGHT SKYLINE

CUSTOMERS’ INTERACTION within THE SPACE

multifunctionactivity levelsmodular system

interactionrecreation

impulsive buyorganized spacemeeting

communicationtransformed space

GOLDEN TOUCHRepresents the

city lights

RECLAIMED WOOD Embraces

the nature

“CONCRETE JUNGLE”Portrays the

mega structure

BRICKRelfects the history

GLASS Symbolizes the

skyscrapers

INSPIRATION-ATLANTA CITY MATERIAL SELECTION

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SOUTHEAST SECTIONAL ELEVATION

MEET ME!LIGITA BREDE

RETAIL SPACE(HAND RENDERING WITH MARKERS AND COLORED PENCILS, PHOTOSHOP)

KIOSK DESIGN

Lenox Square Mall3393 Peachtree Rd #317

Atlanta, GA 30326

Hand Sketching, Hand Rendering in Mixed Media, Photoshop

KIOSKteavana

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The Teavana dream began with an idea that people would enjoy fresh, high-quality tea in a place that was part Tea Bar, part Tea Emporium. The company wanted to introduce people to the aromas, textures, and beneficial qualities of loose leaf teas while enlightening them with the history and variety of teas available - and this is how Teavana was born.

GOAL: To be a HEAVEN OF TEA and to the tea lifestyle and wonderful tastes of tea. To provide fresh, high quality teas and the products to serve them To create a unique tea experience in each store by encouraging a positive, healthy outlook for all who enter.

SIGNAGE & LOGO

DISPLAY IN FRONT & SIDES

TEA SAMPLES IN FRONT

TEA BOXES IN THE BACK

This TEAVANA KIOSK DESIGN, a smaller version of a TEAVANA retail store, brings out a healthy, natural and organic outlook with a strong Asian accent. Spaces for tea samples, tea check-out areas and displayed products are provided. The architectural shape is to attract consumers, and also give out a sense of what type of products being sold at the kiosk.

COLOR THEME:

SIGNAGE [IN VIEW FROM UPSTAIRS]TRANSPARENT TOP [TAKE AVANTAGE OF OTHER LIGHTING]

APPROACH FROM THE BACK:INTRODUCING TEA RPODUCTS

TEA LEAFSAMPLES

RENOVATION FOR PUBLIC SPACE

Midtown Marta StationAtlanta, GA

Revit, Photoshop

the market at

Intern Program

Design Team : angie tran | emma caldwell | fiorella dimiceli | Jordan Davis | van dangAdvisors : christopher mcgee | kate hardman

NO

DE OF INTERSECTIO

N

PEAC

HTREE PLA

CE - H

IGH

PEDESTRIAN TRAFFIC

TEN

TH S

TREE

T - H

IGH VEHICULAR TRAFFIC

COMMON PATH OF TRAVEL

DATUM LINES

DATUM LINES

MIDTOWN DEMOGRAPHICSThe Midtown District is one of the largest business districts in Atlanta.800 businesses81,000 daytime workers42,000 residents27,000 students

PRIM

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. DESCRIPTIONClient:Marta Transit StationProject Scope:Request for Expression of Interest (RFEI): Development of Midtown Station Air Rights

MARTA hopes to solicited expressions of interest and project vision statements from developers capable of developing the air rights above the Midtown Station in a manner consistent with MARTA’s objectives and Transit Oriented Development Guidelines.

0% 10% 20% 30% 40% 50% 60%

OTHER

51MIDTOWN EMPLOYEES

35 MARTA RIDERS

WE LISTEN

TO YOUR NEEDS

DINING OPTIONS

LIVING OPTIONS

ARTIST CORNER

OUTDOOR GALLERY

GALLERY / EXHIBITION SPACE

PERFORMING ARTS VENUE

ENTREPRENUER MARKET

RETAIL OPTIONS

GREEN SPACE / OUTDOOR SEATING

COFFEE STAND

FARMERS MARKET

SURVEY ANALYSIS

2014 2020

ENLIGHTENING THE EXPERIENCE THROUGH ICONIC EXPRESSION.

PAST AND FUTURE MERGE TO ENGAGE THE USER, THE RESIDENT, AND THE WORKER

TO A NEW MIDTOWN DESTINATION.

Outward Look

Generous Walking Areas

Integrated Greenspace

Centeral Gathering Space

Activation of Ground Floor

Sheltering Facade

Pulling people upward

Expressive Facade

Pompidou Centre | ParisThe High Line | NYC Leeds Kirkgate Market | England

Enlightens the Human Sense

Variety of Daily Items

Colorful Experience

Variety of Daily Items

ENLIGHTENING THE EXPERIENCETHROUGH ICONIC EXPRESSION.

PAST AND FUTURE MERGE TO ENGAGETHE USER, THE RESIDENT, AND THE WORKER

TO A NEW MIDTOWN DESTINATION.

ELEVATED LANDSCAPEACTIVATION THROUGH DESTINATION

NEW WAFFLE SLABBLURRING LINES BETWEEN HISTORY AND FUTURE

TRANSITREPURPOSING TO MEET TODAY’S NEEDS

STREET STAIRSACTIVATING THE STOREFRONT

WATER FEATUREVISUAL STIMULATION

“THE WING”ICONIC STATEMENT TO CREATE IDENTITY

Peachtree Place

EXISTING FOOTPRINT

10th Street

Peachtree Place

10th Street

Peachtree Place

10th Street

Peachtree Place

10th Street

DEFINING EDGES ADDRESSING THE SIDES SPLITTING CIRCULATION

EXISTING CONDITIONS UPWARD TRANSITION ELEVATING THE SPACE EXPRESSION THROUGH OFFSETTING

TRANSFORMATION DIAGRAMS

STREET ACTIVATION

Adam is a self-employed 52 year old man who lives in Midtown. He frequents THE MARKET AT MARTA a few times a week for daily needs.

Felipe is a 30 year old artist who lives in the suburbs. He frequents THE MARKET AT MARTA to see the monthly exhibitions in THE GALLERY.

Kate is a 26 year old interior deisgner who works in Midtown. She uses THE MARKET AT MARTA on a daily basis for transportation, daily goods, and lunch spot needs.

THE MARKET

THE GRAB-N-GO

THE GALLERY

THE TERRACE

ADAM | RESIDENTFELIPE | VISITOR KATE | EMPLOYEE

THE PLATFORM

EXPERIENTIAL TRACKING PER TARGET MARKET

THE GRAB-N-GO

THE MARKET

THE GALLERY

THE TERRACE

PRIVATE SPACE

PUBLIC SPACE

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PROGRAMMATIC EXPLOSION DIAGRAMS

TEMPORARY MARKET

3rd floor terrace

peachtree pl facade

Interior perspective of atrium from the gallery

Interior perspective of atrium from the gallery

fouth floor park

mini-market

COMMERCIAL DESIGN

1555 Peachtree St NE #1800,Atlanta, GA

10,000 sq.ft. on 9th floor

Revit, SketchUp, Auto CAD, Computer Rendering, Photoshop

CAMPFIRE

Based on a circular orientation. Campfire is made out of two basic forms: a circle with a triangle in the center. Circle, which encloses the space, connects people, encourages conversation and has no hierarchy, is highly preferred in collaborative space. The office will also have different working zones overlap each other, creating transitional area, in order to keep the work flow smooth and continuous. Like “Yin and Yang”, the design emphasizes the balance of collaborative and focus areas, different levels of privacy and layers of lighting and colors, bringing nature along with its organic shape into the space to support wellbeing.

A multi-national design and innovation consulting firm delivering human - focused solutions with global impact, the company is widely recognized for its multidisciplinary work in research, strategy, innovation, and design. All the departments come together to work side by side on one project, which makes the design process a closed loop.

site

who

how

wher

ewh

at

POP OF COLORMAKE FOCAL POINT

DYNAMIC PATTERNADD TEXTURE

CHANGE IN COLORDEFINE ZONE

SHAW CONTRACT GROUP - HEXAGON

FLOOR FINISHES

RECEPTION - COMPANY’S INTRODUCTION/ BRANDING

BRAINSTORMING/SKETCHING

ENTRANCE HALL - LOGO’S INTRODUCTION

“CAMPFIRE” EXPERIENCE

A WIDE VARIETY OF PRODUCTS

DESIGN STYLE

DESIGN PHILOSOPHY

SHARED

OWNED

I WE

I/SHARED WE/SHARED

I/OWNED WE/OWNEDTOUCH DOWN

MAIN CONF.

WORKSTATION(GRAPHIC DESIGNERSINDUSTRIAL DESIGNERS)

WORKSTATION(ENGINEERS,SALES, MARKETING OFFICERS)

CAMPFIRE ROOM

QUICK COLLABORATION

BRAINSTORMING/SKETCHING

SOCIAL HUB

RECEPTION

PROJECT TEAM SPACE

PROJECT TEAM SPACE

PRINT + COPY/ STORAGE

FOCUS

CEO

CLIENT MEETING/ COLLABORATION

STORAGE

DINING AREA

FOCUS

MANAGER OFF.

KEY GOALS

BALANCEFOCUS | COLLABORATIONPRIVATE | PUBLIC

PALETTE OF POSTURE

PALETTE OF SPACE

TECHNOLOGY/ TOOLSWORKTOUCH DOWN

SHARESHOW

REFRESH

WELL-BEING

BAR-HIEIGHT

WORKING HEIGHT

LOUNGEENCOURAGE CIRCULATIONNATURAL FORM

LAYER OF COLLABORATION

DESIGN PHILOSOPHY

FARE

WELL

CHAP

EL -

OFI

S A

RH

ITE

KTI

CAMPFIRE ROOM

TOUCH DOWN ZONE

PLAN VIEW

PALETTE OF POSTURE

ENCOURAGE INTERACTION/ CONVERSATION

CONNECT PEOPLE / ENCLOSE SPACE

ENCOURAGE INNOVATION AND CREATIVITY

SUPPORT WELL-BEING

BRING NATURE INTO THE SPACE

REPRESENT COMPANY’S CULTUREDESIGN APPROACH

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Campfire is all about creating the right space with the right atmosphere, where the employees do not only come to work but also to experience the company’s culture and to stay productive, connected and healthy.

RENOVATION FOR RESIDENTIAL SPACE

32 E 65th StSavannah, GA

SketchUp, Auto CAD, Hand Rendering in Mixed Media, Photoshop

the picturesqueHOME

Mid-century modern style is characterized by ‘strong interaction with nature’ and ‘minimalism’. Nature is introduced into the house through open space, natural light and earthy colors. All the design elements are kept simple but aesthetic and functional. The clients are a couple in their late 50s who enjoy exploring the natural world around them. The design approach is to create a minimal and open space that encourages their social conversations as well as their interactions with nature. At the same time, it will be functional and accessible for their special needs.

FLUXEARTHY COLORS

INCLUSIVENESS

STRONG INTERACTION WITH NATURE

MINIMALISM

CONCEPT MODEL

N

SIT

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LYS

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NATURAL FEATURES

COLORED FLOORPLAN

PERMANENT FEATURES

ENVIRONMENTAL FEATURES

INTERIOR CIRCULATION

IMMEDIATE NEIGHBORHOOD

CIRCULATION AROUND THE SITEACCESS POINTS

COURTYARD [VIEW FROM LIVING ROOM]

Applying the PICTURESQUE GARDEN STYLE is to create an emphasis on the relation between the house and its landscape settings. The design gives more depth to the courtyard and makes it visually balanced as it “comes out from a painting”.

LIVING KITCHEN

DINING RM

MASTER BEDRM

ADA BEDRM

OFFICE

WORKSHOP

GARAGE

MASTER BATH

LAUNDRY

ADA BATH

CLOSET

ADA CLOSET

COURTYARD

ENTRANCE

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LIVING ROOM

LIVING ROOM & KITCHEN AREA - SOUTH ELEVATION

Appling Modern Mid-century style by erasing the boundary between indoor and outdoor and bringing more nature into the house

Reflecting the courtyard

Skylight [to bring sunlight in]

Fish Pond [To reflect sunlight]

The furniture is recessed to the in-house garden to create a feeling of being surrounded by nature.

GARAGE

DINING AREAHidden from living room area

Attract the users by the display tank and its transclucent background

harold and judy tenenbaumCHarold - a freelance writer for science journals, specialized in marine biologyJudy - a botanist specializing in material producing plants side business selling own scientific illustrationsA son is in a wheel chair and visits some weekends and holidays.Hobbies and Activities: Exploring the natural world around them Harold loves listening to music and building model ships.

LIVING ROOM & KITCHEN AREA(HAND RENDERING WITH MARKERS AND COLOR PENCILS, PHOTOSHOP)

harold and judy tenenbaumCHarold - a freelance writer for science journals, specialized in marine biologyJudy - a botanist specializing in material producing plants side business selling own scientific illustrationsA son is in a wheel chair and visits some weekends and holidays.Hobbies and Activities: Exploring the natural world around them Harold loves listening to music and building model ships.

Angie NGOC TRAN1660 Peachtree St NE, Apt 1205Atlanta, GA 30309928.750.7818ngoctrancb@gmail.combe.net/angietran

THANK YOU