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Analysis of Interface case
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Company Overview Founded in 1973 by Ray Anderson
World’s largest designer and maker of carpet tiles
More than 7000 Employees
Annual sales exceeding $1.3 billion
Carpet tiles made from 100% recyclable yarnCompany’s Mission
► 95% Renewable energy by 2014► Green house gas emissions to be cut
down to 1550 tonnes► Mission zero by 2020
Natural Capitalism
► Radical Resource Productivity
► Biomimicry
► Service and flow Economy
► Investment in Natural Capital
Key Strategies
Geology
Soil
Air
Water
Living things
Goals Eliminate Waste
Reduce Emissions
Renewable Energy
Closing the loop
Resource efficient transportation
Sensitivity hook up
Redesigning Commerce
Conscious Capitalism Higher Purpose
Conscious leadership practices
Conscious culture
Positive Environmental Impact
Transformation of zero sum game, benefitting all stakeholders
Problems with Conscious Capitalism Cannot be widely adopted
Limited applicability
Social problems going beyond the Scope of business
Difficult to provide equal benefits to all stakeholders
Conclusions Many Interpretations of sustainability
Proactivity towards sustainability but still long way to go
Company considers environmental issues seriously and works diligently