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• MEDIA• BRANDS• INTERCOAT• APPLICATIONS• CLIENTS• ALTERNATIVE• SWOT ANALYSIS
OVERVIEW
MEDIA
One of the product category in BlueRhine.
Contributes 20% to overall sales.
Vinyl Banner Flex
Sticker Lamination
MEDIA – PRODUCT TYPES
DYE BASEDSOLVENT BASED
WATER RESISTANTTEXTILE BASEDCOLOUR VINYL
FINISHING SOLUTION
BRANDS
Venus
Rhine Graphics
Rhine Premium
Aslan
Haytex
Intercoat
Neschen
INTERCOAT
INTERCOAT
LOGO & SLOGAN
LOGO
SLOGANMADE WITH ENTHUSIASM TO
THE HIGHEST QUALITY
Is a part of AMC AG- Group , GermanyBlueRhine – Exclusivity in GCC.Solvent Media CategoryPremium brand in media.Product Range: Vinyls and Finishing Solutions.Printers – Solvent, Eco Solvent, LatexPolymeric and Monomeric Products.BlueRhine code - IC
PRODUCT MIX
INTERCOAT
INTERCOAT 1430/1431 SERIES VINYL
INTERCOAT ULTRA REMOVABLE VINYL
INTERCOAT CLEAR TRANSPARENT VINYL
INTERCOAT 100 MICRON SERIES
INTERCOAT BUBBLE FREE VINYL
POLYMERIC GLOSSY VINYL
INTERCOAT NORMAL LAMINATION
POLYMERIC LAMINATION
INTERCOAT PVC VINYLKnown As Self Adhesive outdoor Vinyl
Type Monomeric
Finish Glossy/Matt
Micron 80 Micron
Size 105/137/152*50Mtr
Printer Flexbility Solvent/Eco Solvent/UV/Latex
Code SAVG/M - SIZE -IC
APPLICATION• Can be applied on smooth and slightly curved surfaces
• Stability up to 2 years in outdoor applications
• Outdoor and Indoor graphics for advertising
• Exhibition Displays
• Print & Mount on rigid substrates like Foam X and Forex Smart
INTERCOAT ULTRA REMOVABLE VINYL
Known As Self Adhesive Ultra Removable outdoor Vinyl
Type Monomeric
Finish Matt
Micron 100 Micron
Size 137*50Mtr
Printer Flexbility Solvent/Eco Solvent/UV/Latex
Code SAVMR - SIZE -IC
APPLICATION• Specially designed for interior promotion and advertisement
• Ultra removable adhesive that allows to multi- repositioning and clean removal
• Perfect for use on any smooth painted or varnished surfaces also for acrylic and glass kind of materials
INTERCOAT TRANSPARENT PVC VINYLKnown As Self Adhesive Clear VinylType MonomericFinish GlossyMicron 95Size 137/152*50MtrPrinter Flexbility Solvent/Eco Solvent/UV/LatexCode SAVC-SIZE-IC
APPLICATION• Mainly used for window signage.
• Can be used to design and print safety labels, warning notices, business stickers asset tags etc.
• Can be applied to acrylic and glass kind of materials.
• Also used for Exhibition stands and POS counters.
INTERCOAT 100 MICRON SERIES VINYL
Known As Self Adhesive 100 MICRON VinylType MonomericFinish Glossy/MattMicron 100Size 137/152*50MtrPrinter Flexbility Solvent/Eco Solvent/UV/LatexCode SAVG/M-SIZE-H-IC
SELF ADHESIVE VINYL GLOSSY/MATT GREY
Known As Self Adhesive 100 MICRON Grey Adhesive VinylType MonomericFinish Glossy/MattMicron 100Size 137/152*50MtrPrinter Flexbility Solvent/Eco Solvent/UV/LatexCode SAVGG/M-SIZE-H-IC
SELF ADHESIVE VINYL GLOSSY/CLEAR REMOVABLE
Known As Self Adhesive Glossy/Clear Removable Adhesive VinylType MonomericFinish Glossy/ClearMicron 100Size 137*50MtrPrinter Flexbility Solvent/Eco Solvent/UV/LatexCode SAVG/CR-SIZE-H-IC
SELF ADHESIVE VINYL GLOSSY/MATT GREY REMOVABLE
Known As Self Adhesive Glossy/Matt Grey Removable VinylType MonomericFinish Glossy/MattMicron 100Size 137/152*50MtrPrinter Flexbility Solvent/Eco Solvent/UV/LatexCode SAVGG/MR-SIZE-H-IC
Known As Polymeric Soft PVC - Grey AdhesiveType PolymericFinish GlossyMicron 70Size 137/152*50MtrPrinter Flexbility Solvent/Eco Solvent/UV/LatexCode PVGG-SIZE-IC
POLYMERIC VINYL GLOSSY GREY ADHESIVE
APPLICATION• Mainly used for vehicle graphics.
• Suitable for curved applications
• Also used for Exhibition stands and POS counters.
INTERCOAT NORMAL LAMINATION
Known As Cold Lamination Film GlossyType UV CoatedFinish Glossy/MattMicron 80Size 105/137/152*50MtrDurability 2 - 3 YearsCode CLFG/MUV-SIZE-IC
Known As Polymeric Glossy LaminationType PolymericFinish GlossyMicron 75Size 137/152*50MtrDurability 3-4 YearsCode PLG SIZE-IC
POLYMERIC GLOSSY LAMINATION
NESCHEN RHINE GRAPHICS INTERCOAT LE
NVS 104-80GP SAVG 107-MC SAVG-105-IC SAVG 107-LE
NVS 137-80GP SAVG 137-MC SAVG-137-IC SAVG 137-LE
NVS 155-80GP SAVG 152-MC SAVG-152-IC SAVG 152-LE
NVS 104-80MP SAVM 107-MC SAVM-105-IC SAVM 107-LE
NVS 137-80MP SAVM 137-MC SAVM-137-IC SAVM 137-LE
NVS 155-80MP SAVM 152-MC SAVM-152-IC SAVM 152-LE
SAVGR 137-MC SAVGR-137-H-IC
SAVGG 137-MC SAVGG-137-H-IC
SAVGG 152-MC SAVGG-152-H-IC
SAVGM 137-MC SAVGM-137-H-IC
SAVGM 152-MC SAVGM-152-H-IC
ALTERNATIVE FOR
NESCHEN INTERCOAT
NCG 104 CLFGUV-105-IC
NCG 140 CLFGUV-137-IC
NCG 155 CLFGUV-152-IC
NCM 104 CLFMUV-105-IC
NCM 140 CLFMUV-137-IC
NCM 155 CLFMUV-152-IC
ALTERNATIVE FOR
STRENGTH WEAKNESSPRODUCT LINE NEW PRODUCTS RANGE DID NOT MEET THE EXPECTATION
PREMIUM QUALITY HARD TO COMPETE WITH UNBRANDED PODUCTS
GOOD CHAIN OF CUSTOMERS SOME PRODUCTS ARE NOT MOVING
OPPURTUNITIES THREATSGROWING MARKET PRICE SENSITIVE ECONOMY
CROSS SELLING OPPURTUNITY COMPETITION FROM OTHER LOW COST PRODUCTSGLOBAL MARKETING EVENTS THAT CAN SUPPORT BRAND LACK OF BRAND AWARENESS
SWOT ANALYSIS
THANK YOU