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Interactive TVInteractive TV
1. Click 1. Click HEREHERE to start demo to start demo programprogram
2. Position program window 2. Position program window in white boxin white box
3. Go to next slide, the first of the 3. Go to next slide, the first of the presentationpresentation
Murugiah: x4758Murugiah: x4758
http://toocan.philabs.research.philips.com/misc/atsc/dase/ (dase/atsc-rules)dase/atsc-rules)
Interactive TV Interactive TV
Project Team:Project Team:
Alan GoldfineAlan GoldfineJohn BarkleyJohn BarkleyDoug WhiteDoug WhiteLen GebaseLen GebaseMichael KooMichael KooLynne RosenthalLynne RosenthalMark SkallMark Skall
Interactive TVInteractive TV
• TV and the Internet are each recognized as “a technology …TV and the Internet are each recognized as “a technology …that seems to change everything” (BW, Oct 4 ‘99)that seems to change everything” (BW, Oct 4 ‘99)
• Interactive TV is the convergence of TV and the InternetInteractive TV is the convergence of TV and the Internet
• Profound impact on Electronic Commerce expectedProfound impact on Electronic Commerce expected
• WebTV: 1 million subscribers, 350 hrs/wk of programmingWebTV: 1 million subscribers, 350 hrs/wk of programming
• AOLTV: projected 2 million subscribers in 2 yearsAOLTV: projected 2 million subscribers in 2 years
• ITL partnering to develop the standards required for the ITL partnering to develop the standards required for the success of Interactive TV success of Interactive TV
• Wireless phones do emailWireless phones do email
• Internet does broadcast radio and TVInternet does broadcast radio and TV
• Broadcast TV references links to Web pagesBroadcast TV references links to Web pages
Traditionally separate media are converging:Traditionally separate media are converging:
Interactive TVInteractive TV
Currently, for the viewer:Currently, for the viewer:
accessed separatelyaccessed separately}}TV:TV:
(non-interactive)(non-interactive)
OROR
Web:Web:(interactive)(interactive)
Interactive TVInteractive TV
With DASE/DDE, TV and Web are converging into a With DASE/DDE, TV and Web are converging into a singlesingle medium: medium:
DASE/DDEDASE/DDE
• An industry plan for an interactive TV applicationAn industry plan for an interactive TV application
• Developed here as a prototype for how EC applications Developed here as a prototype for how EC applications using DASE and DDE might appearusing DASE and DDE might appear
• EC application Web pages to use XMLEC application Web pages to use XML
Demonstration:Demonstration:
Interactive TVInteractive TV
DemonstrationDemonstration
Current production:Current production:
Web site with associated productsWeb site with associated products Golf matches on TVGolf matches on TV
Interactive TVInteractive TV
DASE/DDE: DASE/DDE: singlesingle medium medium
DASE/DDEDASE/DDE
Viewing experience dramatically Viewing experience dramatically enhanced: viewer becomes an enhanced: viewer becomes an
active participantactive participant }}
}}E-commerce dramatically enhanced E-commerce dramatically enhanced by enabling purchases from the by enabling purchases from the
comfort of one’s easy chaircomfort of one’s easy chair
Viewing ExperienceViewing ExperienceInteractive TVInteractive TV
• NewsNews• SportsSports• DocumentariesDocumentaries• How-toHow-to• GameGame
Genres most amenable to interactivity:Genres most amenable to interactivity:
Interactive TVInteractive TV
• chatchat• emailemail• backstory (prev. episodes, background backstory (prev. episodes, background
on a story, behind the scenes)on a story, behind the scenes)• buy stuffbuy stuff• story so farstory so far• more like/about thismore like/about this• story participationstory participation• story enhancementstory enhancement
Types of interactive enhancements:Types of interactive enhancements:
Interactive TVInteractive TV
Story ParticipationStory ParticipationInteractive TVInteractive TV
Winkey Dink and You Winkey Dink and You (1953-1957)(1953-1957)
Interactive TVInteractive TV
How are two separate media synchronized?How are two separate media synchronized?
Fundamental Convergence Question:Fundamental Convergence Question:
Interactive TVInteractive TV
• Sunday and Monday Night FootballSunday and Monday Night Football• player/team information relevant to each playplayer/team information relevant to each play• interactive game: “choose the ballcarryer” interactive game: “choose the ballcarryer” • request player/team statisticsrequest player/team statistics
• “ “Who Wants to be a Millionaire”Who Wants to be a Millionaire”• play along with the gameplay along with the game• special bonus questionsspecial bonus questions• audience pollsaudience polls
• No special receiver requiredNo special receiver required• Broadcast/Internet synchronization done by Broadcast/Internet synchronization done by
production teamproduction team• Open connections to Web servers maintainedOpen connections to Web servers maintained
Synchronization Examples: Synchronization Examples: Enhanced TVEnhanced TV
Game ParticipationGame ParticipationInteractive TVInteractive TV
• Wheel of Fortune, Jeopardy, MSBNC, Twenty One Wheel of Fortune, Jeopardy, MSBNC, Twenty One (among others)(among others)
• Play along with the game in the broadcastPlay along with the game in the broadcast
• Requires a WebTV receiverRequires a WebTV receiver
• Web page references sent in the VBI of broadcast Web page references sent in the VBI of broadcast processed by receiverprocessed by receiver
Synchronization Example: Synchronization Example: DDE (ATVEF: WebTV Plus)DDE (ATVEF: WebTV Plus)
Interactive TVInteractive TV
WebTV Program GuideWebTV Program GuideInteractive TVInteractive TV
Game ParticipationGame ParticipationInteractive TVInteractive TV
More like/about thisMore like/about this
Interactive TVInteractive TV
How-to Show
Interactive TVInteractive TV
Buy Stuff
Interactive TVInteractive TV
Production Tool ExampleProduction Tool ExampleInteractive TVInteractive TV
Interactive TVInteractive TV
Trigger DemoTrigger Demo
• WebTV Plus ViewerWebTV Plus Viewer
• Elementary tool for developing interactive content on a pcElementary tool for developing interactive content on a pc
• Allows content to be viewed on pc as it will be seen Allows content to be viewed on pc as it will be seen on TVon TV
Interactive TVInteractive TV DDE Testbed
Internet Content
Video
Encoder
Receiver
• Members include: Members include: ABC, CBS, IBM, Intel, Lucent, ABC, CBS, IBM, Intel, Lucent, Microsoft, NBC, Warner BrothersMicrosoft, NBC, Warner Brothers
• DASE (DTV Application Software Environment): DASE (DTV Application Software Environment): Standard for a platform independent, high-level Standard for a platform independent, high-level abstraction for integrating DTV and the Internetabstraction for integrating DTV and the Internet
• DASE specifies programming environment for DTV DASE specifies programming environment for DTV receiversreceivers
• Downloadable DASE applications portable across Downloadable DASE applications portable across different TV set topsdifferent TV set tops
Advanced Television Systems Committee (ATSC)Advanced Television Systems Committee (ATSC)
Interactive TVInteractive TV
Interactive TVInteractive TV
• Joint project with the High Performance Systems and Joint project with the High Performance Systems and Services Division (895)Services Division (895)
• Chair DASE Conformance Working Group where key Chair DASE Conformance Working Group where key players include: players include: ABC, Gateway, Microsoft, SunABC, Gateway, Microsoft, Sun
• Partner with Unisoft to develop conformance testsPartner with Unisoft to develop conformance tests
• Reference implementation for programming environment Reference implementation for programming environment
NIST’s Role in ATSC DASE:NIST’s Role in ATSC DASE:
• Members include: Members include: ABC, CBS, IBM, Intel, Microsoft, ABC, CBS, IBM, Intel, Microsoft, NBC, Warner BrothersNBC, Warner Brothers
• DDE (Declarative Data Essence): Standard for Internet DDE (Declarative Data Essence): Standard for Internet content and bindings to analog and digital streamscontent and bindings to analog and digital streams
• Declarative Content: HTML, CSS, ECMAScript, DOM, Declarative Content: HTML, CSS, ECMAScript, DOM, Triggers (for syncing the two mediums)Triggers (for syncing the two mediums)
• Stream Bindings: NTSC, IP Multicast,...Stream Bindings: NTSC, IP Multicast,...
Society of Motion Picture and Society of Motion Picture and Television Engineers (SMPTE):Television Engineers (SMPTE):
Interactive TVInteractive TV
Interactive TVInteractive TV
• Contribute text to specificationContribute text to specification
• Partner with Unisoft to develop conformance tests Partner with Unisoft to develop conformance tests
• Develop conformance tests for triggers and stream binding to Develop conformance tests for triggers and stream binding to integrate with existing Unisoft DDE element testsintegrate with existing Unisoft DDE element tests
• Develop prototype receiver testbedDevelop prototype receiver testbed
• Participate in Applications Data Essence (ADE) Study GroupParticipate in Applications Data Essence (ADE) Study Group
NIST’s Role in SMPTE DDE:NIST’s Role in SMPTE DDE: