Interactive Screen A. A Overview Copyright Legal Solution Structural Solution Audience Democratization Projects Adoption

Interactive Screen

A

AInteractive Screen

OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption

Broad Goals: To keep ideas free(12-bar blues)

To facilitate collaboration across space and time by eliminating transaction costs

To further facilitate the democratization of content production and distribution

AInteractive Screen

Specific Goals: To enable people to build a pool of content they can draw from in returnTo make that content searchable in a distributed way

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Creative Commons Highlights:

•A standard way to share content on the Net

•A way to make remixing and distributing content, easy and legal

•Written about in the NY Times, Wall Street Journal, Business 2.0, among many other publications

•4,000,000 web pages with Creative Commons licenses (text, audio, video, images) that can be shared or remixed by anyone, legally

•Content growth rate of 50% a quarter

•~$3.5 million in funding from the MacArthur Foundation, the Hewlett Foundation, the Omidyar Network Fund, the High Q Foundation, and the Center for the Public Domain to fulfill our mission

Creative Commons Highlights Continued:

•Integrated into MacBand.com, DMusic.com, Soundshelf.com, Archive.org, Garageband.com, Opsound.org, and MacJams.com, Soundclick.com, Movable Type, Openphoto.net, etc.

•Wired Magazine will release a Creative Commons sampling friendly CD in October 2004, including tracks from Chuck D, David Byrne, Gilberto Gil, Spoon, Thievery Corporation, Paul Westerberg, Cornelieus, and others. All tracks will be available for the public to remix (using software like GarageBand) and post to the Web for commercial or noncommercial use

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C

Challenges to the current copyright system:

Works are naturally copyrighted

Copyright is a bundle of rightsThere is no easy way to give some, or all of those rights away

Current climate hurts innovation

A

More challenges given new technologies:

Internet gives worldwide distribution

New software makes it easy to build on culture (Garageband, iMovie)

Current online distribution leaves terms-of-use vague

Current climate hurts innovation

A

C

C

Copyright

copy

distribute

display

perform

make derivatives

C

Copyright

copy

distribute

display

perform

make derivatives

C

Copyright

copy

distribute

display

perform

make derivatives

commercialnoncommercial

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Every Creative Commons licenses allows the world to distribute, display, perform, or webcast a work. In addition one may apply the following conditions:

Attribution

No Commercial UseNo Commercial Use

No Derivative Works

Share Alike

A

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

There are eleven total combinations.

A

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Answer three simple questions to choose a license.

A

Slide 13



Then, you’ll get a logo to put on your web page.

A



The logo links to the Commons Deed.

A



The Commons Deed links to the Legal Code.

A

In total, the license is a three Layer Interface:



A

Examples:

TO SHARE: Prelinger Archives

TO TRANSFORM: Justin Cone

A

Prelinger Archives

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The Corporation

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BusinessArtEducation/Research

Magnatune

Plum TV (localized content)



Opsound

QuickTime™ and aTIFF (Uncompressed) decompressor


PLOS



OCW

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Digital Junkyard



Youth Media

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A

rdf search engine:

the web

use google to find CC licensed content

A

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TIFF (LZW) decompressorare needed to see this picture.

RDF Search Engine



Mozilla Plug-in





tomQuickTime™ and a

TIFF (LZW) decompressorare needed to see this picture.

joe

“alien dog” remix

“alien dog”

“volcano”

jane

“volcano”remix

“have not”

“have not”remix

MIXTER: exposes connections between music and people.

A



Mixter

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Mixter



Mixter



Mixter



Mixter

4th Wall Films





Get Music:

GarageBandusers take Creative Commons licensed sound from the pool to remix

Benefits to the user:

More sounds to play with

Put Music:

GarageBand users use Creative Commons licenses to put music in the pool for others to share and remix

Benefits to the user:

Increased exposure

unmixed tracks

Supreme Court Audio

Apple Loops mp3s

Wired CD tracks

Creative Commons Open Sound Pool



Application Integration





*http://creativecommons.org/technology/embedding

File Embedding



Pulls info out of MP3 ID3 tag

Search Embedded Files

iRATE Radio Reads MP3 ID3 Tags







iRATE Radio Reads MP3 ID3 Tags

Tagging Tools

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4,000,000

A

•According to Yahoo!, one out of every 1,200 web pages has a CC license on it

•Google “creative” and we’re #2

•Google “commons” and we’re #1

Daily Requests (includes GIFs served from our site and other sites)

0

200000

400000

600000

800000

1000000

1200000

12/22/021/22/032/22/033/22/034/22/035/22/036/22/037/22/038/22/039/22/03

10/22/0311/22/0312/22/031/22/042/22/043/22/044/22/045/22/04

Date

Requests Per Day

1028% from Dec 02 until June 04(50% quarterly growth rate)

Google: Search on "This work is licensed under a Creative Commons license"

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

2/15/033/15/034/15/035/15/036/15/037/15/038/15/039/15/0310/15/0311/15/0312/15/03

1/15/042/15/043/15/044/15/045/15/046/15/04

Date

Page Hits

Google

1127% growth from Feb 03 to June 0452% quarterly growth rate

License Distribution via Yahoo! on March 31, 04100%=2953602 Linkbacks

3%7%

3%

23%

8%

38%

14%

0%

1%

0%

1% 2%

publicdomainattributionattribution-noderivativesattribution-noncommercial-noderivativesattribution-noncommercialattribution-noncommercial-sharealikeattribution-sharealikenoderivativesnoderivatives-noncommercialnoncommercialnoncommercial-sharealikesharealike

license distribution

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

attribution derivative works commercial use

97 percent require attribution

3 percent don't require attribution

67 percent don't allow commercial

33 percent allow commercial use

33 percent restrict derivative works

67 percent allow derivative works









DMusic



Garageband

MacBand

















CC Music Labels forming the IMCA (International Music Commons Association)

Telltale Weekly







Buzznet Photoblog



Indymedia Content Management Systems



Indymedia Content Management Systems



Winksite Moblogging



Biomed Central





Price of Loyalty Government Documents

Adobe XMP

License Innovations:

Recombo/SamplingRemix Ready

Sampling CompulsoryDeveloping Nations

iCommonsScience Commons

©

Creative ExperimentsCreative Experiments

Broad Goals: To keep ideas free(12-bar blues)

To facilitate collaboration across space and time by eliminating transaction costs

To further facilitate the democratization or content production and distribution

AInteractive Screen

Specific Goals: To enable people to build a pool of content they can draw from in returnTo make that content searchable in a distributed way

AInteractive Screen

©