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Interactive Marketing Proposal Consulting I Marketing I Management Braj Chaturvedi I adverteaze.com I [email protected] I braj.in I [email protected] I +91 9958166889

Interactive marketing

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Page 1: Interactive marketing

Interactive Marketing Proposal

Consulting I Marketing I Management

Braj Chaturvedi I adverteaze.com I [email protected] I braj.in I [email protected] I +91 9958166889

Page 2: Interactive marketing

Work on plan Concept Identity creation Content Communication Execution

WEB PRESENCEBRAND IDENTITY, VISIBILITY, AWARENESS

WEB PRESENCE :LANDING PAGE I CONTENT

ACTION ITEMS:

Page 3: Interactive marketing

INTERACTIVE ROADMAPDIGITAL I BRANDING I LEADS

Page 4: Interactive marketing

2.0 ECOSYSTEMIMPLEMENTATION SCOPE

SEO, SEM SMM, SMO, ORM Microsite Blogging UGC,

Community Vlog,Podcast Mobile Marketing Advergaming

Page 5: Interactive marketing

BLOG MARKETINGVISIBILITY, AWARENESS, ENGAGEMENT

BLOG MARKETING:BLOGGING I FORUM PARTICIPATION

ACTION ITEMS:

Page 6: Interactive marketing

SEO & SEMVISIBILITY, AWARENESS

SEO:ON PAGE I OFF PAGE

ACTION ITEMS:

Page 7: Interactive marketing

SMM & SMOINTERACTIVITY, ENGAGEMENT BRAND PROMOTION

SMM :SNS ENGAGEMENT

ACTION ITEMS:

Page 8: Interactive marketing

ORMINTERACTIVITYI ENGAGEMENTI I BRAND PROMOTION

ORM :FORUM I SNS ENGAGEMENT

ACTION ITEMS:

Page 9: Interactive marketing

EMAIL MARKETINGVISIBILITY, AWARENESS & LEAD GENERATION

EMAIL MARKETING:DATABASE I EMAILS

ACTION ITEMS:

Page 10: Interactive marketing

PAY-PER-CLICKLEAD GENERATION

PPCPLANNING I BUYING

ACTION ITEMS:

Page 11: Interactive marketing

Accomplishments of the month, and next month plan and other specifics measurability parameters identified during measurability implementation

MEASURELEAD GENERATION + SALES+ BRAND PROMOTION +ENGAGEMENT + BRAND RECALL + INCREASED SALES

Web PRESENCE

Time and effortrequired to update theweb pagesQuality and quantity ofarticles, blogNumber of commentsand downloads onarticles, blogTime spent on thewebsite and visitfrequency

EMAIL MARKETING

Email content anddesignQuality of landing pageContact establishedevery month andResponse rate andengagement

SEO REPORTING

SEO implementationprogress and organicrankings on majorsearch enginesWebsite traffic andconversion report.

PPC REPORTING

PPC implementationprogressThe conversion metricsanalysis and report

SMM REPORTING

Brand visibility indexwhich is sum total ofnumber of postings,number of blogs orforums whereparticipation is done,Content andengagement on variousform of content

Page 12: Interactive marketing

THANKS Braj Chaturvedi I adverteaze.com I [email protected] I braj.in I [email protected] I +91 9958166889