Intensive 3-day practitioner oriented course

Masterclass Art Finance & Collections15, 16 & 17 March, Hong Kong (during Art Basel)

Two world-class institutions, the Van Gogh Museum and the TIAS Business School join forces with Deloitte, ArtTactic and MasterArt to provide a unique international Master-class program for Art Finance & Collections in Hong Kong.

The art finance industry in China has huge potential to grow as a result of the top-down approach to build up closer cooperation between finance and culture. The strong credentials of art as an investment means creates a major motivation for the Chinese collectors and a dynamic force to lead forward the domestic art market. It is highly ex-pected that significant financial innovation will take place in the portfolio management around art and other collectible assets in the upcoming years.

The art investment business is a growing and rapidly developing sector of the economy. The growth in the art fund industry, using art as collateral, the development of indices and many online data sources, all provide a number of new services and products to the financial services industry.

The tendency towards a merging closeness between art community and portfolio man-agement professionals is an opportunity for the art finance industry.

This 3-day certified Masterclass will give you the opportunity to learn about this creativenew industry and how these changes will let you better understand the context in whichyou can build up your collection or improve the way that you do business with yourclients. Understanding the art investment market is an essential part of today’s serviceoffering in wealth management and private banking.

OverviewThere is an increasing demand for art-related services. The Masterclass Art Finance & Collections offers financial professionals in private and wealth management, collectors and those working in the art industries, a unique overview of the latest trends and developments and of products and services currently available in the art market. Understanding the valuation of fine art is important for insurance, art-backed lending, as well as inheritance estate planning purposes.- What risks should be considered?- How are the returns from investing and collecting measured form both a financial and an emotional point of view.- How does fine art compare to other alternative assets, such as photography, prints, violins, wine and precious metals?- What is today’s role and influence of world-class museums in the world of art finance?- What is the difference between a private collection and a museum?- How can collections and museums collaborate to keep art accessible to the audience and preserve it for the future?

StructureThis 3-day Masterclass is an interactive Masterclass with theory, case studies and input from practitioners on the subject. Recent developments will be discussed and how this is impacting private banking, wealth man-agement services and the art world as a whole. Practitioner oriented, with a roundtable dinner at an exclusive location and a visit to one of the world’s leading Art Fairs (Art Basel Hong Kong), the Masterclass provides a unique setting to learn about the development in art business.

Academ

y

Program Style- The program is open to an exclusive group of 15-20 participants.- The course will be held over 3 consecutive days.- Included in the course is a roundtable evening dinner with a guest speaker from the art market industry.- A guided visit to Art Basel Hong Kong will take place.

Why should you attend? - Enhance your personal reputation through enhanced knowledge in a highly reputable, cultural area of expertise.- Improve the advice you give and your conduct with clients.- Become an expert on behavioral and financial aspects of trading and collecting fine art.- Obtain understanding of collection management and ancillary interests of creating a collection.- Get a preview in the development of the financial and the art world.- Relationship building: Bringing you closer to your clients by understanding their personal and financial needs.- Gain the competitive edge by increasing your knowledge in this specialized and niche area of art-finance.

Who should attend?- Professionals with an undergraduate degree- Senior investment staff- Wealth Managers and Portfolio Managers- Financial services professionals- Family Offices- Trustees- Advisors, consultants, and art valuation experts- Managers in the arts and entertainment industries

FacultyDr. Rachel A. J. Pownall is a Professor in Art Finance at TIAS Business School and Maastricht University. She is an expert in the area of Art Finance and has published widely on the subject of Art as a Financial Investment, Art as Collateral, and Art Price Indices. She also teaches at Sotheby’s Institute of Art Business in London, and the Luxembourg School of Finance.

Mrs. Eva Schieveld is the Board Secretary of the Van Gogh Museum Amsterdam. She graduated in Law and Heritage Studies (cum laude) at the University of Amsterdam. She came to the Van Gogh Museum bringing business experience in many cultural organi-sations. Her expertise is particularly on the business side like finance, governance, (cultural) brand management, commercial endeavors and (new) business development.

Guest LecturersMr. Adriano Picinati di Torcello is a director within the advisory and consulting department of Deloitte Luxembourg and has over 15 years of professional experience. Adriano has a degree in business sciences and finance, as well as an MBA and an M.Sc. in banking and finance. He is in charge of coordinating art and finance activi-ties within Deloitte. Mr. Anders Petterson is the Founder and Managing Director of ArtTactic. He has a CEMS in Management from the London School of Economics and Hochschule St.Gallen, Switzerland. In 2000 he founded ArtTactic, an art market research and art market education company. He runs courses and seminars on the art market and col-lecting art for both financial institutions and individuals. He has also been working as a consultant for Arts & Business in London since 2002, and currently acts as an advisor to a number of companies on art business related issues.

CertificationUpon successful completion of the course, participants will receive a certificate granted by the VGM-TIAS-Academy.

Practical information Location: Hong KongDate: Sunday 15th Monday 16th & Tuesday 17th March 2015Schedule and location to be announced after registration.Price: EUR 3.000 ( approx. HKD 30.000 | USD 3.840 | RMB 23.640)*Language: The Masterclass is taught in English. If simultaneous translation is preferred, please contact us to discuss the possibilities.Registration: Ting Jiang, t.jiang@tias.edu, +31 13 466 39 53

What will you learn?

Since the financial market and the art sector have started to grow closer, and China’s influence in the art market has been increasing, we aim to start a dialogue in which old and new standards in both fields will be topics of discussion. Following this interactive three-day Masterclass will give you the skills and expertise to give advice and consult on the art market industry, from both a financial and collection perspective.

You will learn about the art market industry, gain knowledge on the history, development, and range of alternative types of exotic and emotional assets. Online data is now widely available to assess the value of art and artists over time. Which databases are available? How reliable are the data and the indexes constructed to follow changes in art prices? The development of financial products, funds specializing in fine art, the use of art as collateral and art derivatives are all developments which are changing the shape and structure of the art market.

You will gain a thorough understanding of the tools and techniques currently available to estimate and interpret the risks and returns of art finance related products. Whether interested in investing in art for financial gain, or understanding the market and products on offer to meet clients’ needs, this course will provide you the essential information and knowledge to help understand the mirage of products currently on offer.

Expertise from Van Gogh Museum is used to emphasize the interests of a collection. You will learn the differences between build-ing a private collection and a museum, how museums and collectors can collaborate to keep art accessible to the public. Herein many experiences and issues will be shared. Furthermore there will be spoken about the history and the current policies of the museum in terms of building a collection. What strategies exist here in both the short and long term and how does it contribute to the value of a collection.

Both the rational, academic approach to value and the emotional, creative approach to art collections will find a balanced place during the intense three-day Masterclass. Through the use of lectures, cases and discussion, participants will be actively encour-aged to engage in this new and exciting area of the economy.

* Preferred currency for the participation fee is euro.

The schedule of Masterclasses in Beijing, Shanghai and Seoul are to be con-firmed. If you prefer any of the above locations, please closely follow our news.

Special thanks to the venue sponsor and our partners: The Consul-General of the Netherlands in Hong Kong, Deloitte Luxembourg, ArtTactic and MasterArt.