© 2020 SDL© 2020 SDL1

Intelligent Content in 2020 and Beyond

© 2020 SDL

• Arpita Maity

• Joe Pairman

• Chris Chrcek

• Arno van Nijnatten

Speakers overview

2

Host: Arjen van den Akker

Speakers:

© 2020 SDL

Acceleration – Challenges and Opportunities

3

• Non-linear journeys• Peers and influencers• Attention spans• Media and channel

preferences• Values and expectations

• Economic hit• Business disruption &

continuity • Importance of global

audiences

• Always-on, agile processes• Automated, intelligent

workflows• Cloud adoption• Data-driven decisions

• Volume, format, media• Consistent digital experiences• Content impact and relevance• Content security and compliance

External Internal

Economy & Growth Consumer Changes Digital Transformation Digital Content

© 2020 SDL

Content Challenges

FRAGMENTATION

QUALITY

VOLUMEComprehension

Findability

Creation

Compliance with standards

Consistency of message

Relevancy

Manual discrete processes

Multiple stakeholders

Content silos

© 2020 SDL© 2020 SDL

In your work life, what is the biggest challenge you face?

Increasing content volumes

Quality and consistency of information

Fragmentation of processes and content silos

© 2020 SDL© 2020 SDL

Intelligent Content

Structured Atomic Format FreeSemantically

RichTech

Connected

© 2020 SDL

SDL Tridion capability timeline

FluidInformation

Intelligent Content with Linguistic AI

Documents

MS Word Framemaker,

PDFXML tools, DITA CCMS

Headless / Omnichannel

Conditional Content

Taxonomy

Semantically enrichedUnstructured Highly structured

Unstructured Semi structured Semantically enriched

WebStatic HTML Dynamic Web -

CMSMobile

Headless / OmnichannelAppsPersonalization

© 2020 SDL

Hot off the press – Forrester Intranet Platform Wave

“SDL’s market maturity is reflected in strengths that few other vendors can claim, particularly its overall repository services, structured approach to content authoring, information architecture, developer support, and relatively mature use of AI. “

8

© 2020 SDL

Forrester Agile CMS NowTech report

9

© 2020 SDL

Connect 2019 Recap

Released v14

• Unified collaboration across the enterprise

• Advanced governance features

10

Upcoming v9.5 release*

• Revamped user experience

• Ecosystem enabler

* Expected: end of Aug

© 2020 SDL

The road ahead – SDL Tridion

11

Cloud enhancements

Headless capabilities

Linguistic AI & semantics

Technology ecosystem

Security

Focus on business productivity

& continuity

© 2020 SDL

The vision for SDL Tridion

External contentRich media / DAM

Syndicated data feeds Legislation and regulation

Data SourcesEnterprise taxonomy

Knowledge graphCRM, PLM, commerce, …

DocumentsMS SharePoint

Cloud File sharingDocument management system

Contextual deliveryConversational UX/chatbots

Contextual guidance

Web delivery & searchIntranets / Extranets / Websites

Knowledge portalsMobile AppsSmart

tagger

Bot connector

Automatedlinks

Orchestration / smart router

Impact analyzer

SEMANTIC LAYER

- knowledge graph & tools -

Reuse analyzer

Automatedoutput

© 2020 SDL

Linguistic AI & Semantics

Cloud

Integrations

Productivity Automation

User Experience

Discussion Topics

© 2020 SDL© 2020 SDL

SDL Connect 2021

• All sessions in have been recorded• Look back at any of the sessions from this

series

• March 2-3, 2021• Santa Clara, CA

SDL.com/connect

SDL.com/reconnect

Stay Connectedwww.sdl.com/community

© 2020 SDL

SDL (LSE:SDL) is the intelligent language and content company. For over 25 years we’ve helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide.

Are you in the know? Find out why the top global brands use SDL at sdl.com. Follow us on Twitter, LinkedIn and Facebook.

Copyright © 2020 SDL plc. All Rights Reserved. The SDL name and logo, and SDL product and service names are trademarks of SDL plc and/or its subsidiaries, some of which may be registered. Other company, product or service names are the property of their respective holders.