1. AGENDA1. Open Innovation (OI) 2. OI & IP3.
Appropriability Advantage 4. Take-Aways
2. 1. OPEN INNOVATIONKEY IDEAS 3. TWO MAIN IDEAS ABOUT OI 1) Not
all smart people work for me2) My company mightnot be the best
tocarry on a project 4. 2. OPEN INNOVATION& INTELLECTUAL
PROPERTY 5. So, Henry: tell us is IP a concern? Courtesy of
reportonbusiness.com 6. OI & IP: Why should we care1. Open
Free2. Align Business Models3. Rules of the game throughout an
interaction, alliance, tech transfer 7. 3. BUILDING CONDITIONS
FORAPPROPRIABILITY ADVANTAGE 8. WEST COAST vs. EAST
COASTAPPROPRIABILITYUSER-LEDINNOVATION 9. Conditions for
AppropriabilityWe define appropriability advantage as actors
ability to outperform competitorsin terms of taking possession of
and extracting value from knowledge andtechnology for productive
activities.Alberto Di MininDries Faems 10. THREE DIMENSIONS 11.
DIMENSION 1. Managing tensions betweenTechnological Integration and
IP Fragmentation New product development asks for theintegration of
many different technologies fromdifferent domains Firms engage in
collaborative transactions withexternal partners to bring together
the necessarytechnological assets and skills Dense web of
overlapping IPRs are becoming the norm instead ofan exception
Different actors use their IPRfor different reasons 12. DIMENSION
2. Increasing Return on IP Investment The application, maintenance
andenforcement of intellectual property alsotriggers substantial
costs The legendary Rembrandts in the attic,waiting to be exploited
for competitiveadvantage (rather than for profit) New tricks to
extract more value 13. DIMENSION 3. Organizing IP Implementation
Establishing routines to effectively implement IP-based strategies
Bringing together of different business functions(i.e. technical,
legal and managerial) in order tobe on top of IP-related
opportunities or toneutralize potential threats. Lack of
consolidated guidelinesregarding the positioning ofIP
responsibilities within firmscorporate structure 14.
Appropriability Advantage: Open Innovation and Intellectual
Property4. TAKE THESE AWAY 15. Courtesy Daily Telegraph 16.
Appropriability is about Connecting the DotsStrategic
IntegrationIntegrationOrganizationalof IP assetsIntegration 17. DO
NOT MISS: CALIFORNIA MANAGEMENT REVIEWSPECIAL ISSUE ON IP
MANAGEMENT AND PRACTICES (SUMMER 2013)A. Di Minin & D. Faems
(Eds.)Appropriability Advantage: Open Innovation and Intellectual
PropertyTHANK YOU FOR YOUR ATTENTION
