GeistiGes eiGentum | RankinG & analyse

SchoenherrEvaluation: this practice ranks among the leading firms in IP and competition law and is frequently rec-ommended in the field of patent law. In the market Schoenherr’s IP practice is known as “The top dog in IP” and “The absolute number 1 in trademark law” in Austria. There is arguably no other firm that matches Schoenherr in terms of experience and width. The IP

practice has a vast amount of self generated busi-ness and some say that it’s a boutique within the firm. In this context, for example, the practice holds the largest trademark administration by far of all law firms. However, in recent years it has also intensified cooperation with the banking practice, for example in the acquisition of trademark rights as collateral for financing and restructurings.

Strengths: Most experienced practice in the mar-ket, academic funding.

Possibilities for development: : Naturally Schoen-herr combines all superlatives in the Austrian IP market already for a long time. Indeed, the practice has reached a point at which it can hardly expand further. In this respect, intensifying cooperation with other practices within the firm seems a logical step as well as strengthening the new generation of lawyers.

Frequently recommended: Dr. Guido Kucsko (“classic IP lawyer, very strong academic back-ground”, “an eminent authority on copyright law”, “a leading figure in trademark, competition and design law”, competitors) Prof. Dr. Christian Hauer (“An elder statesman in trademark and competition

intellectual propertytranslated article – the original article “Geistiges Eigentum” was published by Juve in July l August l 2013 issue.

32 JUVE | Juli August 2013

GeistiGes eiGentum | RankinG & analyse GeistiGes eiGentum | RankinG & analyse

law”, “outstanding in food law, always goes to any extremes” competitors), Dr. Christian Schumacher

Practice areas: : A wide IP practice with focus on trademark, design and unfair competition as well as copyright and patent law (patent infringement pro-ceedings); In addition, international trademark ad-ministration (approximately 20.000 trademarks), IT/data protection law; Project-oriented collaboration with the firm’s M&A and banking practices; Sector focus on Health Care and Pharmaceuticals (origina-tors) food industry, consumer goods industry, banks, insurance, among which Austrian as well as interna-tional clients in equal measure. (2 equity partners, 1 salary partner, 2 attorneys, 4 associates)

Clients: Red Bull ongoing in trademark law, among other things the protection of abstract color trade-marks and the enforcement of claims across Eu-rope; Procter & Gamble, Frey Wille ongiong in prod-uct piracy; trademark administration among other things for Vivatis/Maresi, Lallemand, OMV, Uniqa, Frey Wille, Deutsche Telekom.

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