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Merging Content Development with the Localization Process. November 19, 2003

Integrating

with

Language

Words

Grainne MaycockTina Smith

Introductions

Moravia WorldwideAxiom Creative Consulting

1) Axiom Company Background

2) Moravia Company Background

3) Defining the need within your organization

4) Integrating Content Development & Localization

- Step 1: Identifying Integration Points

- Step 2: Defining the Integrated Process

- Step 3: Ensuring Successful Implementation

5) How the Integrated Process Delivers to Clients

6) Questions & Answers

Agenda

Axiom Company Background

20 years of technical communications experience

Specializing in corporate marketing, training and

Technical Communications

Creative Consulting

Managed Service Solutions

Moravia Worldwide Background

Full Service Localization company founded 1990Global locations and Eastern European HQPrivately owned with no mergers or acquisitionsTesting, Engineering, Project Management in HQTranslation in-countryConsulting: Ireland, US, EuropeStrategic partnerships:

AxiomSegue

Defining the need within your Organization

Do you have one or more of the following?Large content creation requirements (help, web etc)Need to localize that content?Pressure to do more development and localization with fewer resources?

Defining the need within your Organization (cont'd)

Do you have one or more of the following?Pressure to reduce cost of development and localization and reducing rates not enough?Staff hiring freeze?If yes, then integration and outsourcing could be key

What will we cover?

Identifying the integration points for development and localizationDefining the integration processEnsuring a successful outcomeBenefits: time to market and costExamples relevant to you Questions & Answers

Integrating Content Development and Localization

A solutions-based, cost-effective approach to create the highest quality multilingual deliverables

Step 1: Identifying Integration Points

Respond to project requestAnalyze project with client interviewDevelop integrated response

Develop Project Definition DocumentDefine project deliverables, schedules, and resourcesEstablish roles and responsibilities

Identify any tailored reports for customerFinancial-based reports to show cost savingsConsulting-based reports to illustrate process improvements and time-saving recommendations

Identifying Integration Points (cont’d)

Customer-Tailored Financial ReportsBurn-line reports to see trends in spending and forecast purchase order usage rates and datesActual spend reports to track invoice-based spending by job category and spending vs. quarterly budget

Customer-Tailored Consulting ReportsStatus reports for a high-level look at program elementsIssues reports that use at-a-glance graphics to show project health

Step 2: Defining the Integrated Process

Collaborate on combined development cycle Schedule project kick-off meetingAddress scope, expectations, resources, and budgetIncorporate localization processes early in content development to deliver proactive, cost-effective solutions

Develop tiered master scheduleIdentify alpha, beta, and final development and reviewsMap out milestones, including status meetings and handoffs for content development and localization

Use integrated process to analyze, update, and archive as the project progresses

Sample Life-Cycle

Defining the Integrated Process (cont’d)

Localization

Content Development

Beta Development

Gold Master Development

Alpha Development

Hand-Off to Moravia

Localization of all Customer Content

Hand-Offto Customer

Step 3: Ensuring Successful Implementation

Implement the integrated solutionUse status meetings to proactively keep project on-trackDeliver joint status reportsUse tools to track implementation of project

Conduct post-project reviewDiscuss successes, opportunities, and best practices, with internal and external teamCollaborate with team to capture valuable feedback

Archive results

How the Integrated Process Delivers to Clients

Less “touch points” for the client during the project, saving time and resources

Decreased learning curve for the localization team,

as they have been involved from the beginning of

the projectProactive and cost-effective handling of localization issues during content development instead of afterward

How the Integrated Process Delivers to Clients (cont'd)

Integrated localization for smooth handoffs throughout project versus one bulk handoff of content

Active project management from both teams during entire process provides solid and professional communication

How the Integrated Process Delivers to Clients

RESULT:

Increased efficiencies and decreased time to market

Questions?