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Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU University Amsterdam

Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

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Page 1: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Integrating Social Web & TV with help of semantics

Lora Aroyo & Guus Schreiber Computer Science

VU University Amsterdam

Page 2: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Semantic Web @ VU Amsterdam

•  40 people, two groups: Web & Media (Schreiber), Knowledge Representation & Reasoning (van Harmelen)

•  A few ongoing projects: –  europeana.eu: EU culture portal –  NL projects on access to cultural heritage: CHIP,

Agora –  EU NoTube: Web & TV semantic integration –  PrestoPrime: user-generated annotations and

content for TV archives –  EU LarKC: platform for massive distributed

incomplete reasoning

Page 3: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

The Linked Data Web: typed resources and links

URL URL

Web link

ULAN

Henri Matisse

Dublin Core

creator

Painting “Woman with hat

SFMOMA

Page 4: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Architecture of a Linked Data application

Web pages, databases collections, tables,

converters scrapers

RDF store

RDF files

RDF query & inferencing

Application

Page 5: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU
Page 6: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Demo using linked data (RPI, Hendler)

Page 7: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU
Page 8: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

The power of simple alignments “Tokugawa”

SVCN period Edo

SVCN is local in-house ethnology thesaurus

AAT style/period Edo (Japanese period) Tokugawa

AAT is Getty’s Art & Architecture Thesaurus

Page 9: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

http://e-culture.multimedian.nl/demo/search

Page 10: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Europeana Thought Lab cloud

Page 11: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

From metadata to semantic metadata

1. Make vocabulary interoperable

2. Align metadata schema

3. Enrich metadata

4. Align vocabulary

SKOS EDM

Page 12: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Enriching the metadata

Page 13: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Resulting semantic annotation

Page 14: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Learning vocabulary alignments

•  Example: learning relations between art styles in AAT and artists in ULAN through NLP of art historic texts –  “Who are Impressionist painters?”

Page 15: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU
Page 16: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Personalized Rijksmuseum

•  Interactive user modeling

• Recommendations of artworks and art topics

Page 17: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Mobile museum tour

Page 18: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Video tagging games

Page 19: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU
Page 20: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

NoTube slogan: Putting the user back in the

driving seat

Observations: •  Personalized services are now common •  But: user data is still under control of

separateapplications •  Result: user is faced with multitude of

distributed personal data, hidden in tons of inaccessible cookies

Page 21: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU
Page 22: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

NoTube building blocks (1)

1. TV metadata services EPG metadata grabbers – from 170+ channelsr (issue: channel URLs) – metadata format⎝TV Anytime – real‐time service05‐06 May 2010NoTube 1st

review20Building blocks: 2. Metadata enrichment

Add links to external Web vocabularies and repositories: Lupedia service

Page 23: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

NoTube building blocks (2) 3. Linked Open Data for TV

–  Access services to major vocabularies –  Alignment services between major vocabularies,

where needed (e.g. genre typologies) 4. User activity streams

–  Standard for activity stream representation •  based on Open Social

–  Access services to activity streams •  YouTube, Twitter, ....

–  Trusted access to “friend” information •  implementation of standard like OAuth 2.o

Page 24: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

NoTube building blocks (3)

•  user profiling• Services for generating user preferences – “Beancounter” – abstractions from activity stream• User‐model representation based on FOAF05‐06 May 2010NoTube 1st review24Building blocks: recommenders• Collaborative recommenders – preferences of friends• Content‐based recommenders – program about Alma Mahler⎝program aboutWalter Gropius • Experiment with mix of these recommenders

Page 25: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

Usage scenario & demo

Page 26: Integrating Social Web & TV with help of semanticsguus/talks/10-euscreen.pdf · Integrating Social Web & TV with help of semantics Lora Aroyo & Guus Schreiber Computer Science VU

A world of opprtunities is opening!

Thenk you Questions?