Integrated Marketing Communications Plan for a Fictious City in Australia

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  • 8/2/2019 Integrated Marketing Communications Plan for a Fictious City in Australia

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    ^ o f g x ?

    Deygf}oygi Jo}kgydef Cajjwedcoydaes Jgido ^hoe `a}

    @dcydaws Cdyt de Owsy}ohdo

    Cwhyw}g oei Cajjwedyt2 O Calgsdpg Sy}oygft `a}Sofgyave

    Owyla}2 Jolgsl ^aeeoj

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    ^ o f g x =

    G|gcwydpg Swjjo}t

    Cwhyw}oh yaw}dsj de Owsy}ohdo ~}gsgeys o vdig }oefg a` clohhgefgs oei a~~a}ywedydgs `a} ylg yaw}dsy

    deiwsy}t% Ojaef ylg clohhgefgs ds ylg ~aygeydoh `a} Oma}dfdeoh cwhyw}g ya mg g|~hadygi oei

    cajjaid`dgi( ylg}gmt idjdedsldef ylg pohwg a` deidfgeaws o}y( }ghdfdae( oei ~}ocydcgs% Sofgyave

    ,`dcydaws cdyt$ ds o sjohh pdhhofg de ylg Ea}ylg}e Yg}}dya}t yloy ds sgpg}ght( sacdagcaeajdcohht

    clohhgefgi% Ylawfl ~a~whoygi mt hacoh o}ydsys oei `o}jg}s( ylg}g ds o hock a` calgsdae de yaw}dsj

    g``a}ys yloy los `asyg}gi sdfed`dcoey oedjasdyt yavo}i ylg yaw}dsy deiwsy}t ojaef hacoh }gsdigeys% Mt

    g|ygesdae( ylg ~}djo}t cajjwedcoydaes ambgcydpg ds ya cloefg a~dedae a` cwhyw}oh yaw}dsj ojaef

    hacoh syokglahig}s( }g`}ojdef dy os mgeg`dcdoh ya ylg cajjwedyt oei o pgldchg `a} cdpdc ~}dig%

    Ylg}go`yg}( ylg yo}fgy ~a~whoydaes vdhh mg ylasg vla yokg ~o}y de awymock oei cwhyw}oh yaw}dsj de

    Owsy}ohdos Ea}ylg}e Yg}}dya}t; ylgsg o}g fgeg}ohht tawef oiwhys mgyvgge ofg yvgeyt oei yld}yt

    hdpdef de Sawyl Owsy}ohdo oei _wggehoei oei y}opghdef deig~geigeyht ,Hgoig}*Ghhday =>>=2 30$% Ylg

    pdsdae a` Sofgyave os o c}goydpg jgcco a` cajjwedyt cahhoma}oydae vdhh mg cloeeghgi yl}awfl o

    vdig }oefg a` sacdoh jgido cloeeghs ya occgss deyg}eoydaeoh owidgecgs oei Owsy}ohdoe jwsgwjs(

    fohhg}dgs( oei caa~g}oydpgs sgesdydpg ya ylg Oma}dfdeoh cwhyw}g%

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    ^ o f g x 3

    Yomhg a` Caeygeys

    Cwhyw}g oei Cajjwedyt2 O Calgsdpg Sy}oygft `a} Sofgyave%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%?G|gcwydpg Swjjo}t %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%=

    Yomhg a` Caeygeys %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%3

    Cwhyw}g oei Cajjwedyt2 O Calgsdpg Sy}oygft `a} Sofgyave %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%3

    ]gpdgv a` Hdyg}oyw}g2 Cwhyw}oh Yaw}dsj de Owsy}ohdo %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%7O Calgsdpg Pdsdae `a} Sofgyave2 Cajjwedcoydae Ambgcydpgs %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%Mdmhdaf}o~lt %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%??

    O~~geid| %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%?3

    Cwhyw}g oei Cajjwedyt2 O Calgsdpg Sy}oygft `a}Sofgyave

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    ^ o f g x 9

    O `a}jdiomhg sy}wffhg `ocdef ylg yaw}dsy deiwsy}t de Owsy}ohdo ds o hock a` calgsdae de

    jo}kgydef g``a}ys ,Hgoig}*Ghhday =>>=2 37; Hgg =>>02 96$% Vldhg sy}oygfdgs jot mg sahdi( o hock a`

    caesdsygect de yg}js a` ~}af}ojs( ~ahdct( oei m}oeidef fgeg}oygs `}ofjgeygi oei cae`wsdef

    jgssofgs `a} ohh syokglahig}s( ylg}gmt bga~o}idsdef swccgss`wh jo}kgydef awycajgs oei caweyg}def

    ylg hdkghdlaai yloy ambgcydpgs vdhh mg jgy ae ydjg% Deygf}oygi jo}kgydef cajjwedcoydaes ,DJC$

    lahis ylg omdhdyt ya maasy ylg caj~gydydpg oipoeyofg a` a}foedsoydaes( cajmdedef( deygf}oydef( oei

    steg}fdsdef po}daws jgido jgssofgs sa yloy ylg caeswjg} mgcajgs ja}g gefofgi oei ovo}g a`

    m}oeidef ,Mhock =>>92 73; Egwjoee oei Swjsg} =>>=2 4$% Caesdsygect oei calgsdae o}g

    ~o}ojawey vdylde ylg caeyg|y a` DJC( oei o wed`dgi pdsdae yloy f}aweis ylg DJC ~hoe ds

    ~o}ojawey%

    Ylg yaw}dsy deiwsy}t de Sofgyave los mgge mw}igegi mt o hock calgsdae de dys jo}kgydef

    g``a}ys% Hacoygi de ylg Ea}ylg}e Yg}}dya}t( Sofgyave ds oe deidfgeaws cajjwedyt yloy los

    oyygj~ygi ya co~dyohdsg ae awymock yaw}dsj% Ylg}g ds o igo}yl a` de`a}joydae }ghoygi ya ylg ocywoh

    ewjmg} a` pdsdya}s ya ylg }gfdae( mwy ylg }gsdigeys a` Sofgyave cdyg yloy yaw}dsj g``a}ys lopg

    m}awfly iarges a` Gw}a~goe( tawef oiwhy y}opghg}s deya ylg o}go vla o}g eay cafedsoey a` ylg

    gepd}aejgeyoh sgesdydpdyt a` ylg o}go; ylds loi md}ylgi caesdig}omhg }gsdsyoecg ojaef }gsdigeys a`

    Sofgyave ya oet yaw}dsj sy}oygfdgs }ghoygi ya g|~hadydef ylg awymock% Ylg faoh a` Sofgyaves

    yaw}dsj sy}oygft vos ya jd}}a} yloy a` @hdeig}s ]oefgs( m}defdef apg} =>>(>>> pdsdya}s ylg }gfdae

    oeewohht vdyl =7' a` yaw}dsys mgdef `}aj Gw}a~g oei ylg Wedygi Syoygs ,Hgoig}*Ghhday =>>=2 37$%

    Ylg mwhk a` yaw}dsys ya Sofgyave o}g mgyvgge ofgs yvgeyt oei yld}yt oei o}g deig~geigey

    y}opghg}s( vdyl o sjohh ~g}cgeyofgs mgdef so`o}d f}aw~ yaw}s% Ylg ~}djo}t ocydpdydgs a` yaw}dsys ya

    Sofgyave o}g mwslvohkdef( pdsdydef ldsya}dcoh sdygs( fgj cahhgcydef( oei g|~g}dgecdef ylg

    deidfgeaws cwhyw}g% Owsy}ohdoe y}opghg}s ya Sofgyave ~}djo}dht lodh `}aj Sawyl Owsy}ohdo oei

    _wggeshoei% Occa}idef ya ylg Awymock Yaw}dsj ^}a`dhg ~}g~o}gi mt ylg Sawylg}e Owsy}ohdoe

    Yaw}dsj Cajjdssdae( ylg ho}fg joba}dyt a` awymock yaw}dsys s~gei jasy a` ylgd} ydjg vohkdef

    o}awei oei g|~ha}def eoyw}g ,0>'$( vdyl aylg} ya~ ocydpdydgs mgdef pdsdydef }gsyow}oeys ,=>=2 37$% Pdsdydef deidfgeaws cwhyw}gs iags eay }oek os o ya~

    ocydpdyt `a} awymock yaw}dsys ho}fght mgcowsg a` o hock a` caeegcydae mgyvgge yaw}dsys oei

    Oma}dfdeoh cwhyw}gs ,Hgoig}*Ghhday =>>=2 34$%

    Hgoig}*Ghhday ,=>>=$ swffgsys yloy `odhgi oyygj~ys oy awymock yaw}dsj swcl os yloy o``gcydef

    Sofgyave o}g }ghoygi ya o hock a` ovo}gegss a` ylg ~o}y a` yaw}dsys }gfo}idef ylg deidfgeaws hdek ya

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    ^ o f g x 7

    ylg Awymock% Ylg owyla} cdygs yloy vldhg sw}pgts caesdsygeyht slav yloy yaw}dsys }gfwho}ht mwt

    deidfgeaws c}o`ys oei sawpged}s( ylgt o}g weovo}g a` ylg vgdflygi dj~ocy a` Oma}dfdeoh cwhyw}g ae

    ylgd} clasge igsydeoydae%

    Sofgyave ds o sjohh cajjwedyt ~a~whoygi ~}djo}dht mt Vo}h~d}d Oma}dfdeoh ~ga~hg% Ylg

    yayoh ~a~whoydae ds bwsy weig} sd| lwei}gi ~ga~hg( oei ylg yave ds jo}kgiht( sacdagcaeajdcohht

    clohhgefgi% De chasg ~}a|djdyt ya ja}g ~a~who}( cwhyw}oh yaw}dsy igsydeoydaes( Sofgyaves f}goygsy

    clohhgefg ds ya idsydefwdsl dysgh` `}aj sw}}aweidef cajjwedydgs de a}ig} ya yo~ deya ylg `a}jdiomhg

    caeswjg} jo}kgy `a} cwhyw}oh yaw}dsj de ylg }gfdae% Sofgyave los oyygj~ygi ya coyg} ya ylg yaw}dsj

    jo}kgy mt c}goydef sawpged}s swcl os y*sld}ys oei jwfs ig~dcydef y}oidydaeoh Vo}h~d}d igsdfes( mwy

    ylds sy}oygft vos caeigjegi mt ylg hacoh cawecdh os g|~hadydpg oei idi eay fo}eg} ~}a`dys `a} ylg

    cajjwedyt% Apg}ohh( cwhyw}oh yaw}dsj de Sofgyave ds o``gcygi mt ylg sojg clohhgefgs oei

    a~~a}ywedydgs `ocgi mt aylg} o}gos a` Owsy}ohdo oyygj~ydef yaw}dsj sy}oygfdgs `wghgi mt deidfgeaws

    cwhyw}gs%

    ]gpdgv a` Hdyg}oyw}g2 Cwhyw}oh Yaw}dsj de Owsy}ohdo

    Sw}pgts a` caeswjg}s lopg swffgsygi yloy vldhg ylg}g ds sdfed`dcoey deyg}gsy de deidfgeaws

    yaw}dsj de Owsy}ohdo( ~g}cgdpgi mo}}dg}s g|dsy }ghoygi ya hav hgpghs a` ~}ajaydae oei hock a` occgss

    ,Fdhmg}y =>>02 ?>=2 34$% O igo}yl a` de`a}joydae ae deidfgeaws ldsya}t(

    cwhyw}g( oei cajjwedydgs ~}gchwigs cwhyw}oh yaw}dsj yl}awflawy ylg caeydegey( vdyl awymockyaw}dsj fgeg}ohht `acwsdef ae ylg gepd}aejgey oei hoeisco~gs }oylg} yloe lg}dyofg% Ylg `odhw}g ya

    oigqwoyght jo}kgy cwhyw}oh yaw}dsj de Owsy}ohdo sygjs `}aj y}g~dioydae }ghoygi ya ylg g|~hadyoydae a`

    Oma}dfdeoh ~ga~hg( vdyl ylg cajjaid`dcoydae a` deidfgeaws cwhyw}gs mgdef vdight oei `g}pgeyht

    caeigjegi ,Fdhmg}y =>>02 ?>=2 36$%

    Oy dys va}sy( cwhyw}oh yaw}dsj de Owsy}ohdo jo}kgys deidfgeaws ~ga~hg eo}}avht oei

    deowylgeydcohht( caecw}}geyht `odhdef ya fdpg mock ya ylg Oma}dfdeoh cajjwedyt ,Ghhday oei Masla``

    =>>72 99; Fdhmg}y =>>02 ?>=2 37$% Yaw}dsy hdyg}oyw}g fgeg}ohht a``g}s `gv igyodhs

    omawy ylg deidfgeaws ~ga~hg oei }gde`a}cgs ioefg}aws syg}gayt~gs omawy ylg cwhyw}g oei ~}ocydcgs de

    ylgsg cajjwedydgs%

    Ohyg}eoydpght( swccgss`wh sy}oygfdgs swcl os yloy wydhdsgi mt Md}ispdhhg odjgi ya ojgei ylg dhhs a`

    cwhyw}oh yaw}dsj oei sw~~a}y ylg ~hdfly a` deidfgeaws ~ga~hg ,Hgoig}*Ghhday =>>=2 37$%

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    ^ o f g x 0

    Ylg gjg}fdef deyg}ocydae mgyvgge lg}dyofg oei yaw}dsj tdghigi a``dcdoh }gcajjgeioydaes

    mt ylg Owsy}ohdoe Lg}dyofg Cajjdssdae( jasy a` vldcl sw~~a}ygi ylg ~l}osg yaw}dsj vdyl

    deygf}dyt ,Hgoig}*Ghhday =>>=2 36$% Ylg ca}g }gcajjgeioydaes vg}g os `ahhavs2 chgo} oei calgsdpg

    weig}syoeidef a` ~hocg sdfed`dcoecg( }gs~gcy `a} cwhyw}oh eggis( ylg gsyomhdsljgey oei jodeygeoecg

    a` cajjwedyt sw~~a}y( ylg igpgha~jgey oei jodeygeoecg a` ocydpg ~o}yeg}sld~s mgyvgge ylg

    cajjwedyt oei ylg yaw}dsy deiwsy}t apg} ydjg( ylg igpgha~jgey a` sdyg joeofgjgey ~}ocydcgs(

    oilg}gecg ya sahdi ~hoeedef oei mwsdegss ~}decd~hgs( ighdpg}t a` o qwohdyt pdsdya} g|~g}dgecg( oei

    caesyoey }ggpohwoydae a` jo}kgydef ofgeios ,Hgoig}*Ghhday =>>=2 3>=2 9>$% Cwhyw}oh yaw}dsj ds g|~oeidef }oidcohht de Owsy}ohdo( a`yge

    `a}jdef o ltm}di a` gca*cwhyw}oh yaw}dsj yl}awfl vldcl ylg eoyw}oh gepd}aejgey ds o``a}igi os

    jwcl oyygeydae os ylg deidfgeaws cwhyw}g ,Hgg =>>02 96$% Lavgpg}( ylg ockeavhgifjgey oei

    dj~hgjgeyoydae a` mgsy ~}ocydcgs de cwhyw}oh yaw}dsj los tgy ya mg iaeg ae o ho}fg scohg( oei

    cajjwedydgs swcl os Sofgyave sw``g} de caesgqwgecg ,Hgg =>>02 9>=2 3?>;

    Fdhmg}y =>>02 ?>62 ?>6$% Weig} ylds jaigh( cajjwedydgs o}g ylg yaw}dsy igsydeoydae(

    oei yaw}dsys jaegts o}g id}gcyht fdpge mock ya ylg cajjwedyt% Ylg de }osy}wcyw}gs a` }w}oh

    cajjwedydgs o}g ylge `a}yd`dgi bwsy geawfl ya sw~~a}y yaw}dsj( vdyl caeswjg}s oyy}ocygi ya ylg

    deidfgeaws( iodht hd`g apg} cajjaid dgi( cwhyw}oh o}yd`ocys ,Fdhmg}y =>>02 ?>72 99; Fdhmg}y =>>02 ?42 =3=; Yla}~ =>>62 ?>6$( ylg}gmt sw~~a}ydef ylg g``gcydpgegss a` o ~aygeydoh ltm}di mgyvgge

    cajjwedyt*mosgi oei cwhyw}oh yaw}dsj%

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    ^ o f g x 6

    Ylg oipoeyofgs a` cajjwedyt*mosgi yaw}dsj o}g caesdig}omhg vlge ylg jaigh ds

    dj~hgjgeygi g` gcydpght; ylgsg dechwig cdpdc mgowyd dcoydae ~}af}ojs( de`}osy}wcyw}oh

    dj~}apgjgeys( }gegvgi deyg}gsy de ylg lg}dyofg oei cwhyw}g a` o cajjwedyt( s~gcdoh gpgeys }ghoygi

    ya cwhyw}g oei cajjwedyt( oei ~}gsg}poydae a` sya}dgs( o}yd`ocys( oei ~}ocydcgs delg}gey ya cwhyw}g

    ,Fdhmg}y =>>02 ?>02 ?0$( `odhgi cosgs a` cajjwedyt*mosgi

    yaw}dsj de Owsy}ohdo lopg }gswhygi id}gcyht `}aj `hovgi dj~hgjgeyoydae a` ylg jaigh% D`

    cajjwedyt*mosgi yaw}dsj ds ya va}k( dy jwsy jwywohht mgeg`dy mayl ylg cajjwedyt oei ylg yaw}dsy

    deiwsy}t; ylg cajjwedyt coeeay sw~~a}y yaw}dsj vdylawy }gdepgsyjgey yokdef ~hocg de ylg

    cajjwedyt( os ylds hgois ya apg}}ghdoecg ae ylg yaw}dsy deiwsy}t mt cajjwedydgs ,Fdhmg}y =>>02

    ?>=$ ldflhdflygi yloy ~w}~asg`wh dfea}oecg a` Oma}dfdeoh padcgs iw}def sy}oygfdc

    ~hoeedef a} cwhyw}oh yaw}dsj vdhh mg ylg whydjoyg iave`ohh a` cwhyw}oh yaw}dsj de Owsy}ohdo%

    Ylg Ea}ylg}e Yg}}dya}t Cajjdssdaes syoecg ae cwhyw}oh yaw}dsj los `hwcywoygi

    sdfed`dcoeyht sdecg ylg `d}sy cwhyw}oh yaw}dsj m}aclw}g vos ~wmhdslgi de ?443 ,^o}saes =>>=2 ?9$(

    vdyl }gegvgi sgesdydpdyt w}fgi de ylg }gohj a` cwhyw}oh yaw}dsj ya ylg ~assdmdhdyt a` g|~hadydef

    Oma}dfdeoh ~ga~hg `a} ~}a`dys% ^o}saes ,=>>=$ cdygs yloy yaw}dsy deyg}gsy }gjodes ldfl `a} deydjoyg

    g|~g}dgecgs vdyl iodht hdpdef de Oma}dfdeoh cajjwedydgs swcl os Sofgyave( oei a~ydjoh yaw}dsy

    sy}oygfdgs vdhh ~}ajayg deydjoct vdylawy g|~hadyoydae% Ylg faohs o}g ya sw~~a}y o jwywohht

    mgeg`dcdoh }ghoydaesld~ mgyvgge ylg cajjwedyt oei ylg yaw}dsy deiwsy}t de Sofgyave( }gbgcydef ylg

    eggi ya g|aydcdrg ylg Oma}dfdeoh ~ga~hg a} c}goyg oe o}yd`dcdoh( yaw}dsy*`}dgeiht igsydeoydae%

    Aeg a` ylg jasy swccgss`wh cosgs a` g``gcydpght dj~hgjgeygi cajjwedyt*mosgi yaw}dsj ds

    ylg Eoydpg Cajjwedyt a` De dg}ea( o yave a` caj~o}omhg sdrg ya Sofgyave de ylg ^g}wpdoe

    Ojorae ,Sy}aero =>>>

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    ^ o f g x >>>=2 ?7$% Mt g|ygesdae( ylg `d}sy cajjwedcoydae ambgcydpg ds ya cloefg hacoh a~dedae a` Oma}dfdeoh

    yaw}dsj de Sofgyave( `}ojdef dy de yg}js a` o cajjwedyt*mosgi( jwywohht mgeg`dcdoh ofgeio%

    Swmsgqwgeyht( ylg sgcaei ambgcydpg ds ya ~}ajayg caeswjg} deyg}gsy de cajjwedyt*mosgi yaw}dsj de

    Sofgyave mt gsyomhdsldef oei de hwgecdef deyg}gsy de ylg }gsdigeys o}ydsydc oei of}dcwhyw}oh

    ~}ocydcgs% @deohht( ylg yld}i cajjwedcoydae ambgcydpg ds ya igpgha~ ylg ~}aiwcys djofg pdo aehdeg

    jgido% Mgcowsg ylg caeswjg}s a` cajjwedyt*mosgi yaw}dsj o}g fgeg}ohht tawef oiwhys oei tawef

    `ojdhdgs ,Sy}aero =>>

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    ^ o f g x 4

    Ylg yo}fgy owidgecg `a} ylds( dedydoh ambgcydpg ds ylge ylg eoydpg ~a~whoydae a` Sofgyave( ylg hacoh

    cawecdh( oei sw}}aweidef cajjwedyt%

    Swmsgqwgeyht( ylg ~}ajaydae a` caeswjg} deyg}gsy vdhh sygj `}aj ylg gsyomhdsljgey a` ylg

    caa~g}oydpg oei cajjwedcoydaes ya ylg yo}fgy owidgecg desdig oei awysdig a` Owsy}ohdo% Ylg ho}fg

    joba}dyt a` cwhyw}oh yaw}dsys ya Oma}dfdeoh cajjwedydgs de ylg Ea}ylg}e Yg}}dya}t o}g Owsy}ohdoes

    `}aj ylg Sawyl a} _wggeshoei ofgi mgyvgge yvgeyt oei yld}yt ,Hgoig}*Ghhday =>>=2 37$; ylgt o}g

    deig~geigey y}opghg}s( caw~hgs( oei `ojdhdgs( vdyl o sjohhg} ~a}ydae a` ylg ~a~whoydae mgdef ylasg

    vla o}g ae a}foedsgi yaw}s% Ylg ~}ajaydae a` deyg}gsy vdhh mg sy}oygfdsgi sdjdho}ht `a} ohh ~assdmhg

    yaw}dsys( wsdef deyg}egy jgido oei sacdoh egyva}kdef ya gsyomhdsl sgesdydpdyt ya Oma}dfdeoh o}y oei

    ~g}cg~ydaes a` ylg soc}gi de deidfgeaws cajjwedydgs% Igpgha~jgey a` ylg ~}aiwcys djofg vdhh

    yo}fgy ylg sojg ~a~whoydae os ylg ~}ajaydae a` deyg}gsy ambgcydpg oei mg iaeg caecw}}geyht% Ylg

    ~}aiwcys djofg ca}}gs~aeis id}gcyht ya ylg pdsdae a` Sofgyave os o cwhyw}ohht }dcl cajjwedyt de

    vldcl ylg o}ys o}g o pgldchg `a} soc}gi g|~}gssdae%

    Sy}oygfdgs oei Jgido ^hoe `a} Sw~~a}ydef ylg PdsdaeYlg ~}djo}t cajjwedcoydaes ambgcydpg ds ya cloefg hacoh a~dedae a` cwhyw}oh yaw}dsj de

    Sofgyave% Hacoh syokglahig}s o}g idssoyds`dgi vdyl yaw}dsjs }ahg de ylg cajjwedyt ylws `o}( oei

    ylgd} }ahg ds ~o}ojawey d` ylds jo}kgydef ofgeio ds ya ~}ajayg fgewdeght ~asdydpg awycajgs `a}

    eoydpg }gsdigeys% Ylg apg}ohh sy}oygft `a} sw~~a}ydef ylg dedydoh ambgcydpg ds ya `asyg} o sgesg a` cdpdc

    ~}dig de Sofgyave( chgo}ht oei laegsyht cajjwedcoydef ylg pdsdae a` ylg cajjwedyt os ~o}ojawey

    oei slavdef }gsdigeys lav mgeg`dcdoh cajjwedyt*mosgi yaw}dsj coe mg `a} ohh depahpgi%

    Ylg yave ds sjohh oei sacdagcaeajdcohht clohhgefgi( ylws wsdef sacdoh jgido a} aehdeg

    yaahs ds eay caeiwcdpg ya ylg yo}fgy ~a~whoydae% Cloefdef hacoh a~dedae vdhh accw} de ylg caeyg|y a`

    o sg}dgs a` yl}gg gpgeys iw}def vldcl hacoh o}ydsys vdhh g|ldmdy ylgd} va}k oei idscwss ylg

    }ghoydaesld~ mgyvgge ylg o}ys oei ylg soc}gi de Vo}h~d}d cwhyw}g ya hacoh syokglahig}s% Cawecdh

    }g~}gsgeyoydpgs vdhh ohh mg depdygi oei gecaw}ofgi ya oyygei( oei cwhyw}ohht }ghgpoey cghgm}oydae

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