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1
DR. Mohamed Saad Saleh
Imam Mohamed ibn Saud University
College of Computer and Information Science
Information Systems Department
March 30, 2015 Integrated Capstone: Creativity & Innovation
Integrated Capstone
Creativity and Innovation
-Lecture -
2March 30, 2015 Integrated Capstone: Creativity & Innovation
You are an old repeated story !!!
Creative, Innovative or ???
7March 30, 2015 Integrated Capstone: Creativity & Innovation
Johannes Vermeer Leonardo da Vinci
Creativity
8March 30, 2015
• Today we’ll ask ourselves again why this has been so successful…
Integrated Capstone: Creativity & Innovation
• Since 2002:
• 162 million sold
• 90% of market
IPod by Apple
9March 30, 2015
“The imaginatively gifted recombination of known elements into something new.”
Ciardi
“Fruitful combining which reveals to us unsuspected kinship between facts, long ago known but wrongly believed to be strangers to one another.”
Poincare
Process:
Existing ideas Recombination New ideas
What is Creativity?
Integrated Capstone: Creativity & Innovation
10March 30, 2015
Taking an idea beyond
Normal boundaries
What we believe to be true
What we see as socially acceptable
Our current technology
-OR-
Combining unrelated ideas to make a new one.
What is Creativity?
Integrated Capstone: Creativity & Innovation
11March 30, 2015
Ideas going beyond the current boundaries, whether
those boundaries are based on technology, knowledge,
social norms, or beliefs
Most people are creative at some time
May involve combining and synthesizing new things
Knowledge-creating organization: an organization
where innovation is going on at all levels and in all
areas
Integrated Capstone: Creativity & Innovation
Creativity
12March 30, 2015
Right vs. Left Brain
Thinking Hat Theory
Integrated Capstone: Creativity & Innovation
Theories on Creativity
14March 30, 2015
The concept of right brain and left brain thinking
developed from the research in the late 1960s of an
American psycho biologist Roger W Sperry.
He discovered that the human brain has two very
different ways of thinking.
Sperry was awarded a Nobel Prize in 1981, although
subsequent research has show things aren't quite as
polarized as once thought (nor as simple).
Integrated Capstone: Creativity & Innovation
Left Brain vs. Right Brain
15March 30, 2015
We certainly do have two hemispheres in our brain,
each responsible for different physical abilities.
Furthermore, physically we are “cross connected,”
meaning that the right side of our brain controls the
left side of our bodies and vice versa.
For example, if a patient has a stroke and is
paralyzed on the left side of their body, the stroke
has damaged the right side of their brain.
Integrated Capstone: Creativity & Innovation
Left Brain vs. Right Brain
16March 30, 2015
So the “two brains” have different physical
responsibilities. But could they have different
emotional and cognitive responsibilities as well?
According to Roger W Sperry, indeed they could
AND do.
According to this theory, every person is
dominantly right or left brained when it comes
to emotional and cognitive functions.Integrated Capstone: Creativity & Innovation
What About Emotions and Cognitive Ability?
17March 30, 2015 Integrated Capstone: Creativity & Innovation
Left Brain Dominance Functions
uses logic
detail oriented
facts “rule”
words and language
math and science
“knowing”
order/pattern
awareness
object names
reality based
forms strategies
practical
safe
18March 30, 2015 Integrated Capstone: Creativity & Innovation
Right Brain Dominance Functions
uses feeling
"big picture" oriented
imagination rules -
creativity
symbols and images
appreciates
spatial perception
fantasy
presents possibilities
impulsive
risk taking
19
RIGHT AND LEFT BRAIN AND BUSINESS
March 30, 2015 Integrated Capstone: Case Study
The key ingredient for Invention and Innovation is creativity.
Creativity is a trait of Right Brain dominance
So, Right brain thinkers might be naturally more successful as Inventors and/or innovators.
Does that mean that Left Brain thinkers cannot be inventors or innovators? NO!
There are ways to strengthen your right brain, including: doing brain teasers, taking a creative class (art, etc.), brainstorm, be open to big ideas, listen to others, etc.
20
THE THINKING HAT THEORY
March 30, 2015
Have you ever heard the saying, “put on your thinking hat?”
Well, this theory believes that there are 6 such “thinking hats,” or, 6 ways of thinking.
Integrated Capstone: Creativity & Innovation
21
EDWARD DE BONO
March 30, 2015
Edward de Bono is regarded by many to be the
leading authority in the world in the field of
creative thinking
He is the originator of lateral thinking
The Hats represent six thinking strategies, and if
understood and applied, people could be more
productive in meetings and in collaborating within
groups and teams by deliberately using the
approaches
Integrated Capstone: Creativity & Innovation
22
BRAINS AND HATS
March 30, 2015
Which hats do you think match each brain?
Red – emotional thinking
Yellow – positive thinking
White – factual thinking
Black – critical thinking
Green – creative thinking
Blue – leadership/management
Integrated Capstone: Creativity & Innovation
25March 30, 2015 Integrated Capstone: Creativity & Innovation
“Innovation is not the
product of logical thought,
although the result is tied to
logical structure.” Albert
Einstein
“Doing the same thing over
and over, yet expecting
different results, is the
definition of crazy.” Unknown
Innovation
26March 30, 2015
A process of intentional change made to create
value by meeting opportunity and seeking
advantage
Ideas have little value unless they are converted
into useful product and services
Process:
Invention Change Useful implementation
Integrated Capstone: Creativity & Innovation
What is Innovation?
27March 30, 2015
Innovations are new ways to achieve tasks.
Types of innovations include:
Mechanical—tractors, cars.Chemical—pesticides.Biological—seed varieties.Managerial—IPM, extra pay for work, overtime.Institutional—water users’ association, patents, banks, stock market, conservation districts, monks.
It is useful to distinguish between process
innovations (new biotechnology procedures) and
product innovations (Bt cotton).
Integrated Capstone: Creativity & Innovation
What is Innovation?
28March 30, 2015
• new ideas:• knowledge• concepts
• inventions:• technologies• business models
• useful implementation:• products• services• experiences
Developmentof new ideas
Purposefulimplementationof those ideas
Exploitation of inventions to create economic and social value
Integrated Capstone: Creativity & Innovation
key Concepts
29March 30, 2015
An innovation starts as a concept that is refined and developed before application.Innovations may be inspired by reality. The innovation process, which leads to useful technology, requires:
ResearchDevelopment (up-scaling, testing)Production MarketingUse
Experience with a product results in feedback and leads to improved innovations.
The Innovation Process
Integrated Capstone: Creativity & Innovation
30March 30, 2015
What is the difference between invention and innovation?
Invention - the creation of something new.
Innovation - a change to something that already
exists
Integrated Capstone: Creativity & Innovation
Definitions
31March 30, 2015
Innovation is different from invention
You don’t need to invent to innovate
Guy Kawasaki says:
“COPY SOMEBODY … clever people have pretty much
invented every business model that’s possible. You
can innovate in technology, markets, and customers,
but inventing a new business model is a bad bet. You
have plenty of other battles to fight.”
Integrated Capstone: Creativity & Innovation
Do you have to invent to innovate?
32March 30, 2015
The Do’s
Analysis-importance at different times
Conceptual and Perceptual
Look, ask, listen.
Focused, Start small
The Donts
Don’t be too clever
Don’t bring in too many things at once, they will remain as ideas not innovations
Don’t innovate for the future. Do it for the present.
Integrated Capstone: Creativity & Innovation
Principles of Innovation
33March 30, 2015
Where can you look to find ideas for inventions and/or innovations?
Newspaper - tells you about business trends; the classifieds tell you about local needs and wants, etc.
Magazines - predict and report changes in consumer buying, etc.
Trade Shows - manufacturers and distributors display their newest products and services, etc.
Be observant - you must be aware of your surroundings. What patterns exist there? What do these patterns tell you about needs and wants?
Integrated Capstone: Creativity & Innovation
Principles of Innovation
34March 30, 2015
Technology S-curve
Punctuated equilibrium
Dominant design
Absorptive capacity
Integrated Capstone: Creativity & Innovation
Theories on Innovation
36
TECHNOLOGY S-CURVE
March 30, 2015
Begins with a ‘learning curve’ as technology is better understood
Technology approaches a natural limit as it matures
Gradually engineering effort produces diminishing returns
Eventually technology is superseded and switch to new technology occurs
New technology = new S-curve
Integrated Capstone: Creativity & Innovation