INT League PO Box 359 Black Diamond, WA 98010 360-886-7822 [email protected] 2009 Washington Sponsorship Proposal

INT League PO Box 359 Black Diamond, WA 98010 360-886-7822 [email protected] www.intleague.com

2009 Washington 2009 Washington Sponsorship Sponsorship

ProposalProposal


Executive Summary

INT LeaguePO Box 359Black Diamond, WA 98010360.886.7822Fax: [email protected]

Rick [email protected]

Nanette [email protected]

Jacqueline StocksCommunications [email protected]

INT promotes amateur events for the entire family, for all ages, and abilities in a non-intimidating environment.

Our goal at INT is to promote the entire industry equally to our participants. The INT team strives to educate the general public about water sports and the sponsors who support us. INT believes that supporting grass roots waterski, wakeboard, wake skate, and kneeboard events will help grow the entire sport and therefore benefit the entire industry. INT is the fastest growing amateur tour in the United States with over 250 event days per year. INT works closely with the Water Sports Industry Association to promote grass roots events. The WSIA recognizes the immense contribution and progress INT is making. By partnering with INT you will be able to market your company or product to the largest group of amateur participants in water sports nationwide. INT has the infrastructure and staff to reach the consumer in a variety of interpersonal and synergistic marketing plans. By joining INT, you will be able to present your company or product to a growing demographic on a national or local spectrum.

Mission Statement To promote, organize, and execute a consistent grassroots program hosting water sports events on a national spectrum, where individuals can enjoy the fun and challenges of competition in a non-intimidating environment like the “Little League.”

INT events are designed to encourage men, women, and children of all ages to challenge their abilities and increase their skills. INT is committed to attracting water sports enthusiasts and to giving families and friends the opportunity to spend quality time together at a professionally run event.


Larry Meddock Executive Director

Water Sports Industry Association

PO Box 568512 Orlando, FL 32856-8512

[email protected]

Lani FarmerNational Event Director/Team

ManagerMalibu Boats

1 Malibu Court, Merced, CA 95341209-383-7469

[email protected]

Brian GardenerPresident

Square One Distributor14202 232nd Ave. WA 98077

[email protected]

John BehlingMarketing DirectorMasterCraft Boats

100 Cherokee Cove Drive, Vonroe, TN 37885

[email protected]

References

States Hosting an INT Tour in 2009

Map & References


Why Sponsor INT League?

INT Fuels the Consumer Need for New Products INT events generate more customers by creating a consumer base of people, who purchase new boats and products. This gives you the opportunity to build relationships with INT competitors and show them first hand the merits of your products and services. In return your company will reap the benefits of building the sport and your business.

INT is Different from Other EventsINT League is a Promotional Organization• INT League builds relationships • INT promotes National Sponsors• INT involves Local Dealers and Businesses • INT events create an “Outdoor Exhibition Show” for sponsors• Competitors are Enthusiastic Retail Consumers

INT Achieves Goals and Objectives•Increases public awareness of our sport •Turns a recreational activity into a sport•Provides quality competitions at the grassroots and advanced levels •Involves participants in a competitive state tour•Promotes the Water Sports Industry•Hosts FUN Waterski and Wakeboard Events

INT Has a Professional and Nationally Consistent Program • INT State Coordinators are hired to host events. They go through an in-depth training seminar where they learn how to host a quality INT events and promote National and Local Sponsors. • Scoring Software • Professional Presentation• Consistent Scoring Format• INT offers Waterski, Wakeboard, Skate, and Kneeboarding formats•Each state or region has its own “Tour”

INT Offers Divisions for Everyone• Novice through Pro level competition • Events are non-intimidating and ability based• Individual Awards for each division at every event• A fun, summer activity for families and friends • Emphasis is on having “Fun”

INT hosts a U.S. Championships inviting the local “State Champions” from each division•All tours have a “State Champion” in each division who are invited to compete at the US Championships•INT sponsors have booths at the event, sell product, and present new products•Pro team athletes do autograph sessions, exhibitions, announce, and compete. This is a great opportunity to mingle with retail consumers and help them get set up with new gear and training. •Fun evening events and contests at the event •State Team’s compete for the Team Award


INT Offers the Perfect Venue For:• Building Relationships between Manufactures, Dealers, and their Retail Consumers• Establishing Brand Loyalty with Grassroots Participants• INT Events are creating a larger marketplace for your • business to advertise

INT Target Market:• Recreational riders and skiers; anyone who is competitive and loves being on the

water. • Water sports enthusiasts with discretionary funds• Beginner through advanced level skiers and riders

Make An Impression Promotions are key to raising product or service awareness for any organization. INT has many different ways to promote your business as well as your products and services. INT Web Site, Web Links, Banner displays, Booth displays, Regular announcements at INT events, Mailings, Email Marketing, Posters/flyers, Print Advertising in the Rule Book and Event Guide, and Video Marketing. These are a just a few effective ways to get the word out. Other promotions include: Online product giveaways, Pro Division Sponsorship, Support the INT George Chicarilli Scholarship Program, Sponsorship of special events at the INT US Championships, Podium Programs and more. INT can create unique promotions to market your company. Our staff can offer you innovative ways to reach your target audience. Some promotions can run locally, regionally, and nationally depending on your demographic and market.

INT Events are dramatically improving and increasing thedemographics of water sports.


Special Thanks to our 2008

NationalINT

Sponsors

National Sponsor Banners on the INT Website National Sponsor Banners on the INT Website www.intleague.comwww.intleague.com

A Direct Link to Your CustomerA Direct Link to Your Customer

Website Banner Ads

Advertise on the INT Website

"Continued strong growth in online advertising documents that an increasing number of advertisers and marketers see the Internet is an essential brand-building component in their media planning," added Peter Petrusky of PwC. "The Internet delivers the right audience at the right time — a winning combination for all types of marketers. We expect to see continued growth in Internet advertising spend.

-From Internet Advertising Bureau (IAB) and Price Waterhouse Coopers Report, April 2006

http://www.malibuboats.com/

http://www.skinautique.com/

http://www.mastercraft.com/

http://www.moomba.com/

http://www.centurionboats.com/

http://www.hosports.com/

http://www.hyperlite.com/

http://www.connellyskis.com/


INT has a progressive Email Marketing system to reach INT participants. This direct marketing system reaches right into the homes and offices of INT competitors and potential participants who are interested in learning more about new products, events, and water sports industry news.

This is a key tool which directly communicates with consumers. Email marketing is an effective and low cost marketing system. Messages can be dispersed quickly and with maximum impact.

INT uses this system to relay important event information to the participants. On each email INT promotes the national sponsors with a banner and hyperlink.

Emails can be done using the INT web format. With this format, email recipients see an email that looks just like the INT website. From the email, the INT website can be accessed and all INT National Sponsor logos are displayed and linked to their website.

Emails can also be done in an html format that has the same look and feel of the Sponsors website or other marketing material.

• Market a new product

• Promote the success of team skiers and riders

• Send out company press releases

• Stay connected to potential consumers

Email Marketing

NEW for 2009!

INT has a new tool to excite Skiers and Boarders, and educate potential INT competitors. Web video is a fresh way to capture the attention of a young, web-savvy generation and to be involved with the INT League. We will produce the video and post it on the INT website and brand it with your logo.

INT launched the first test video on the website in June 2008 and had over 1,200 views in the first week.

Reach Customers in a New Innovative Way

• Brand INT Videos with you Logo

• Express the feeling and culture of your

brand through visual media

• Stay connected to potential consumers

• Videos can be displayed on your website

• Educate potential customers about

the tournament experience

Additional Sponsorship Opportunity:

Title Sponsor an INT Video $1000

Sponsor and INT Video $500

* Please note as upgrade on INT Contract

Video Marketing


Since 1993, the water sports industry has grown considerably. We have expanded our print marketing nationally to educate the average consumer, making them more aware of the opportunities available to get involved in competitive water sports. Our current investments include print advertising, web site and web links, distributing press releases to local newspapers, ski clubs, and email newsletters to keep sponsors and competitors informed about developments in the INT League Tour. In some states, radio and TV advertising are being used to reach thousands of potential competitors each year.

The INT League is gaining momentum in the media. INT participants have been the focus of numerous articles in local newspapers and broadcast. Industry magazines, online forums, and local press are taking notice of INT events, waterskiing and wakeboarding.

Our message is simple, have fun and come compete in a non-intimidating, family friendly environment. INT in the News!

Waterski Magazine

Wakeboard Magazine

Boating World

Local Press

Online Magazines

Watersports Retailer

WAKEBOARD MAGAZINEWAKEBOARD MAGAZINE

Media Exposure

http://www.zinio.com/delivery?is=208912339&nid=238298979


"I would like to say that waterskiing is very much alive, despite some critics. Your program (INT) is a big part of that re-growth."-Andy Mapple 10 Time World Slalom Record Holder

"I realize that this is long overdue, but I "I realize that this is long overdue, but I wanted to send all of you a quick note to say wanted to send all of you a quick note to say thank you and commend you all on what you thank you and commend you all on what you do for the sport of waterskiing and the do for the sport of waterskiing and the individuals involved in it. I have experienced individuals involved in it. I have experienced what the INT does for the sport on varied what the INT does for the sport on varied scales over the years, but this year I got to scales over the years, but this year I got to know it a little more “up close and know it a little more “up close and personal.” personal.” Additionally the local INT event as well as Additionally the local INT event as well as the INT US Championship experience gave the INT US Championship experience gave me renewed excitement for the direction of me renewed excitement for the direction of our sport. Thanks for being so our sport. Thanks for being so accommodating and thanks for letting me accommodating and thanks for letting me and all of the other pros be a part of your and all of the other pros be a part of your events and your organization. It was events and your organization. It was wonderful to attend and compete in your wonderful to attend and compete in your event.event.Please let me know if I can ever be any help Please let me know if I can ever be any help to any of you…anytime!" Thanks and Happy to any of you…anytime!" Thanks and Happy New Year!New Year!-Seth Stisher-Seth StisherH2Osmosis Sports at Trophy LakesH2Osmosis Sports at Trophy Lakes

“We have really enjoyed the Alabama INT League with Kim and Henry (and of course, Ryan) Wakeboarding really means a lot to our son, Adam, and we've really enjoyed being a part of the league and helping out any way we could.”-Alabama INT Mom

Testimonials


Sponsor the INT League, Get INT Working for You!Begin to build new relationships in your area today! INT has a range of promotional opportunities to fit your companies marketing budget. INT League is a watersports event promotional company. Bringing new and recreational participants into the competitive arena. Giving manufactures, companies and dealers a platform to showcase their latest products and services to our competitors.

“The INT League is similar to a`Got Milk’ commercial, we represent different manufacturers and dealers who are working together to achieve the same goal;

grow watersports, market our industry, and sell product.”Rick Stocks INT Founder

Sponsorship OpportunitiesWe rely on organizations like yours to help support our mission. Since 1993, because of our sponsors, we have accomplished many of the goals we set out to achieve:Enhanced growth in the Water Sports Industry, at the grass roots levelInvolved people who might not have ever had the opportunity Generated approximately 28% of the riders on the Pro TourBrought families together, in a healthy cultureBuilt confidence in all ages of competitors Helped kids attend a college through the scholarship fundPlease take a moment to view the levels of participation that would best meet your marketing needs.

INT Sponsorship Options

2009 Contracts Title Sponsorship Gold Level Silver Level Bronze Level

Event Guide Ad Back Cover Half Page √ √ √ Logo in Local Event Guides Front Cover √ √ √

Logo on INT Flyers Top √ √ √

Website Banner & Link State Page Top Banner 140x120px

State Page 140x60px 140x60px 140x60px

Email Marketing Unlimited 6 1 Official INT Sponsor Tour banner in your place of

bussiness √ √ √

Video Marketing Upgrade Option Upgrade Option

Upgrade Option

Upgrade Option

Onsite Booth Space √ √ √ √ Banner in Winners Circle √ √

Logo on T-Shirt √ on the Sleeve Banner onsite

3’x10’ Unlimited 5 2 1

Onsite PA Unlimited Unlimited 5 3 Boat Used in Event √ √ √ 1 Free Entry Fee √ √

One Year Contract Negotiable $2,300 $1,300 $500 Three Year Contract Negotiable $2,000 $1,000 $500

Upgrades Available

Upgrades Available

Upgrades Available


Title Sponsorship $5,000

MarketingMarketing

Event Guide• One-Half page Color Ad on the back page of the event guide• Logo on the front of the Event Guide• 2x3.5” Ad inside event guide*1000 printed, distributed to every INT participant and placed in local dealerships, marinas, etc.

INT State Website• Top Web Banner on state pages140x 120pixels

• Link to your website

• Your Store Information

• Contact Information

• Advertisements for special events, sales, clinics, new products, etc.

• Unlimited Email Marketing to INT local database

• Event Posters - printed with your logo and displayed at boat shows and in local dealerships, marinas, etc.

• Official INT Sponsor Tour banner in your place of business

• Your Company Name on Event T- Shirt Arm sleeve, a free gift for all INT Members

• Product give away contest (1,000 optional cost)max. value 45,000.00

o 200 people to your place of businesso Radio remotes and promotionso TV adds Headlined as Title

On Site Benefits On Site Benefits

• Signage at Event Entrance

• Display Space at all INT events to showcase your products and network with potential clients/customers.

• Announcers Tent with your logo and banner around it.

• Starting Dock Area Banner Signage

• Banner on Winners Circle Behind Podiums

• Ten Banners on Site in the Banner Line and placed onsite for maximum exposure.

• One Free Entry Per Event for member of your company or team skier or rider. (Membership not included)

• Pre Recorded commercials advertising products, title sponsor location, services, etc.

• Announcements for special events, sales, new products, team riders/skiers.

• Tour Team uniform with your company name on front and back

• Your logo on Team Trailer


$2,300 for 1 year or $2,000 per year for 3 years$2,300 for 1 year or $2,000 per year for 3 years

Gold Sponsorship

Includes the followingIncludes the following

•Top 2x 3.5” Ad in INT Event Guide * 1000 printed • INT State Web Site

• Web Banner 140x60px• Link to your website• Your store information• Contact Information• Web advertisements for special events, clinics, sales, new products, etc.

• 6 Email Marking Blasts to local INT database

• Event Posters - printed with National Sponsor logos and displayed at boat shows and in local dealerships, marinas, etc.


On Site Benefits• Display space at all INT Events to showcase your products

• Winners Circle awards banner

• Five Banners on Site - Provided by your company


• Announcements Continuously

• Boat Sponsors - One slalom and wakeboard boat will be used as a towboat, and one of each to be displayed in your booth space

Upgrades availableUpgrades available

Full Page Ad • B/W $100.00• Color $200.00

Printing on Event T-Shirt Arm $500.00• Printing on sleeves available, first come bases

Tent and Table Provided $500.00• POP displayed by INT

Additional Banners $25.00 • Per banner

Your Logo on Team Trailer $200.00

Product give away $1,000.00• max. value 45,000.00• 200 people to your place of business• Radio remotes and promotions

Dry Land Clinic in your Store $100.00

Clinic - Demo Days • Women's day $300.00• Jr. Development camp $300.00• Men's day $300.00

Friday’s Lesson with ____________Boat sponsors will have exclusive by supplying boats• Lake Name $300.00• Lake Name $300.00• Lake Name $300.00


$1,300 for 1 year or $1,000 per year for 3 years$1,300 for 1 year or $1,000 per year for 3 years

Silver Sponsorship

Includes the followingIncludes the following

• 2x 3.5” Ad in INT Event Guide - 1000 printed

•INT State Web Site• Web Banner 140x60 px• Link to your website• Your store information• Contact Information

• One Email Marketing Piece


On Site Benefits• Display space at all INT Events• to showcase your products

• Two Banners on Site – • Provided by your company


• Five PA Announcements at each event

• Boat Sponsors - One slalom and • wakeboard boat will be used as a • towboat, and one of each to be • displayed in your booth space

• •

Upgrades available:Upgrades available:

Half Page Ad • B/W $200.00• Color $500.00







$500 per year for 3 years$500 per year for 3 years

Bronze Sponsorship

Includes the Includes the following:following:

• 2 x 3.5” Ad in INT Event Guide

• Three PA Announcements at

All INT Events

• One Banner on site at all INT events

• INT State Web Site 140x60px• Link to your website• Your store information• Contact Information

Upgrades available:Upgrades available:

Half Page Ad • B/W $200.00• Color $500.00


Booth Space Only $200.00






.

I SA IA H 4 3 :2

Signature:______________________________

Title:__________________________________

Printed Name: __________________________

Date: _________

Make checks payable to :

Printed material is subject to deadlines

Late payments may limit exposure due to print deadlines of marketing and promotional items.

Due to site permits, minor alteration to the on-site exposure may occur depending on restrictions.

**INT Amateur Tour is not responsible for cancellation due to hazardous weather conditions

Contact: _____________________________ Company: ___________________________

Address: _________________________________________________________________

Phone: ____________________________ Fax: __________________________________

E-mail ___________________________ Web Site _____________________________________

Additional Contacts: __________________________ email: ________________________

Contact: _______________________________ email: _____________________________

Are you a WSIA Member Yes / No Are you interested in being a member Yes / No

Our Company agrees to and will participate at the expectation of our sponsorship level checked in box below. Terms and conditions of this contract are as follow: Sponsorship fee is due within 30 days of signing this contract unless other arrangements are agreed upon.

Additional Terms: __________________________________________________________________

Upgrades:Upgrades: _____________________________________________________________________________________ _____________________________________________________________________________________

__________________________________________________________________INT office approval_______date________________________________________________________________________INT office approval_______date______

ThankThank you for your Support!

3 years agreement _______________ 3 years agreement _______________ initial

2009, 2010, 2011

1 year agreement ________________ 1 year agreement ________________ initial

2009 only

INT Sponsorship Contract


PC FormatPC FormatPDF, Tif, GifPDF, Tif, Gif

Ad Dimensions

Ads Due April 1Ads Due April 1


Projected Participants

83009500

11,500

13,500

0

2000

4000

6000

8000

10000

12000

14000

16000

2006 2007 2008 2009

Participants

Event Days

250280

325

375

0

50

100

150

200

250

300

350

400

2006 2007 2008 2009

Event Days

Number of States Hosting INT Events

23

27 27

31

0

5

10

15

20

25

30

35

2006 2007 2008 2009

States

Statistics


Posters/Flyers Printed and Distributed

250

300

350

400

0

50

100

150

200

250

300

350

400

450

2006 2007 2008 2009

Posters/Flyers

Rulebooks Printed and Distributed

7000

10,000

14,000

16,500

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

2006 2007 2008 2009

Rulebooks

Local Event Guides Printed and Distributed

25,00027,000

35,000

40,000

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2006 2007 2008 2009

Event Guides

Print Media Statistics

2008 INT Website Statistics





Visits per Year

0

50000

100000

150000

200000

250000

2007 2006 2005 2004 2003

Year

Vis

its Visits

Linear (Visits)

Hits per Year

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

2005 2006 2007

2007 Data up to 9/07

Hits

Average Daily Hits

0

10000

20000

30000

40000

50000

60000

70000

80000

Jan-07

Feb-07

Mar-07

Apr-07

May-07

Jun-07

Jul-07

Aug-07

Sep-07

Hits

2007 Data current up to 9/07



2008 INT Membership Survey

Numbers to Judge Us By…





Documents

INT League PO Box 359 Black Diamond, WA 98010 360-886-7822 [email protected] 2009 Washington Sponsorship Proposal