1. Choose a real company from an automobile industry which is involved in international business.a. Toyota Japan entering into US Market.2. Identify an entry mode that has been used by the company when expanding its business to a foreign market location.a. Transnational Strategy. http://www.slideshare.net/c341004/toyota-international-strategy

In 2007, Toyota surpassed Ford in U.S. sales, standing on second place, after GM. At the end of 2007 Toyota manages to become a world leader in car sales surpassing giant General Motors. Japanese manufacturer has managed to manufacture and sell 9,51 million units compared with 9,26 million units sold by GM. GM leader of the auto sector for 8 decades, had to settle, this time, with the second position after Toyota. The reason that Toyota becomes the world leader was undeniable the interest that US show to the fuel-efficient vehicles which bear the unmistakable signature of Japanese. In 2008, Toyota sold more vehicles than GM, 4.72 million vehicles for the Japanese group compared with 4.67 million vehicles of GM, the leader of the American auto industry over the past 76 years. For 2009 Toyota proposed to sell 10.4 million vehicles, a figure that would set a new record in the automotive industry, the former dating from 1978 when GM sold 9.55 million vehicles in the whole world. However, global economic crisis has hit everyone, including Toyota. The race between GM and Toyota is not only about the number of vehicles sold. In terms of profitability, GM is significantly behind those of Toyota, which also invests heavily in research and development of new models. On costs and profits of the auto industry, for each vehicle produced in North America in 2006, GM posted a profit of $ 2,123 less than Toyota did. Japanese car manufacturer is the most profitable car manufacturer in the world, its profit per vehicle increasing from U.S. $ 1.175 in 2005 to $ 1,977 in 2006.

http://www.ukessays.com/essays/marketing/thoroughly-analyze-the-company-toyota-marketing-essay.php

http://www.ukessays.com/essays/management/a-cross-cultural-management-study-on-toyota-management-essay.php

(PESTLE of toyota)http://ilokabenneth.blogspot.sg/2013/12/toyota-motors-corporation-overview-of.html

http://www.ukessays.com/essays/marketing/factors-influencing-the-business-environment-of-toyota-marketing-essay.php

http://www.ukessays.com/essays/marketing/analyses-of-toyota-motors-internal-and-external-environment-marketing-essay.php

http://www.ukessays.com/essays/marketing/strategic-analysis-of-toyota-corporation-marketing-essay.php

(search for essay )http://www.ukessays.com/search.php?cx=017611980267021692879%3Akm6yvozpjgu&cof=FORID%3A11&ie=UTF-8&q=toyota+motors+in+india+market&sa=Search

http://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf

http://www.slideshare.net/joelpais/toyota-international-business-mgt?qid=74c4513b-5eff-470e-a064-4e320e90f269&v=qf1&b=&from_search=1

http://www.uniassignment.com/essay-samples/marketing/a-comparison-of-toyota-motor-company-entry-marketing-essay.php

http://gtellis.net/Publications/ChinaIndia.pdf

http://go.galegroup.com.ezproxy.lib.rmit.edu.au/ps/retrieve.do?sgHitCountType=None&sort=DA-SORT&inPS=true&prodId=AONE&userGroupName=rmit&tabID=T002&searchId=R7&resultListType=RESULT_LIST&contentSegment=&searchType=BasicSearchForm&currentPosition=5&contentSet=GALE%7CA335070907&&docId=GALE|A335070907&docType=GALE&role= (good!)

http://www.emeraldinsight.com.ezproxy.lib.rmit.edu.au/journals.htm?articleid=17041785 (Toyota in india market)

http://www.tandfonline.com.ezproxy.lib.rmit.edu.au/doi/pdf/10.1080/14765280500120096

http://www.fool.com/investing/general/2013/09/23/the-facts-behind-subarus-amazing-success-in-americ.aspx (subaru in us market)

Table of Contents

1. Introduction2. Profile of Organization and Entry Mode Chosen2.1 Honda Company2.1.1 Company Overview2.1.2 Mission Statement

Honda

1 Introduction

The purpose of this report is to find the present entry mode used by Honda Japan to enter into the market of China, while expanding its automobile business in China. This report will further analyse on strategic consideration on whether that particular entry mode is in line with companys strategic direction, and whether the level of risks and control linked with the entry mode is appropriate for the companys strategy. Furthermore, it will explain three PESTEL factors (Technological, name the other 2 PESTLE factors here) that are most suitable for Honda Japan, the timing of entry and appropriate scale of entry. Lastly, there will be recommendations (name the recommendations here) on how to improve the mode of entry.

1.1 Background of Honda Company

Honda Motor Co. Ltd, a Japanese automobile multinational corporation, also known as the manufacturer of Automobiles and Motorcycles, was found on 24th September 1948 by founders, Mr. Soichiro Honda and Mr. Takeo Fujisawa.

In 2011, Honda was ranked one of the largest eighth largest automobile manufacturers in the world, besidesFord, Nissan, Toyota, Volkswagen Group and Hyundai Motor Group. Read more:http://www.ukessays.com/essays/commerce/company-background-history-of-honda-motors-commerce-essay.php#ixzz38qnT0DJv

2 Present Entry mode used by Honda entering China Market

2.1 Introduction of mode of entryAmode of entryinto an overseas foreign market is the medium whereby an organization implements to gain access into a new multinational market.

http://books.google.com.sg/books?id=vfs_W87RUvUC&pg=PA98&lpg=PA98&dq=honda+entry+mode+into+china+market&source=bl&ots=YvwMHWlRWm&sig=RwHkegujvSzq7vWw8Vilr0Jbq08&hl=en&sa=X&ei=rF_cU7GBIcLk8AXFnIHICw&ved=0CCQQ6AEwAA#v=onepage&q=honda%20entry%20mode%20into%20china%20market&f=false how Honda entered into China market, its entry mode.

http://www.ukessays.com/essays/business/analysis-of-operating-environment-of-honda-in-china-business-essay.php

Mode of entry into China is equity joint venture (Jianhan, 2009).

Honda is the first Japanese car manufacturer that produces its brand automobiles in China and therefore Honda was considered as the first mover who exposes to China market.

Read more:http://www.ukessays.com/essays/business/analysis-of-operating-environment-of-honda-in-china-business-essay.php#ixzz38wsTOaR1

3 PESTLE of Honda

http://sites.cdnis.edu.hk/students/100106/2011/03/31/pest-analysis/