82%

Source: BBC eartime research 2010/11

Source: AA/Warc Expenditure Report

2005 2006 2007 2008 2009 2010 20110%

5%

10%

15%

20%

25%

30%

35%

3.2% 2.9% 2.9% 2.7% 2.8% 2.7% 2.7%

Radio Share Internet Share

Broadcast one-to-manyAdvertise one-to-one

Listener Fewer adverts & more music

Advertiser Accountability & better targeting

Radio Redefined for the digital age

Birth year, gender & active location

51%Logged-in

Source: Absolute Radioplayer logins v anonymous unique average

55%Logged-in

Source: Absolute Radio app logins v anonymous unique average

1 2 3 4 5 6

Broadcast: Live Programming Commercial Break Live Programming

In Stream: Live Programming Targeted Ads Extra Content Live Programming

1 2

2xUnprompted awareness

Source: EMR | Base: Unprompted awareness, 300 airtime, 300 InStream

45% positive feelingscompared with 37%for regular airtime.

Source: EMR | Base: Unprompted awareness, 300 airtime, 300 InStream